education and events

MasterMind Summit

You’re invited to a one-of-a-kind event designed to inspire, elevate, and challenge your way of thinking! The first-ever MasterMind Summit is happening December 10-11 in Ft. Lauderdale, FL, and promises to deliver an unmatched two-day education experience.

Schedule at a Glance

MasterMind Summit attendees can earn up to 7.5 PHTA CEUs.

December 10

Welcome to this unique learning experience designed to bring together Advanced, Expert, and Master CBPs to learn from each other. Meet faculty and instructors in a small setting with time to share ideas and forge friendships in this ever-evolving industry. GENESIS® is a family and we can't wait for this 1.5-day reunion with all the fun and fulfillment and none of the drama.

Join colleagues and experts to share insights, experiences, and strategies to continue your professional improvement. Bounce ideas off of renowned faculty as well as your fellow builders and designers and take away innovative tips from the discussion. Each roundtable discussion will center around a specific topic, bringing a variety of viewpoints and experiences. The diversity of ideas and experience will offer a rich exchange of strategies.

These are 30-minute, expert-led roundtable discussions. Each attendee will have a chance to choose two topics.


  • Tech Tips with Skip
  • Engineering Isn't Scary, Just Ask Terry
  • The Van Bower Power Sales Hour
  • No Mas, We Want Feras!
  • Paul John's House of Style

Get a glimpse of this new 16-hour class while taking away some tips of what to do and what not to do in a remodel. The faculty team will give you a taste of this new class while ensuring you walk away with new information and an appetite for more education!

Presented By:

  • Jeff Henriksen, Chief Strategy Officer of the Pool & Hot Tub Alliance
  • Scott Hackworth, President of Industry Insights

Is the grass greener (or the pool bluer) on the other side? How is your business doing compared to others in the industry? And what challenges and successes are competitors anticipating in the coming year? The best way to evaluate your business’s past, present, and future is through industry benchmarking and reporting.

PHTA and Industry Insights partnered together to launch a data collection survey from a variety of industry companies of all specialties and sizes. This session is your front row seat for a data analysis overview that will assist you in identifying industry trends in revenue generation, project backlogs, employment numbers, service, maintenance, new builds, and remodels. You will also gain insights into 2022, 2023, and predicted future earnings, and more. The results will give real data on how you can better serve consumers and become more adaptable in this ever-changing post-pandemic market.

Join us at Dunes Terrace for a reception and dinner under the stars overlooking the beach with the sounds of the ocean. Take time to network and relax with some of the greatest minds in the industry!

December 11

An interactive chat on the basics of social media, including how different platforms can work for your business, crafting messages to move the needle, utilizing targeting and demographics, utilizing organic content, how to make different channels increase your audience, and so much more!

Master CBPs Andy Kaner and Joan Roca will share their projects with you. This session offers the opportunity to see how the projects transform and analyze the steps taken to get to the final product!

A brand-new course and pathway are being created to grow in the field. This interactive session is designed to give you a sneak peek, meet the new GENESIS® curriculum contributor, and help form the session and pathway with your feedback!

Helena Dobrovolski Arahuete was born in Belgium, raised in Buenos Aires, and moved to the U.S. in 1971 to work with John Lautner. Arahuete graduated from the University of Buenos Aires and worked for several Argentinean architectural, engineering, and construction firms.

Arahuete continued John Lautner's firm after his passing in 1994. Helena was acknowledged in John Lautner's book as his Chief Architect for over 20 years. Her recent and current projects are located in the states of California, Idaho, Michigan, Arizona, Hawaii, and Alaska, as well as the countries of Australia and New Zealand. Her projects were published in the following books: Organic Architecture: The Other Modernism by Alan Hess and Alan Weintraub; Cool Homes in Hot Places by Suzanne Trocme.

The innovative Lautner edge has become the go-to edge detail and just one of many innovative ideas Arahuete brought to pool and backyard design.

Join us for a fun and nostalgic look back at 25 years of elevating the pool industry through education. Share your favorite memories!

