education and events
Design Courses
Ready to launch your design skills to a new level? GENESIS® offers courses dedicated to advancing your knowledge in everything from basic drawing and computer modeling to advanced water feature design.
Interested in bringing GENESIS® faculty to your office/facility to meet with your team? An in-person GENESIS® program tailored to your team would save travel time and expenses for your staff and provide all with the same education to provide your company with an edge over the competition. Contact Jeanne Mendelson, PHTA Vice President of Education and Events.
On-Demand
Plan development or design work is a professional service. No matter how small a project is, it starts with a drawing, diagram, sketch, or some representation of the final product - and those services have value. This session will walk you through examples of how, and what justification is applied, to charge for your plans.
Learning Objectives:
- Recognize the value of your design services.
- Examine outside industries charging for professional services.
- Discuss work product and final deliverables.
CEUs: 1
Course Fee: $39/member and $79/non-member.
All tile vessels are truly works of art. Yet, tile vessels with intricate, patterned designs embedded within take the beautiful to exquisite. As the industry advances, offering unique and challenging designs elevate you and your customers. But have you considered how that design comes from thought to fruition? During this course, you'll hear from tile experts Greg Andrews and Amy Denny on how a simple pattern can turn into your own piece of a Sistine Chapel.
Learning Objectives:
- Discuss how a design concept is developed.
- Identify the questions to ask your customers.
- Define the proper techniques to execute the tile design.
CEUs: 1
Instructors:
Course Fee: $39/member and $79/non-member.
Do you wonder what motivates your client's tastes? Are you answering leads for clients who are willing to spend significant money for a new look? These questions can be answered with a solid understanding of outdoor trends. During this session, Kate Wiseman will provide you insight into current outdoor trends, from colors and materials to furniture and layout. This is a must-attend session for anyone directly working with clientele and product selection.
Learning Objectives:
- Review past outdoor trends.
- Examine upcoming trends and colors.
- Review current influences and how those affect your client's desires.
CEUs: 1
Instructor: Kate Wiseman, MLA
Course Fee: $39/member and $79/non-member.
While creating a new home or renovation, projects may require collaboration between an architect and a pool designer to achieve the client's desired outcome. During this course, Paul John Boulifard, Architect and Jason Brownlee, Master CBP will explain how their relationship has advanced their customers' projects and their professions.
Learning Objectives:
- Discuss the need for collaboration of projects.
- Examine how effective communication is key.
- Discuss projects and planning.
CEUs: 1
Instructors:
Course Fee: $39/member and $79/non-member.
Composing the scene to be enjoyed as a whole, by night as well as day, is the key to exceptionally designed environments. This was recorded for the 2021 GENESIS® Symposium.
Learning Objectives:
- Discover and prepare for surprising fixture locations.
- Recognize ways to prioritize elements within your "canvas."
- Describe details on illumination.
CEUs: 1
Course Fee: $39/member and $79/non-member.
Does it ever seem like your customers' requests are coming from outer space? Are you looking for your crystal ball? Conceptualizing what your client wants and what you can provide can be a challenge. During this session, Kate Wiseman will walk you through her method to "read your client's mind." With some tips, tricks, questions, and observations, Kate will show you how to better understand your client's needs, minimizing misunderstandings and ultimately resulting in a smoother project.
Learning Objectives:
- Examine outside influences affecting your customers needs.
- Define questions to ask to ensure you have the information you need.
- Discuss methods of how to better understand your customers.
CEUs: 1
Instructor: Kate Wiseman, MLA
Course Fee: $39/member and $79/non-member.
Maintaining employees, ensuring you provide a quality product, managing customers, and running a business is difficult, especially during such a transitional year as 2020. However, it can also stall your creativity. To keep you motivated, we'll hear from multiple influencers on how they stay driven and inspired to develop iconic commercial and residential projects. This session was recorded at the 2021 GENESIS® Symposium.
Learning Objectives:
- Discuss how to stay inspired.
- Discuss tips and tricks on finding new ideas.
- Elevate your comfort zone.
CEUs: 1
Course Fee: $39/member and $79/non-member.
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