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Strategic Partners


PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach. Through this program, PHTA recognizes each partner’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. As members of the PHTA Strategic Partnership Program, these pool and hot tub companies have the ability to expand their reach and remain at the center of the industry’s most important conversations.



Fluidra® is an industry-leading global manufacturer of commercial and residential swimming pool equipment and connected pool solutions. The company has a rich heritage of innovation excellence dating back more than 100 years and offers an extensive portfolio which includes some of the most trusted product lines in the industry under the leading brand names of Polaris®, Jandy®, Zodiac®, Cover-Pools®, Grand Effects®, Nature2®, and iAquaLink®. Delivering the perfect pool and wellness experience, Fluidra’s diverse product offering covers every niche of the industry—from the pool equipment that runs a pool to the chemicals and cleaners that keep it pristine. With the brightest minds in the business, Fluidra leads the pool sector in user-driven innovation—accelerating product advancements in critical areas like energy-efficiency, robotics and IoT technologies—resulting in over 1,100 patents that are currently active today.

Professional-Grade Equipment
With a full line of pumps, filters, heaters, valves, lights, chlorinators, and water features, Jandy offers the complete package for any pool.

Premium Pool Cleaners
For more than 40 years, Polaris has been the top-selling pool cleaner in the world. This visionary class of pool cleaners has become the benchmark against which all others are measured.

Innovative Consumer Products
Renowned worldwide for quality and reliability, Fluidra is the leading supplier of innovative, user-friendly consumer pool and spa products including cleaners, sanitizers, and automation solutions.

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Hayward is committed to building world-class residential and commercial products. Superior performance and engineering that never requires compromising value for capability. For almost a century, we've been redefining the ultimate pool experience every day. Everyone who chooses our brand shares in that legacy—in our proud tradition of chasing pool perfection with uncompromising grit and tenacity.

With industry-leading solutions in every category and versatile options to fit every budget, we’re here to simplify the search for pool equipment that will provide years of trouble-free, energy-saving performance.

From the #1 rated pumps in energy efficiency to the #1 brand in salt water pools, Hayward pool equipment features proven technologies trusted by top pool professionals worldwide. And because all of our Expert Line® products come with a 3+ year warranty, you not only get long-lasting pool equipment—you get long-lasting peace of mind, too.

At Hayward, we build better. Come build it with us.

Brands By Hayward
Hayward designs, manufactures and markets a full line of innovative, energy-efficient pool and spa equipment, with brands including AquaVac®, AquaRite®, ColorLogic®, Navigator®, OmniLogic®, OmniHub™, TriStar®, Super Pump®, TurboCell®, pHin™, CAT Controllers®, HCP Pumps and Saline C® Series.

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LOU - powered by Evosus


LOU is cloud business software – created by the Evosus team – and built specifically for the pool and hot tub industry. LOU was built on 20 years of best practices with 500 pool & hot tub businesses across North America. LOU is live with businesses across the U.S. spanning Retail / POS – Service – Multi-Site Inventory – Route Optimization – Scheduling – Reporting and Financials.

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Merchant Cost Consulting


Merchant Cost Consulting was founded with the purpose of helping businesses audit, optimize, and reduce their credit card processing expenses without the hassle of making significant changes to their existing setup. MCC was founded in 2016 backed by a team with over 30+ years of merchant service experience, with a particular focus in merchant fee optimization, cost reduction, and payment acceptance.

Merchant service fees can be difficult to understand and one of the largest expenses for business owners to incur. Merchant service providers tend to have numerous hidden fees and surcharges, along with large monthly fees that are meant to be purposely deceitful. MCC was established to become a part of clients’ teams to handle their merchant service fees to ensure they are always paying a fair market value price.

Most consulting firms charge a large hourly rate, upfront retainer for their work (before any consulting even takes place), or a fixed fee. MCC and the service we provide doesn’t cost a business a single penny and is solely compensated on a performance scale based on the savings we achieve for our clients. 

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Pentair makes the most of life’s essential resources. From its residential and business solutions that help people move, improve and enjoy their water, to its sustainable innovations and applications, Pentair delivers smart, sustainable solutions for life. As an industry leader in the pool and spa space, Pentair is dedicated to elevating the pool experience to the next level with connected, efficient and quality products so people can soak in the magical, wonder-filled moments by their pool, giving them time - and peace of mind - to create them. Pentair's pool solutions are engineered to filter, clean and sanitize water, while automation equipment makes it easy to control from anywhere.

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Watkins Wellness


For over 40 years, Watkins Wellness® has been helping people across the globe feel good and live well through hydrotherapy. Established in 1977 in Vista, California, a legacy of quality, innovation, and service has secured Watkins’ position as the world's leading manufacturer of hot tubs and aquatic fitness systems. Between Hot Spring® Spas, Caldera® Spas, Freeflow® Spas, Fantasy® Spas, and the Endless Pools® line of aquatic fitness products, there’s an option to fit any lifestyle and budget.

Watkins maintains a passionate culture focused on ethics, transparency, and accountability, with over 3,000 employees worldwide and an independent dealer network that extends into all 50 states and more than 70 countries. Watkins Wellness is a wholly owned subsidiary of Masco Corporation (NYSE: MAS), a Fortune 500 company whose family of home products include Behr® paint, Delta® and Hansgrohe® faucets, bath, and shower fixtures, and Kichler® decorative and outdoor lighting. 

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Become a Strategic Partner

For more information about the Strategic Partnership Program, click here or contact Sheri Jackson, Senior Director of Business Development, at sjackson@phta.org or 703.838.0083 ext. 157.


Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • WatkinsWellness

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