about us
Mission/Vision
Core Purpose
To promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences.
Mission Statement
The Pool & Hot Tub Alliance protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability.
EDUCATE INDUSTRY PROFESSIONALS
Offer education and resources for members to expand their businesses and achieve personal success.
ADVOCATE FOR THE INDUSTRY
Improve the business environment by advocating and promoting the benefits of the aquatics industry.
ELEVATE TO THE HIGHEST STANDARDS
Create programs and practices to enable our members to reach their pinnacle.
