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Sponsorship Opportunities

Elevate Your Brand with the Pool & Hot Tub Alliance

Sponsorship

Sponsorship with PHTA is a pathway to thousands of engaged pool and hot tub professionals. Our sponsors are a distinguished group, attuned to best practices and trends, and adept at understanding what's on the horizon within the industry.

By partnering with us, you'll unlock vast opportunities, spark powerful conversations, and bring visibility to your brand.

An investment in PHTA allows you to reach thousands of new potential customers through PHTA's robust communications channels. Let PHTA help you expand your reach and ensure you're at the center of the industry's most important conversations.

Your Brand. Everywhere. Become a PHTA Strategic Partner.
The PHTA Strategic Partnership Program is our most robust sponsorship opportunity, encompassing all of the offerings listed below as well as additional advertising, research, and branding opportunities. 
Click here to learn more about becoming a PHTA Strategic Partner.

Learn more about the different types of sponsorships we have available by expanding the boxes below.

PHTA's robust lineup of webinars, led by industry experts, have become very popular amongst members as an opportunity to learn and expand their knowledge base, and to strengthen and enhance their business. Our webinars include a wide range of topics including business and retail engagement, business practices, market analysis, service-based content including chemical and chemistry math, governmental affairs, and recreational water.

For sponsors, it's a prime opportunity to be visible to a captive audience of existing and potential customers and unlock new opportunities. Webinars are live-streamed, archived, and added to PHTA's content library for members to access on-demand and earn CEUs. Showcase your expertise, receive qualified leads, and elevate your exposure with this exclusive opportunity.

As the sponsor, your company will enjoy the following benefits:

  • Logo recognition on the PHTA webinar webpage with a direct link to your site
  • Logo recognition on PHTA webinar announcements and marketing messages which are sent electronically to thousands of pool and hot tub professionals
  • Company recognition on PHTA social media channels promoting the webinar
  • Verbal recognition at the beginning of each webinar with opportunity to have a one-minute branded company video before presentation begins
  • Opportunity to present educational webinar on a quarterly basis
  • Logo placement in the PowerPoint presentation given to each webinar participant

WEBINAR SERIES SPONSOR (exclusive): $10,000

PHTA's Step Into Swim podcast series is an exclusive forum for meaningful conversations with leaders in the pool and hot tub industry. These bi-monthly podcasts will focus on water safety, drowning prevention, standards, and how the association is advocating on behalf of our industry. Listeners will hear from Olympic swimmers and icons whose stories continue to inspire the aquatics industry.

For sponsors, this is an opportunity to reach your audience more strategically, including providing thought leadership on the show, access to the podcast social media channels, audience email lists, and website promotions. Reach and connect with your target audience through PHTA's Step Into Swim podcast series.

As the sponsor, your company will enjoy the following benefits:

  • Logo recognition on the PHTA podcast webpage with a direct link to your site
  • One pre-roll and post-roll spot
  • Episode banner
  • Logo on show notes page
  • Sponsor recognition on all promotions including e-newsletters, social media, and digital marketing
  • Opportunity to have thought leaders from your organization as high-profile guestst
  • Opportunity to create a mini-series of educational episodes relevant to your product and services

STEP INTO SWIM PODCAST SERIES SPONSOR (exclusive): $20,000

National Water Safety Month is an annual awareness campaign coordinated by the Pool & Hot Tub Alliance with support from the American Red Cross, National Recreation and Park Association, and World Waterpark Association.

With a mission to provide safe, enjoyable aquatic activities to the American public, these organizations promote National Water Safety Month through educational programs, public service announcements, governmental proclamations, dealer and business promotions, and easy-to-access water safety materials.

As the sponsor, you join a distinguished group of water safety experts who advocate for the vital role safe swimming and aquatic-related activities play in drowning prevention and recreational water-related injuries.

As the sponsor, your company will enjoy the following benefits:

  • Press release announcing partnership that will be sent to all leading trade publications in the pool and hot tub industry
  • Logo recognition on the NWSM website with a direct link to your site
  • Logo recognition on NWSM marketing messages which are sent electronically to thousands of pool and hot tub professionals
  • Company recognition on PHTA social media channels promoting NWSM
  • Opportunity to contribute thought leadership to the NWSM website resource page

NATIONAL WATER SAFETY MONTH SPONSOR (exclusive): $10,000

The WAVE Young Professionals Network, comprised of young professionals who are under the age of 40, was established to develop the next generation of PHTA leaders and encourage networking among the "best and brightest" up-and-comers in the industry. PHTA supports the WAVE Network by offering tailored programs, education, and events designed to connect future leaders with social and professional networking support.

As the industry continues to boom and the need for a greater diversity of professional development and networking arises, your support ensures that our young professionals continue to receive opportunities for growth as emerging leaders in the industry. Demonstrate your commitment to PHTA's vibrant young professionals who are building careers in the pool and hot tub industry.

