education and events

Design Courses

Ready to launch your design skills to a new level? GENESIS® offers courses dedicated to advancing your knowledge in everything from basic drawing and computer modeling to advanced water feature design.

Interested in bringing GENESIS® faculty to your office/facility to meet with your team? An in-person GENESIS® program tailored to your team would save travel time and expenses for your staff and provide all with the same education to provide your company with an edge over the competition. Contact Jeanne Mendelson, PHTA Vice President of Education and Events.

In-Person

In-person education includes PHTA-hosted events as well as educational sessions at conferences and tradeshows.

ExpertCBP

March 11-12
Master Pools Guild Meeting
Nashville, TN
8 a.m. - 5 p.m. CT
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member / $2,190 Non-member

Register

This course is an introduction to the fundamentals of good design and will teach you how to lay out the different improvements in your projects (e.g., pool, spa, patio, etc.). We will break the fundamentals down into two categories: the Elements of Design and the Principles of Design. Once you have a good grasp of the fundamentals, you will learn how to apply them. We will start with short practice exercises and build up to a final project: creating a master plan that includes a pool and spa.

This is a required course to become a Certified Expert Pool Builder & Design Professional.

Learning Objectives:

  • Discuss fundamental Elements (e.g., line, color, and form) and Principles (e.g., unity, balance, and scale) of design
  • Define perceptual skills and a better understanding of spatial organization and spatial relationships
  • Use these concepts to design beautiful spaces that connect with the surrounding environment
  • Use your communication skills to accurately portray your design intent to the client

Instructor: Kate Wiseman, MLA

March 12
Master Pools Guild Meeting
Nashville, TN
8 a.m. - 5 p.m. CT
8 hours | 0.8 IACET CEUs | 8 PHTA CEUs
$699 PHTA Member / $999 Non-member

Register

This course is created with the end in mind... Making the sale!

We will explore how understanding good design, speaking the right language, and getting inside the mind of your client will significantly increase your percentage of conversions from leads to sales. We will look at how to qualify clients, understand their level of experience with pools and landscaping, and what their expectations are right up front. We will dive into the initial phone call, the site visit, quick methods for sketching ideas on site, and preparing for the sale. Using different scenarios and different budgets, we will explore design buzzwords and phrases that will not only help electrify your designs but make sure you make more sales!

Learning Objectives:

  • Honing new skills to better understand your customers, both discovering your clients' dreams and exploring key memories that will help them feel more attached to their personalized design
  • Buzzwords to plant into your design to engage with their emotions and captivate your clients' hearts and minds
  • Quickly earn your clients' trust with on-site sketching to scale
  • Complete a plan that is guaranteed to impress and make the sale

Instructor: John Kenyon, Master CBP

Virtual

MasterCBP

April 22, 24, 29, May 1
6 p.m. - 9:30 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member / $1,890 Non-member

Register

Water features have been a part of the landscape since ancient times. Are you familiar with the world's most famous water features? Can you effectively answer questions from your clients about them? Dive into the world of water history. This course will guide you through the world's most renowned swimming pools and water features from ancient (the world's first known swimming pool), historical (Versailles), to today's contemporary installations (Marina Bay Sands; Amangiri Resort, Utah). We'll identify the who's who of today's most influential water feature designers and why this knowledge is necessary to relate to your clientele.

This is a required course to become a Certified Master Pool Builder & Design Professional.

*Virtual Training Information: Additional homework and supplemental studies will be included in the curriculum for students to complete the course.

Learning Objectives:

  • Discuss the history of water features
  • Review historic water features and vessels, from ancient water features through the 21st Century
  • Identify global water features
  • Discuss contemporary features
  • Examine how history incorporates into the design and development of a student’s creation today

Instructor: Kate Wiseman, MLA

ExpertCBP

April 23, 25, 30, May 2
6 p.m. - 10 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member / $1,890 Non-member

Register

Understanding the architecture of both built structures and the surrounding landscape will enable watershape designers to coordinate details and relate the water elements back to the surrounding environment in an appropriate way. It is easy to find examples of pools that clearly do not reflect the style of the home. They are usually the result of a production-type builder that is only comfortable replicating the same pool they have built many times. However, when the pool is well-designed to match the home’s architecture, the effect can be breathtaking and add real value to the property. This process can only begin after a basic understanding of architectural styles - the palette from which we draw from. These pools not only reflect the home but also the surrounding landscape.

This is a required course to become a Certified Expert Pool Builder & Design Professional.

Learning Objectives:

  • Review design styles through the 20th Century. Includes Arts and Crafts, Prairie Style, California Bungalow, Bauhaus, Art Deco, Zig-Zag modernism, New England salt boxes, Ranch style, Mid-Century Modern, Brutalism, Post-Modernism, and others in the US and overseas
  • Discuss the significance of changes in style and review key examples of these styles
  • Describe the key principles of various styles and how to coordinate watershape design with architecture

Instructor: Paul John Boulifard, Architect + LEED AP

ExpertCBP

May 6, 8, 13, 15
6 p.m. - 9:30 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member / $2,190 Non-member

Register

Looking through a magazine of pools, it is easy to find well-conceived plans that failed to unify the design with proper material and color selections. Color is one of our basic means of communication and it influences our emotions, so it must be understood and controlled. This program introduces the basic dynamics of color; its principles, fundamentals, and psychology; and how to apply the science to project design.

This is a required course to become a Certified Expert Pool Builder & Design Professional.

*Virtual Training Information: Additional homework and supplemental studies will be included in the curriculum for students to complete the course.

Learning Objectives:

  • List light, vision, and color physics, color theory, primary colors, mixing, blends, color wheel
  • Discuss color psychology, how color affects the viewer, influences of color and texture on purchasing decisions
  • Understand the makeup of a color DNA and the ability to reproduce and match colors
  • Understand the meaning of the color illusion and work through case studies analyzing how color can make or break the design concept

Instructor: Feras Irikat

MasterCBP

May 7, 9, 14, 16
6 p.m. - 10 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member / $1,890 Non-member

Register

Foresight is an essential component of good design. In this course, you will retrain how you think of water vessel design by changing the sequence of designing outdoor improvements first, and integrating the pool last. This course will challenge your design approach with a landscape-based process that considers the functionality of the entire space first. The course lecture and projects will focus on sightlines, living spaces, traffic flow, special considerations, and more, and will help you create beautiful designs with high functionality.

This is a required course to become a Certified Master Pool Builder & Design Professional.

Learning Objectives:

  • Analyze art examples; review principal areas of composition.
  • Identify categories of outdoor spaces.
  • Define site elements that occupy and enhance the function and esthetic of the space.
  • Review case studies on the use of outdoor space.

Instructor: Kirk Bianchi

Read our registration and cancellation policy.

On-Demand

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