STEP INTO SWIM
The Step Into Swim™ Campaign is a 10-year initiative to create 1 million more swimmers. Organized in 2012 by non-profit 501(c)(3) PHTF®, the campaign raises funds that are given directly the campaign raises funds that are given directly to leading learn-to-swim organizations.
What We Do
100% of donations to Step Into Swim are directed towards learn-to-swim that have a multiplicative impact. Funding focuses on programs that bring swimming to underserved populations, and disadvantaged (especially young) children that might not otherwise have the opportunity to learn.
Step Into Swim issues grants on a yearly basis. The following organizations will benefit from the $112,000 received in 2018: Angels of America’s Fallen, YMCA of Greater Charlotte, Jewish Community Center Association, New York State Parks, SwimToday (a program of USA Swimming), Cincinnati Public School System, and many individual learn- to- swim programs selected by Master Pools Guild members and dealers of Pentair and Hayward. 100% of all donated funds are directed toward learn- to- swim programs, with the founding organization covering all administrative cost.
Why Do We Do It
Creating more swimmers improves people’s health, reduces drowning, and builds demand for pools, spas, and aquatic facilities. Formal swimming lessons can help reduce the risk of drowning by 88% among children aged 1–4, according to the CDC.
These staggering statistics are the driving force behind Step Into Swim:
- Every day about ten people die from unintentional drowning; of these, two are children aged 14 or younger4
- Drowning ranks fifth among the leading causes of unintentional injury death in the United States4
- Drowning is the leading cause of death of children 1 to 4 years of age. It is the second leading cause of death among those aged 1 -144
- Rates of unintentional drowning among African Americans and Hispanics are much higher than those of Caucasians4
Swimming lessons also address the inactivity epidemic, the world’s biggest health challenge:1
- 28% of all Americans are TOTALLY inactive2
- The U.S. is ranked 47th in fitness of kids among 50 nations3
- 75% of US teens are unfit for military service2
Creating more swimmers improves people’s health, reduces drowning, reduces healthcare cost inflation, and creates demand for health-focused pool, spa, and aquatic facilities.