To promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences.
The Pool & Hot Tub Alliance protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability.
Offer education and resources for members to expand their businesses and achieve personal success.
Improve the business environment by advocating and promoting the benefits of the aquatics industry.
Create programs and practices to enable our members reach their pinnacle.