FOR IMMEDIATE RELEASE
October 8, 2020
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 | email@example.com
(Alexandria, Va.) - The Pool & Hot Tub Alliance recently published its 2019 Residential Pools & Hot Tubs Market Report. This insightful report is a summary of the current state of the industry, including the residential inground pool, aboveground pool and hot tub segments. It contains valuable information, statistics and updates, such as product sales, ownership characteristic, geographic patterns and more.
“The 2019 PHTA Market Report is a treasure trove of information, including more than 50 pages of data, trends and industry insights,” explains PHTA President and CEO Sabeena Hickman, CAE. “This enlightening report will prove to be incredibly valuable to our members, whether they are looking to grow their business or simply want a deeper understanding of the current state of the industry.”
All of the information in the PHTA Market Report is based on ongoing studies conducted by Pkdata, a market research organization that has tracked the pool and hot tub industry for more than 25 years. Pkdata counsels the PHTA on industry statistics and market research. Throughout the year, the firm surveys pool builders, pool and spa products retailers and other industry-related companies across the U.S. All data pertaining to pool and spa consumer profiles are drawn from the firm’s many studies of owner shopping and maintenance habits as well as relevant demographics. Additionally, Pkdata conducts numerous interviews among executives within leading manufacturing, distribution and supplier organizations concerning key industry issues.
Priced at $349, the 2019 PHTA Market Report is available for purchase on PHTA.org. Members can purchase the report online and immediately download the document.
For more information, please contact Janay Rickwalder, PHTA’s Vice President of Marketing and Communications, at firstname.lastname@example.org or 703.357.3918.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.