As the sponsor, your company will enjoy the following benefits:

  • Logo recognition on the PHTA WAVE Network webpage with a direct link to your site
  • Logo recognition on the PHTA WAVE Network Facebook page
  • Opportunity to interact with young professionals during PHTA sponsored networking events (minimum: two per year)
  • Opportunity to participate in annual strategic planning session
  • Opportunity to speak for two minutes at networking receptions
  • Opportunity to distribute company materials and giveaways
  • Opportunity to display company banner at reception site
  • Recognition on the signage at the reception site

WAVE SPONSOR (non-exclusive): $10,000

The CEO Forum is an exclusive, invitation-only event held during the International Pool|Spa|Patio Expo (PSP/Deck Expo). This event brings together CEOs from leading pool and hot tub companies to benefit from practical and hard-hitting executive education, critical conversations about industry issues, and valuable networking opportunities with fellow business leaders. Lunch will be served and includes a networking opportunity with PHTA's Board of Directors.

In addition to this invaluable learning experience, this sponsorship allows your company to make connections, engage in conversation, and exchange knowledge with key decision-makers eager to learn how your company can help them meet their goals and achieve their mission. Sponsorship is exclusively for PHTA members only.

As the sponsor, your company will enjoy the following benefits:

  • Introduction and two-minute speaking time at the beginning of the CEO Forum
  • Opportunity to show video to attendees before the program starts
  • Opportunity to introduce the keynote speaker
  • Opportunity to distribute company literature and/or a giveaway to the CEO Forum attendees
  • Logo on signage at the CEO Forum site
  • Opportunity to display freestanding, retractable banners in the CEO Forum room and/or one wall banner
  • Logo recognition in the printed invitation sent to prospective CEO Forum attendees
  • Opportunity to provide an electronic graphic/advertisement to be used in the blast email invitation sent to prospective CEO Forum attendees
  • Three complimentary registrations to the event and CEO Forum

CEO FORUM SPONSOR (exclusive): $10,000

The annual Awards of Excellence program recognizes and rewards installations of pools, spas, hot tubs, and water features that showcase the most beautiful and creative work in the industry. Hundreds of entries are submitted each year, representing member firms across the United States and around the world. Award recipients will be recognized at the PHTA Awards of Excellence Reception held during the International Pool|Spa|Patio Expo (PSP/Deck Expo).

Sponsoring the Awards of Excellence raises your visibility and leadership while advancing our common mission to educate industry professionals, advocate for the industry, and elevate to the highest standard. PHTA partners with AQUA Magazine on a strategic marketing campaign utilizing all areas of the media, social media, online marketing, and corporate and community involvement. As the exclusive sponsor, you’ll receive invaluable exposure and recognition in all phases of our event promotion, including the awards reception.

As the sponsor, your company will enjoy the following benefits:

  • Verbal and logo recognition and two-minute speaking time at the Awards of Excellence Reception
  • Opportunity to show video to attendees before the awards program begins
  • Opportunity to emcee the event
  • Logo on the printed Awards Presentation program and in the multimedia presentation
  • Logo on signage at the reception site
  • Opportunity to display freestanding, retractable banners at the reception
  • Opportunity to distribute a giveaway item to reception attendees
  • Three complimentary tickets to the Awards Reception & Presentation

AWARDS OF EXCELLENCE RECEPTION SPONSOR (exclusive): $15,000

The World Aquatic Health Conference (WAHC) is the leading educational conference for aquatics professionals by the Pool & Hot Tub Alliance. This year, we'll deliver unique and relevant education to a diverse group of pool operators, manufacturers, service technicians, facility managers, environmental health officials, academia, pool builders, retailers, and health advocates.

Let PHTA help you with a customized, integrated package which provides an important pathway to reach your customers in the aquatics industry.

Learn more

Target thousands of high-profile PHTA members—the decision-makers in this industry—to announce new products and offer new services. You'll gain access to our dynamic and robust audience and drive new leads to your website. These fully customizable e-blasts promise to reach the most engaged audience in the pool and hot tub industry with your very own exclusive messaging.

Let's customize your package. Call for pricing and benefits: 703.838.0083 ext. 157

With digital now a critical channel for brands, it's time to get social. PHTA will connect with your prospects in a fun, friendly medium where they already spend their time. Industry professionals follow PHTA for the latest news, education, and initiatives, and to stay connected with the pool and hot tub community.

Leverage the credibility and reach of these thriving social media communities to deliver your message to industry professionals seeking recommendations on products and services, design trends, and career opportunities.

Let's customize your package. Call for pricing and benefits: 703.838.0083 ext. 157

GENESIS® technical education is the most comprehensive and complete curriculum in the pool and spa industry. Our sponsors power exclusive GENESIS® programming and events year-round. Becoming a sponsor raises your visibility and leadership to customers—old and new—while advancing our common mission to engage the best design professionals and contractors.

There are three GENESIS® sponsor levels: Platinum, Gold, and Silver. Please view the chart below to learn more about sponsorship benefits.

GENESISSponsor

Download a PDF version of our sponsorship opportunities:

PDF Version

Your Brand Matters

Showcase it to the pool and hot tub professionals who need it the most. PHTA members are constantly looking for the right brands to help their businesses grow. That's where you come in.

Through sponsorship with PHTA and GENESIS®, you increase your visibility and prestige, shape the image of your company, and reinforce your commitment to our members and their business success. We look forward to building a campaign that aligns with your strategic initiatives and returns a generous ROI.

Let's Get Started

For more information about sponsorship, contact Sheri Jackson, Senior Director of Business Development, at sjackson@phta.org or 703.838.0083 ext. 157.

 

Pool & Hot Tub Strategic Partners:

  • Fluidra
  • Lou

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