Calendar of Events

PHTA Webinar: Unlock Your Workforce Potential with PHTA Apprenticeship Programs  

July 16 | Virtual
12:00 p.m. - 1:00 p.m. ET

Are you seeking to cultivate a highly skilled, certified, and loyal team in the pool and hot tub industry? This comprehensive webinar will unveil the immense value of the PHTA Apprenticeship Programs. Discover how these U.S. Department of Labor-approved programs offer flexible and effective solutions for workforce development, whether you aim to enhance existing training, establish a complete training pathway for new hires, or simply streamline your team's certification journey through convenient online learning. We'll explore the benefits of "earn-while-you-learn" models, reduced turnover rates, increased productivity, and the prestige of national PHTA certifications. Learn how these programs can be tailored to your company's unique needs, attracting new talent, upskilling incumbent workers, and fostering a culture of excellence and safety within your organization.

PHTA Greater Houston Chapter July Meeting  

July 17 | Houston, TX
6:00 p.m. - 9:00 p.m. CT

Join the PHTA Greater Houston Chapter for our monthly meeting. The event starts with a Happy Hour, followed by dinner and an "All About Lighting Design" Seminar presented by PAL Lighting, which will teach you where to install lighting to maximize safety and elevate the aesthetics of the swimming pool. Hosted at Dave & Buster's on Katy Freeway. All PHTA members, vendors, chapter supporters, and their guests are welcome. This event is FREE!

PHTA Michigan Chapter 51st Annual Golf Outing  

July 21 | Grosse Ile, MI
8:00 a.m. - 7:30 p.m. ET

Join the Backyard Pool & Spa Professionals and the PHTA Michigan Chapter for a fun day of laughs and golf as we help those who have served and provide safe swimming lessons for many less advantaged children, in the state of Michigan. Also, enter for the chance to win some amazing prizes! Includes: Green and cart fees, driving range, 10% Golf Shop discount, breakfast (coffee, bagels, doughnuts), BBQ lunch, kegs on course, dinner, contest holes, putting contest (after dinner), prizes for first, second, and third places finishes, and swag.

C260: GENESIS® CONSTRUCTION SCHOOL: Vinyl Liner/Fiberglass Pools  

July 22-23 | Virtual
8 a.m. - 5 p.m. ET
24 hours | 2.4 IACET CEUs | 24 PHTA CEUs
$2,090 PHTA Member / $2,590 Non-member

This comprehensive construction school is one of two courses that satisfy the education requirement to sit for CBP exam. Whether a pool is concrete, vinyl liner, or fiberglass, the necessities of a properly executed project remain the same. The water vessel requires correct hydraulics, proper installation, code compliance, and a desired aesthetic. To meet the educational demands of an increasing market, GENESIS now offers a 24-hour Vinyl Liner / Fiberglass Pool Construction School.

*Virtual Training Information: The live virtual classroom portion of this course will be 16 hours. Additional homework and supplemental studies will be included in the curriculum for students to complete the course.

PHTA Webinar: PHTA Research Data & Economic Trends: Navigating Challenges and Opportunities  

July 23 | Virtual
12:00 p.m. - 1:00 p.m. ET

This dynamic presentation provides attendees with a critical, data-driven compass for strategic decision-making. Led by PHTA Vice President of Research and Industry Affairs Jeff Henriksen, this deck delves into the very core of industry performance, leveraging PHTA's robust research suite including new data from the Q1 2025 Quarterly Pulse Survey and a first look at new data from the yet to be released Annual Business Operations Survey. It offers invaluable insights into economic factors; sales growth trends; top challenges faced by builders, service providers, and retailers; and key performance metrics like profit margins, sales per employee, and personnel management. This presentation is an essential resource for understanding market shifts, benchmarking against peers, and identifying pathways to sustained growth and profitability in the evolving pool and hot tub sector.

PHTA Nashville Chapter July Meeting  

July 29 | Franklin, TN
5:30 p.m. - 7:00 p.m. CT

The PHTA Nashville Chapter Board of Directors will host a closed board meeting from 5-5:30, followed by an open Nashville Pool Industry Meet & Greet from 5:30-7 at Brewhouse South in Franklin, TN. All in the local pool industry are welcome!

PHTA Webinar: From Builder to Visionary: How GENESIS® Transforms Careers  

July 30 | Virtual
12:00 p.m. - 1:00 p.m. ET

When it comes to pool and spa industry education, there is currently a lot on the market. How do you choose the education that will best serve your career or business? In this session, you will explore the creation of the industry's first educational organization, its evolution, and learn how our standards in educational best practices can help you. Join the Co-Founders of GENESIS®, Skip Phillips and Brian Van Bower, as well as Engineering Faculty Chair and GENESIS® Instructor Terry Brannon, to discuss the history of GENESIS® and how it applies to your future.

