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Strategic Partners

PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association's initiatives, including education, advocacy, and market outreach. Through this program, PHTA recognizes each partner's commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.

As members of the PHTA Strategic Partnership Program, these pool and hot tub companies have the ability to expand their reach and remain at the center of the industry’s most important conversations.

Partner Sponsors


Fluidra is an industry-leading global manufacturer of commercial and residential swimming pool equipment and connected pool solutions. The company has a rich heritage of innovation excellence dating back more than 100 years and offers an extensive portfolio which includes some of the most trusted product lines in the industry.

Partner Sponsors


Hayward is committed to building world-class residential and commercial products. Superior performance and engineering that never requires compromising value for capability. For almost a century, we've been redefining the ultimate pool experience every day.

Partner Sponsors

Heritage Pool Supply Group

Heritage Pool Supply Group has formed a network of the best independent distributors who provide exceptional customer service while increasing our value as a trusted growth partner to top manufacturers. Our mission is to help companies achieve new heights and provide opportunities for all employees to grow, thrive, and advance.

Partner Sponsors

LOU - powered by Evosus

LOU is an all-in-one cloud business software designed to streamline your business so you can focus on what's important: growth. Backed by 21+ years of experience in the pool & hot tub industry, LOU helps over 600 businesses manage their retail, service, inventory, reporting, and accounting.

Partner Sponsors

Lyon Financial

Since 1979, Lyon Financial has worked as a specialist in swimming pool and home improvement financing solutions, financing $1.7 billion of the industry's pools in 2022. With tailored loan products specific to swimming pools, we provide pool companies the tools they need to offer financing as a payment option to grow their businesses. Explore

Partner Sponsors


Pentair makes the most of life's essential resources. From its residential and business solutions that help people move, improve and enjoy their water, to its sustainable innovations and applications, Pentair delivers smart, sustainable solutions for life.

Partner Sponsors


For 75 years, Raypak has been the world's leading manufacturer of copper finned heating appliances. Raypak's unique partnership with Rheem has resulted in both companies expanding into new areas of technology, and creating industry-changing innovations.

Partner Sponsors

Watkins Wellness

As the global maker of the world's best-selling hot tubs and aquatic fitness systems, Watkins Wellness has been improving people’s lives for more than 45 years. The company’s growing portfolio of well-being products and systems for at-home use provides multiple pathways to wellness.

Become a Strategic Partner

For more information about the Strategic Partnership Program, click here or contact Sheri Jackson, Senior Director of Business Development, at sjackson@phta.org or 703.838.0083 ext. 157.

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Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • Raypak
  • WatkinsWellness
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