As part of the Pool & Hot Tub Alliance’s core purpose to promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences, we developed the Step Into Swim initiative:
Step Into Swim
Unintentional drowning is the leading cause of death in children aged 1-4 years. From 2005-2014, there were an average of 3,536 fatal unintentional drownings (non-boating related) annually in the United States — about ten deaths per day. An additional 332 people died each year from drowning in boating-related incidents.
Learning to swim means much more than learning strokes; it is learning water survival skills, water safety, and developing comfort in the water.
The Step Into Swim™ Campaign is a 10-year initiative to create 1 million more swimmers. By donating to this campaign, you can make a difference in the world, help create more swimmers, and grow the aquatic industry!
As part of the Pool & Hot Tub Alliance’s mission to improve the business environment by advocating and promoting the benefits of the aquatics industry, we created the Defense Fund:
PHTA Defense Fund
PHTA is more engaged with industry initiatives and issues than ever before. And, while PHTA constantly monitors legislative and regulatory issues that affect your business, our continued success depends on you. To help us chart an industry course for success, we established the PHTA Defense Fund. This fund helps PHTA respond to legislative, regulatory, or legal initiatives that threaten the future of our industry…and your business.
This fund will cover the costs of lobbying and monitoring various state and federal authorities regarding any proposed legislation which could adversely affect pool and hot tub businesses and the industry as a whole. It will be properly registered and audited as part of the PHTA’s annual audit and will be managed in a transparent way by the Government Relations Committee.