PHTA Staff

Sabeena Hickman, CAE
President and CEO

• Vision, Mission, and Strategy
• Board of Directors and Governance
• Member and Industry Relations

E: shickman@phta.org
P: 703-647-2552

Laurie Lankford
Executive Assistant

• Supports CEO and PHTA Board of Directors

E: llankford@phta.org
P: 703-838-0083, ext. 142

Jeanne Mendelson
Vice President, Education and Events

• Primary Oversight for Education, Certification, Meetings and Events
• Education & Certification Committee Liaison
• Education Partnerships

E: jmendelson@phta.org
P: 703-838-0083, ext. 179

Justine Wood, CMP
Senior Director, Education and Events

• Education Event Management
• WAHC Annual Conference Management

E: jwood@phta.org
P: 703-838-0083, ext. 114

Katie Junkers
Director, Education

• Education Development
• GENESIS Faculty Liaison
• CEU Affiliations (IACET, ASLA, APLD)
• Speaker Management and Online Learning Oversight

E: kjunkers@phta.org
P: 920-945-0546

Natalie Hood
Director, Instructor Relations

• CPO Instructor Relations and Customer Service
• Instructor School Oversight
• CPO Program Management
• Instructor Reauthorization

E: nhood@phta.org
P: 703-838-0083, ext. 190

Hannah Dickmyer
Program Manager, Education

• Customer service support for certification and education programs
• Certification exam processing and follow up
• Education Partners Program (EPP) administration

E: hdickmyer@phta.org
P: 703-838-0083, ext. 144

Bill Aronson
Director, Finance and Administration

• Financial Oversight
• HR Administrator
• IT Liaison

E: baronson@phta.org
P: 703-838-0083, ext. 153

Netty Ford
Manager, Accounting

• Accounts Payable / Disbursements
• Accounts Receivables / Deposits

E: nford@phta.org
P: 703-838-0083, ext. 176

Ian Tobin
Coordinator, Finance and Office Manager

• Virginia office services support
• Credit card and expense report management
• Accounts receivable collections

E: itobin@phta.org
P: 703-838-0083, ext. 103

Justin Wiley
Vice President, Government Relations, Standards, and Codes

• Monitor legislative and regulatory issues at federal, state, and local levels and advocate on behalf of PHTA and its members
• Oversee development and maintenance of ANSI/PHTA standards
• Shape code development impacting the swimming pool and spa industry

E: jwiley@phta.org
P: 703-838-0083, ext. 431

Jason Davidson
Director, Government Relations

• Lead on State and Local Legislative and Regulatory Issues
• Drives state and local ISPSC and PHTA standard adoption
• Facilitates Grassroots Involvement

E: jdavidson@phta.org
P: 703-838-0083, ext. 165

Nick Capezza
Program Director, Codes and External Standards

• Lead on Code Development work in national code-making bodies and state code cycles
• Oversight of outside standard development work by other standard organizations
• Point person for code interpretation and compliance questions

E: ncapezza@phta.org
P: 703-838-0083, ext. 212

• ANSI Standards Development, Strategy & Accreditation
• Standards Consensus Committee (SCC), Technical Committee (TC), Recreational Water Quality Committee (RWQC) Liaison
• Standard Writing Committees (SWCs) Oversight & Management

E: glynn@phta.org
P: 703-838-0083, ext. 155

Blake Pavlik
Manager, Standards

• Assists Standard Writing Committees (SWCs)
• PHTA and ANSI Procedure Compliance
• Special Projects Management

E: bpavlik@phta.org
P: 703-838-0083, ext. 180

Jessica Howard
Vice President, Marketing and Sales

• Membership and Education Marketing
• Social Media Strategy
• Website and Community Platform Oversight

E: jhoward@phta.org
P: 703-838-0083, ext. 149

Sheri Jackson
Senior Director, Business Development

• Sponsorship for PHTA and GENESIS
• Sales Strategy and Outreach
• Strategic Partnership Program

E: sjackson@phta.org
P: 703-838-0083, ext. 157

Cheryl Claborn
Senior Director, Membership Development

• Membership Retention & Recruitment
• PHTA Member Support
• PHTA Affiliations

E: cclaborn@phta.org
P: 703-838-0083, ext. 116

Jasen Zubcevik
Creative Director, Marketing

• Directs Design and Production of Marketing Collateral
• Implements Design and Format Standards
• Coordinates Projects with Outside Vendors

E: jzubcevik@phta.org
P: 703-838-0083, ext. 211

Amy Willer
Associate Director, Marketing and Communications

• Content Development
• Press and Media Liaison
• Email Communications

E: awiller@phta.org
P: 703-838-0083, ext. 121

Jackie Horn
Manager, Membership Development

• Member Recruitment

E: jhorn@phta.org
P: 703-838-0083, ext. 154

Amber Moreno
Coordinator, Marketing and Communications

• Member Communications
• Marketing Collateral
• Tradeshow Collateral

E: amoreno@phta.org
P: 703-838-0083, ext. 111

Seth Ewing
Senior Director, Member Programs and Services

• Membership and Client Service
• Affinity Partners
• International Hot Tub Association (IHTA)
• Chapters, Councils, and Committees
• Certification Operations

E: sewing@phta.org
P: 703-838-0083, ext. 159

Michael Lasher, IOM
Director, CPSA

• California Pool and Spa Association Management

E: mlasher@phta.org
P: 916-447-4113

Kenya Thomas
Director, Database Management

• Database Management
• PHTA Fulfillment Management
• Membership Billing

E: kthomas@phta.org
P: 703-838-0083, ext. 146

Ashley Reyna
Senior Manager, Member Services

• Client Services Supervisor
• CPO Testing and Courses
• PHTA Instructor Relations
• Fulfillment

E: areyna@phta.org
P: 703-838-0083, ext. 117

Noelle Barge
Program Manager, Membership

• Member Service Center Support
• Membership Processing

E: nbarge@phta.org
P: 703-838-0083, ext. 127

Alma Valdez
Manager, Member Services

• Bilingual Client Services
• Fulfillment

E: avaldez@phta.org
P: 703-838-0083, ext. 109

Sara Niven
Representative, Member Services

• Client Services
• Fulfillment

E: sniven@phta.org
P: 703-838-0083, ext. 164

Rowdy Gaines
Vice President, Partnerships and Development

• Step Into Swim
• Business and Partnership Development
• PHTA Spokesperson

E: rgaines@phta.org