education and events

Virtual Schools

With an industry bustling with demand, now is the time to ensure you have the expertise and education the consumer requires. GENESIS® virtual trainings provide you the opportunity to enhance your skills, learn from experts, and ask the necessary questions, all while being in the comfort of your home or office.

Upcoming GENESIS® Courses

Postponed - new dates will be posted soon
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 Member / $1,890 Non-member

This course is an introduction to the fundamentals of good design and will teach you how to lay out the different improvements in your projects (e.g., pool, spa, patio, etc.). We will break the fundamentals down into two categories: the Elements of Design and the Principles of Design. Once you have a good grasp of the fundamentals, you will learn how to apply them. We will start with short practice exercises and build up to a final project: creating a master plan that includes a pool and spa.

Learning Objectives:

  • Discuss fundamental Elements (e.g., line, color, and form) and Principles (e.g., unity, balance, and scale) of design.
  • Define perceptual skills and a better understanding of spatial organization and spatial relationships.
  • Use these concepts to design beautiful spaces that connect with the surrounding environment.
  • Use your communication skills to accurately portray your design intent to the client.

Instructor: Jason Brownlee, SWD Registered, ASLA
Jason Brownlee is owner and principle designer of J. Brownlee Design, a firm specializing in custom and creative outdoor living projects for residential and resort environments. His passion for design and collaboration is evident in the diversity, scale and style of his projects. Brownlee focuses on both aesthetics as well as technical considerations including hydraulic, and construction design details. He holds a bachelor’s degree in landscape architecture from Mississippi State University and is a registered landscape architect. His projects have won numerous national design awards and have been featured on HGTV and in other print and video media.

Registration coming soon

October 26, 28 OR November 30, December 2
6 p.m. - 10 p.m. ET
8 hours | 0.8 IACET CEUs | 8 PHTA CEUs
$699 Member / $899 Non-member

This course is an advanced construction school intended to discuss advanced soil mechanics, difficult site solutions, and more advanced concrete science than presented in the basic C201: GENESIS® Construction School. The course also delves into alternative pool construction materials, major defect repair, and the rehabilitation of old pools.

Learning Objectives:

  • Examine how to render science-based decisions on project alternatives.
  • Examine soil sciences that prove useful in everyday swimming pool and spa projects.
  • Discuss details for construction components and methods.
  • Identify the limitations of the pool contractor and the necessity for seeking professional engineering guidance when appropriate.

Instructor: Terry Brannon, P.E.
Brannon began his career in public works, beginning with the Cities of Irving and Tyler, Texas, before founding The Brannon Corporation. He continues to specialize in public works projects but the firm has carved out an aquatic niche using their expertise in water conveyance and treatment and structural design. Brannon is registered in 23 states as a licensed professional engineer. Now he is in semi-retirement from the engineering consulting business. 50 years total in engineering and 40 years in aquatics, he keeps himself busy sharing his experiences by writing and training engineers and contractors in the design and construction of aquatic facilities from public fountains, to splash pads, water parks, competition venues, lakes and streams, and private pools. He continues as a consultant to various construction management companies, hotels and resorts, municipalities, and branches of the U.S. Department of Defense. Brannon currently serves as the GENESIS® engineering chair.


February 14, 15, 21, 22
6 p.m. - 10 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 Member / $1,890 Non-member

Understanding architectural styles will enable you to coordinate details and relate the water elements back to the surrounding environment in an appropriate way. When the pool is designed to match the home’s architecture, the effect can be breathtaking and add value to the property.

Learning Objectives:

  • Review architectural styles.
  • Examine Arts and Crafts, Prairie Style, California Bungalow, Art Deco, Colonial, Federalist, Ranch Style, Mid-Century Modern, Post-Modernism, and others in the U.S.
  • Discuss the significance of changes in style and review key examples of these styles.
  • Describe the key principles of various styles and how to coordinate watershape design with architecture.

Instructor: Paul John Boulifard
Paul John Boulifard is a designer and architect with a wide range of professional and academic experiences. He has worked on large-scale projects ranging from skyscrapers, health-care facilities, and performing arts centers while at Pelli Clarke Pelli Architects in New Haven, CT, to small-scale civic buildings at Cherry Huffman Architects in Raleigh, NC. More recently he has collaborated with Manuel Zeitlin Architects, Van Pond Architect, William C. Johnson Architect, David Kidd Architect, Root ARCH, and Centric Architecture in Nashville, TN. In conjunction with these professional activities, he has taught at the university level on an adjunct basis at such notable institutions as Wesleyan University and Connecticut College, and locally at Watkins College of Art, Design & Film. He holds a Bachelor of Environmental Design in Architecture from the North Carolina State University College of Design and a Master of Architecture degree from the Yale University School of Architecture. He also has studied in France and Spain.



Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Pentair

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