about us

PHTA Councils

Representing the various segments of the pool, spa, and hot tub industry, PHTA councils identify and serve member needs within their industry segments and provide leadership opportunities and a forum for networking and exchanging ideas.

PHTA member expertise is critical to each council’s ability to recommend and develop programs, services, and products that are tailored to individual industry segments.

Each council, which meets at least once a year, is represented on the PHTA Board of Directors by one of its members.

For more information or to join a council, email PHTA’s Senior Director of Member Programs and Services Seth Ewing at sewing@phta.org.

The PHTA Councils represent the industry segments’ interests to PHTA as follows:

  • Implement and perpetuate a process to surface the key issues, concerns, and opportunities from PHTA members of the industry segment.
  • Discuss, prioritize, and develop consensus around key issues, risks, and opportunities that need PHTA action or consideration.
  • Communicate issues and desired outcomes to the PHTA Board and PHTA President.
  • Regularly communicate with the board and PHTA President to obtain their response to recommendations and follow-up on actions committed to by PHTA.

The mission of the Builders Council is to represent the interests of residential & commercial swimming pool and spa builder professionals. Members will discuss, prioritize, and develop consensus around critical issues, risks and opportunities that need PHTA action consideration relating to builders of the industry.

Council Charter

Alan Walker

The mission of the Chapter Leadership Council is to maintain a network among all active chapters as well as sustain communication between the national office and all active chapters. Chairs, or selected leaders, from each chapter will meet regularly to share best practices, discuss new ideas, touch on industry trends and more, utilizing this information to strengthen the chapters.

Bob Blanda, CBP, CSP

The mission of the Commercial Council is to discuss, prioritize and develop consensus positions around key issues, risks and opportunities facing the design, construction, operation and servicing of commercial pools and spas.

Council Charter

Dennis Berkshire

The mission of the CPO Advisory Council is to advise PHTA staff on policies and procedures, and establish resources to support fellow instructors and help grow their business. The CPO Advisory Council will also make recommendations to the board of directors on the CPO Program.

Zachary Skinner

Vice Chair:
Wayne Ivusich

The Manufacturers Agents Council has the responsibility of representing the interests of the manufacturers agents and to offer marketing, business and management support through the development of programs and services for those members.

Council Charter

Carl Cullers

The mission of the Manufacturers Council is to implement and perpetuate a process to surface the key issues, concerns and opportunities from PHTA member manufacturers. Members will discuss, prioritize and develop consensus around key issues, risks and opportunities that need PHTA action or consideration.

Council Charter

Art Harre

The mission of the Retail Council is to advance the image, business, and well-being of the PHTA retailer members collectively by doing together those things which individuals could not effectively achieve independently.

Council Charter

Cindy Rother

The mission of the Service Council is to enhance the professionalism of the service industry by creating awareness through education and training.

Council Charter

Karllee Barton

The Technical Advisory Council (TAC) oversees the technical accuracy of all the technical, safety, and health affairs of the association, including the development of policy recommendations to the Board of Directors. The TAC coordinates review of PHTA Standards for technical accuracy, recommends appropriate scientific research, and oversees other technical, safety, and health activities as may be required by PHTA, its councils, and its committees.

Council Guidelines

Joe Laurino, PhD


Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • WatkinsWellness
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