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PHTA Announces Its Newest Strategic Partner: Evosus

  • Dec 23, 2020

December 23, 2020

Media Contact:
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 |

PHTA Announces Its Newest Strategic Partner: Evosus

(Alexandria, Va.)— The Pool & Hot Tub Alliance is excited to announce it has joined forces with Evosus through its Strategic Partnership Program. PHTA introduced this brand-new program to create special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.

Evosus Software, founded in 2001, offers the only cloud-based integrated retail and service software built specifically for the pool and hot tub industry. The founding members of Evosus worked closely with pool business owners to understand and develop easy-to-use business management software designed for single and multiple location dealers.

“This strategic partnership is a perfect fit,” said Dan McManus, President & CEO of Evosus. “The PHTA is the trusted authority for safety and advocacy in the pool and hot tub industry. Meanwhile, Evosus develops software that's specifically built for pool and hot tub businesses. Our goal with this partnership is to help PHTA members reduce the burden of day to day operational tasks and turn their attention to growth.”

As part of its new Strategic Partnership Program, PHTA recognizes each partner’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals and unlock valuable opportunities. Evosus is one of the first companies to align with PHTA as a strategic partner.

“We are thrilled to form this strategic partnership with Evosus,” said PHTA President and CEO Sabeena Hickman, CAE. “ As a pioneer in their field, they align perfectly with PHTA’s strategic initiatives, and I know this will prove to be a powerful partnership. Our Strategic Partnership Program is a pathway to thousands of engaged pool and hot tub professionals, and our team is vested in relationships that foster each sponsor’s brand presence and growth. An investment in PHTA yields an ROI that will make and enhance long-term connections with both manufacturers and supplier partners, reach thousands of new potential customers and promote your brand through multiple PHTA channels.”

As members of the PHTA Strategic Partnership program, pool and hot tub companies will have the ability to expand their reach in 2021 and remain at the center of the industry’s most

For more information about the PHTA Strategic Partnership Program, please contact PHTA National Sales Director Sheri Jackson at or 703-838-0083 ext. 157.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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