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PHTA Announces Newest Strategic Partner: Lyon Financial

  • Jan 27, 2022

January 27, 2022

Media Contact:
Janay Rickwalder, CAE
Vice President, Communications
703-357-3918 |

PHTA Announces Newest Strategic Partner: Lyon Financial

(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Lyon Financial. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

Lyon Financial has been the industry leader in providing swimming pool and home improvement financing options since 1979. They offer personalized, hassle-free financial solutions tailor-made to clients’ individual needs and qualifications, eliminating the usual lengthy and stressful loan process to quickly and conveniently bring backyard dreams to life.

“Lyon Financial is excited for the opportunity to partner with PHTA,” says Richard Lyon, Owner and CEO of Lyon Financial. “Since 1979, we have served the pool industry as a home improvement financing specialist. This alliance will give us a highly-visible platform to further educate pool professionals and their clients on the value of financing, particularly the specialized and personal services that we bring to the table.”

As part of the Strategic Partnership Program, PHTA will recognize Lyon Financial's commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.

“We are excited to welcome Lyon Financial as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Lyon Financial has played a crucial role in the pool and hot tub industry for more than 40 years. Through their efforts to provide future pool owners with the tools they need to create a backyard oasis, Lyon Financial has made dreams a reality for hundreds of thousands of homeowners.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at or 703-838-0083 ext. 157.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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