about us

Mission/Vision

Core Purpose

To promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences.

Mission Statement

The Pool & Hot Tub Alliance protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability.

EDUCATE INDUSTRY PROFESSIONALS

Offer education and resources for members to expand their businesses and achieve personal success.

ADVOCATE FOR THE INDUSTRY

Improve the business environment by advocating and promoting the benefits of the aquatics industry.

ELEVATE TO THE HIGHEST STANDARDS

Create programs and practices to enable our members reach their pinnacle.

Pool & Hot Tub Alliance Partners:

  • United Aqua
  • Sigura
  • Pentair
  • Lou
  • latham
  • International Pool and Spa
  • Fluidra
  • Biolab
  • Aqualine Insurance
  • Aqua