The Pool & Hot Tub Alliance (PHTA) was formed in 2019 to bring together the two largest organizations in the pool industry, the Association of Pool & Spa Professionals (APSP) and the National Swimming Foundation (NSPF). With the mission to “Celebrate the Water,” through education, research, responsible legislation and outreach, PHTA works to keep pools safer, keep pools open and bring more people to water for happier and healthier lives.
The Pool & Hot Tub Alliance promotes and protects the aquatics lifestyle with a unifying voice that serves and engages the entire industry and the buying public.
The World Aquatic Health Conference brings together aquatics professionals and code officials from around the world to network and learn about the latest research and technology affecting the industry.
GENESIS®, a company of the Pool & Hot Tub Alliance, provides quality education for the builder / designer and works to “Educate. Certify. Connect.” the very best companies in the industry.
Step into Swim™, a philanthropic arm of PHTA, solicits and aggregates donations from the industry, 100% of which fund “learn to swim” organizations around the country.