about us

Strategic Partners


PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach. Through this program, PHTA recognizes each partner’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. As members of the PHTA Strategic Partnership program, these pool and hot tub companies have the ability to expand their reach and remain at the center of the industry’s most important conversations.

LOU - powered by Evosus


LOU is cloud business software – created by the Evosus team – and built specifically for the pool and hot tub industry. LOU was built on 20 years of best practices with 500 pool & hot tub businesses across North America. LOU is live with businesses across the U.S. spanning Retail / POS – Service – Multi-Site Inventory – Route Optimization – Scheduling – Reporting and Financials.

Learn More



Fluidra® is an industry-leading global manufacturer of commercial and residential swimming pool equipment and connected pool solutions. The company has a rich heritage of innovation excellence dating back more than 100 years and offers an extensive portfolio which includes some of the most trusted product lines in the industry under the leading brand names of Polaris®, Jandy®, Zodiac®, Cover-Pools®, Grand Effects®, Nature2®, and iAquaLink®. Delivering the perfect pool and wellness experience, Fluidra’s diverse product offering covers every niche of the industry—from the pool equipment that runs a pool to the chemicals and cleaners that keep it pristine. With the brightest minds in the business, Fluidra leads the pool sector in user-driven innovation—accelerating product advancements in critical areas like energy-efficiency, robotics and IoT technologies—resulting in over 1,100 patents that are currently active today.

Professional-Grade Equipment
With a full line of pumps, filters, heaters, valves, lights, chlorinators, and water features, Jandy offers the complete package for any pool.

Premium Pool Cleaners
For more than 40 years, Polaris has been the top-selling pool cleaner in the world. This visionary class of pool cleaners has become the benchmark against which all others are measured.

Innovative Consumer Products
Renowned worldwide for quality and reliability, Fluidra is the leading supplier of innovative, user-friendly consumer pool and spa products including cleaners, sanitizers, and automation solutions.

Learn More



Hayward is committed to building world-class residential and commercial products. Superior performance and engineering that never requires compromising value for capability. For almost a century, we've been redefining the ultimate pool experience every day. Everyone who chooses our brand shares in that legacy—in our proud tradition of chasing pool perfection with uncompromising grit and tenacity.

With industry-leading solutions in every category and versatile options to fit every budget, we’re here to simplify the search for pool equipment that will provide years of trouble-free, energy-saving performance.

From the #1 rated pumps in energy efficiency to the #1 brand in salt water pools, Hayward pool equipment features proven technologies trusted by top pool professionals worldwide. And because all of our Expert Line® products come with a 3+ year warranty, you not only get long-lasting pool equipment—you get long-lasting peace of mind, too.

At Hayward, we build better. Come build it with us.

Brands By Hayward
Hayward designs, manufactures and markets a full line of innovative, energy-efficient pool and spa equipment, with brands including AquaVac®, AquaRite®, ColorLogic®, Navigator®, OmniLogic®, OmniHub™, TriStar®, Super Pump®, TurboCell®, pHin™, CAT Controllers®, HCP Pumps and Saline C® Series.

Learn More

Become a Strategic Partner

For more information about the Strategic Partnership Program, click here or contact Sheri Jackson, Senior Director of Business Development, at sjackson@phta.org or 703.838.0083 ext. 157.


Pool & Hot Tub Strategic Partners:

  • Fluidra
  • Hayward
  • Lou

This website uses cookies, including from third parties, to improve your user experience and for website analysis and statistics. You consent to our cookies if you continue to use this website.