Mission Statement

The Pool & Hot Tub Alliance (PHTA) protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability.

Community Highlights

News from PHTA

  • The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Pentair will once again serve as Program Sponsor for National Water Safety Month (NWSM) this May. Pentair, an industry-leading manufacturer of pool and spa solutions, will help reinforce the lifesaving message of the NWSM coalition and raise awareness of water safety best practices for families and aquatic facilities across the country.
  • The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is proud to once again be part of the coalition leading National Water Safety Month this May. National Water Safety Month is an annual awareness campaign coordinated by PHTA, the American Red Cross, the National Drowning Prevention Alliance (NDPA), the National Recreation and Park Association (NRPA), and the World Waterpark Association (WWA) with the purpose of highlighting the importance of water safety education and sharing best practices for both children and adults when they are in and around water.
  • GENESIS(r), a company of the Pool & Hot Tub Alliance (PHTA), is pleased to announce its new International Design & Wellness Faculty Advisor, Maria Moscato. Moscato, who is based in Bologna, Italy, has extensive experience in fine arts, architecture, writing and editing, and instructing at the collegiate level.