Presented by Professional Neil Tarallo, Cornell University

Innovation is a leading factor in gaining a competitive advantage for companies around the world, particularly today as organizations compete with increased globalization and continuous market and technological change. In the first portion of this program, you will discover best practices for developing an innovation mindset which will allow leaders of organizations to reinvigorate and renew itself, its markets, or its industries. You will identify and understand common language used in innovation processes and explore how they can be applied in established companies. You will also examine innovation from the unique perspective of your own industry and delve into real-world case studies featuring global companies that made major changes to product offerings and business model innovations.

The second portion of this program is an interactive workshop where you will create your new innovation opportunities within your organization. Use the valuable foundational knowledge and practical applied strategies learned form Cornell University Professor Neil Tarallo and work with colleagues to clear your path to success.

Don't leave early! Let's wrap up this 1.5-day experience ensuring all participants walk away with new ideas that will inspire and elevate your way of thinking that you can put to practice immediately.

Enjoy some Florida cocktails in December while meeting and networking with fellow MasterMind attendees and C-Suite colleagues from across the industry at this reception combining attendees for both events. Have you registered for AQUA Live yet? All MasterMind attendees receive a discounted registration fee to the AQUA Live Leadership Retreat.


Meet Our Speakers

Helena Arahuete
Helena Arahuete


Paul John Boulifard
Paul John Boulifard


Terry Brannon, P.E.
Terry Brannon, P.E.


Scott Hackworth
Scott Hackworth


Jeff Henriksen
Jeff Henriksen


Feras Irikat
Feras Irikat


Skip Phillips
Skip Phillips, Master CBP


Neil Tarallo
Neil Tarallo


Brian Van Bower
Brian Van Bower


  • Expert CBP / Master CBP: Free!
  • CBP / Advanced CBP: $699
  • PHTA Member: $999
  • Non-member: $1,499

Key Takeaways

GENESIS® Co-Founder Brian Van Bower shares why this is a can't-miss event!


  • Insights on Top Industry Issues – Spend time with industry leaders discussing critical issues and trends in labor, supply chain, economic pressure, and what your company is doing to respond to these external factors.  
  • Access to Innovative Thought Leaders – The reputation of the GENESIS® faculty precedes them, and they are often referred to as the best the industry has to offer. The GENESIS® faculty team will be together at this event to share, teach, and discuss new educational offerings both through the program and in personal one-on-one sessions with participants. 
  • Information Sharing via Sessions for Success – MasterMind attendees are all critical thinkers and business owners eager to grow their businesses. The quality of the networking and the ability to learn from one another is an unprecedented benefit which continues long after the event is over.
  • Long-term Inspiration – At the end of the event, your energy and inspiration should be at an all-time high as you recall all that you learned and cannot wait to implement upon your return home! Start applying your newly acquired skills and stay in touch with new peers that are doing the same thing in their businesses.  Through this interactive program with industry thought leaders, you will be inspired by the insights and practices shared in this intimate setting.

Join fellow growth-minded professionals at the MasterMind Summit, being held in conjunction with AQUA Live, and continue to unlock your potential and begin the next successful chapter in your career.

PHTA is proud to showcase our GENESIS® courses and faculty, and to bring you this opportunity to be part of this inaugural event.


    Join us right on the beach at the beautiful Fort Lauderdale Marriott Harbor Beach Resort & Spa and enjoy a warm winter getaway! Use the link below to receive the discounted event rate, which also applies if you're staying in town for AQUA Live.

    Fort Lauderdale Marriott Harbor Beach Resort & Spa
    3030 Holiday Drive
    Fort Lauderdale, FL 33316
    (800) 222-6543

    Who We Are

    Our GENESIS® instructors have been hand-selected based upon their subject matter expertise. And they bring uncompromising commitment across a range of industry services. Our experienced and innovative teachers are passionate about what they do, and want to share that passion and experience with you. Meet the full GENESIS® team here.


    Thank You to Our Sponsors







    Heritage Pool Supply Group





    Lyon Financial








    Your Ad Here!


    Pool & Hot Tub Alliance Strategic Partners:

    • Biolab
    • Fluidra
    • Hayward
    • Heritage Pool Supply Group
    • Lou
    • Lyon Financial
    • Pentair
    • Raypak
    • WatkinsWellness
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