education and events

Virtual Schools

With an industry bustling with demand, now is the time to ensure you have the expertise and education the consumer requires. GENESIS® virtual trainings provide you the opportunity to enhance your skills, learn from experts, and ask the necessary questions, all while being in the comfort of your home or office.

Register now for these upcoming virtual classes:

May 17 – 20 | 7 pm – 11 pm Eastern Time
16 hours online education; 20 hours with additional content
Cost: $2,390.00 PHTA Member / $2,590.00 Non-member
Register Now

This 4-day, 16-hour virtual school encompasses all of the necessary disciplines for building a structurally sound water vessel. Topics covered within the school include site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. The course concludes with an interactive walkthrough of a complex project from start to finish. This program is designed to move each student through all phases of concrete pool construction in great detail, unlike anything else offered in the industry. This course fulfills a requirement to become a GENESIS® Associate member.

Learning Objectives:

  • Discuss basic pool plumbing, geotechnical engineering, structural engineering, and electrical engineering.
  • Define layout, forming and excavation, infrastructure coordination, shotcrete, and waterproofing.
  • List basic tile and coping, concrete decking, pre-plaster preparation, and cementitious pool finishes.
  • Discuss startup, punch list and project closeout, and project profile.


  • Greg Andrews, Co-founder of National Tile and Stone Authority, Inc.
  • Randy Dukes, Technical Sales Director, CL Industries, Inc.
  • Terry Brannon, P.E., Founder-Emeritus of The Brannon Corporation
  • Tom Dankel, Vice President at Aquamatic Cover Systems
  • Travis Bozick, P.E., Principal / Vice President at The Brannon Corporation
  • Skip Phillips, SWD Master, Ambassador and Co-founder of GENESIS®

June 8, 10, 15, 17 | 7 pm – 10:30 pm Eastern Time
14 hours online education, 16 hours with additional content
Cost: $1,790.00 PHTA Member / $1,990.00 Non-member
Register Now

Looking through a magazine of pools, it is easy to find well-conceived plans that failed to unify the design with proper material and color selections. Color is one of our basic means of communication and it influences our emotions, so it must be understood and controlled. This program introduces the basic dynamics of color, its principles, fundamentals, its psychology, and how to apply the science to project design.

Learning Objectives:

  • List light, vision, and color physics; color theory; primary colors; mixing; blends; and color wheel.
  • Discuss color psychology, how color affects the viewer, and influences of color and texture on purchasing decisions.
  • Understand the makeup of a color DNA and the ability to reproduce and match colors.
  • Understand the meaning of the color illusion and work through case studies analyzing how color can make or break the design concept.

Feras Irikat
Director of Design & Marketing for Lunada Bay Tile

Feras Irikat is the director of design and marketing for Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone, metal, wood and ceramic tiles. Regarded as an innovator in the design industry, he is a multi-dimensional marketing and branding professional with a talent to build strong teams and brand visibility in a variety of markets. Irikat holds a bachelor's degree in interior design and a master's degree in family and consumer sciences from San Francisco State University where he also did advanced graduate work and research in color theory and color psychology. He has taught color theory, applications and psychology at SFSU, U.C. Santa Cruz extension, West Valley College, and at design seminars around the world.


Pool & Hot Tub Strategic Partners:

  • Fluidra
  • Lou