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Sponsorship Opportunities

Plan 2021 with the Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides a robust offering of programs in education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities.

Why Should You Sponsor with PHTA?

Sponsorship with PHTA is a pathway to thousands of engaged pool and hot tub professionals. Our sponsors are a distinguished group, attuned to best practices and trends, and adept at understanding what’s on the horizon within the industry. By partnering with us, you’ll unlock vast opportunities, spark powerful conversations, and bring visibility to your brand.

An investment in PHTA yields an ROI that will make and enhance long-term connections with both manufacturers and supplier partners, reach thousands of new potential customers, and promote your brand through multiple PHTA channels. This investment supports our mission to promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences. Our team is vested in relationships that foster sponsors' brand presence and growth. Let PHTA help you expand your reach in 2021 and ensure you’re at the center of the industry’s most important conversations.

Ready to Be a Sponsor?

Contact Sheri Jackson, Senior Director of Business Development, at or 703-838-0083, ext. 157.


Pool & Hot Tub Strategic Partners:

  • Fluidra
  • Lou