PHTA Midwest Chapter WAVE Young Professionals Escape Room Social  

August 2 | Zion, IL
12:30 p.m. - 2:30 p.m. CT

Break free from the boredom! Join the PHTA Midwest's WAVE Young Professionals Group for an afternoon of adventure, mystery, and fun at our Escape Room Summer Social. Only $10/person incudes pizza, soda/water, and an opportunity to have a professional headshot taken to jazz up your professional social media and website profiles.

PHTA Webinar: Supercharge Your Sales: Mastering the Art of Hot Tub Retail  

August 6 | Virtual
12:00 p.m. - 1:00 p.m. ET

In today's competitive market, a knowledgeable and skilled sales team is paramount to the success of any hot tub retail business. This dynamic webinar, designed specifically for hot tub retailer sales staff, delves into proven strategies and techniques to elevate your team's performance and drive sales. We'll move beyond basic product knowledge to explore the art of consultative selling, effective communication, and building lasting customer relationships. Participants will gain actionable insights and practical tools they can implement immediately to enhance their sales effectiveness and contribute to increased revenue.

GENESIS® D280: History of Pools and Water Features  

August 12, 14, 19, 21 | Virtual
6 p.m. - 9:30 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member | $2,190 Non-member

Water features have been a part of the landscape since ancient times. Are you familiar with the world's most famous water features? Can you effectively answer questions from your clients about them? Dive into the world of water history. This course will guide you through the world's most renowned swimming pools and water features from ancient (the world's first known swimming pool), historical (Versailles), to today's contemporary installations (Marina Bay Sands; Amangiri Resort, Utah). We'll identify the who's who of today's most influential water feature designers and why this knowledge is necessary to relate to your clientele. This is a required course to become a Certified Master Pool Builder & Design Professional.

*Virtual Training Information: Additional homework and supplemental studies will be included in the curriculum for students to complete the course.

PHTA Webinar: Building and Optimizing Your Digital Presence  

August 20 | Virtual
12:00 p.m. - 1:00 p.m. ET

In today's competitive landscape, having a strong digital presence isn't optional—it's essential. If you're looking to grow your professional brand, boost visibility for your business, or simply make smarter online decisions, this webinar will help you get there. Join two powerhouse industry leaders—Ted Lawrence (BioLab/KIK) and Michelle Cooke (Heritage Pool Supply Group)—as they share actionable strategies and insights for leveling up your digital footprint. Designed specifically for young professionals, this session will help you stand out, connect with your audience, and turn digital tools into real-world results.

PHTA Midwest Chapter Battle Border: Brewers vs. Cubs MLB Game  

August 21 | Chicago, IL
12:20 p.m. - 5:00 p.m. CT

From the Wrigley View Rooftop, the PHTA Midwest Chapter continues the Border Battle tradition - Cubs vs. Brewers on August 21 (1:20 pm Game Time). Come an hour early and enjoy the unique rooftop views only Wrigleyville can offer while enjoying tasty food and beverages and engaging in friendly Border Battle banter. An undoubtedly enjoyable experience! Registration is open for PHTA Midwest Chapter Members and Non-Members. The all-inclusive ticket includes game day admission, bountiful buffet, beverage service, and spacious stadium-style seating at a unique rooftop venue on the left ivy field side of Wrigley.

PHTA Webinar: Handling Hard to Please Customers  

August 27 | Virtual
12:00 p.m. - 1:00 p.m. ET

Handling hard to please customers is not just a challenge, it's an art. But turning those encounters around could create a really great outcome for your business. Join us for this session to learn strategies for turning the most challenging customers into a loyal, easier to work with base, and learn how to continuously improve that relationship.

PHTA Webinar: A Focused Approach to Swimming Pool Route Management  

September 3 | Virtual
12:00 p.m. - 1:00 p.m. ET

Efficient route management is more than a scheduling task—it's a strategic advantage. In this leadership-driven panel discussion hosted by the PHTA Service Council, experts from across the pool service industry will explore how smart, data-informed route optimization can reduce employee-related costs, improve technician morale, and elevate customer satisfaction. Panelists will share actionable strategies such as geographic clustering, balanced workload distribution, and leveraging technology to streamline operations. Attendees will gain real-world insights into reducing overtime, boosting retention, and turning routing into a tool for business growth. Whether you're an owner, manager, or technician, this session will equip you with ideas and models to rethink your service delivery with clarity and precision.

PHTA Webinar: GENESIS® D182: Visual Storytelling for Sales and Design  

September 10 | Virtual
12:00 p.m. - 1:00 p.m. ET

Creating compelling visual narratives is a great way to communicate with, engage, and persuade potential clients. In this course, John Kenyon, Master CBP, will cover the principles of design, layout techniques, and effective storytelling methods to communicate the value of your products or services.

PHTA CPO Instructor Assessment School  

September 21-23 | Fort Lauderdale, FL
Application and acceptance required prior to registration

The PHTA CPO Instructor Assessment School is designed to verify students’ ability to educate and to provide mentorship to the candidates who wish to become PHTA CPO Instructors. The school, administered by the CPO Instructor Assessment Committee, will prepare students to teach the PHTA Certified Pool & Spa Professional (CPO) program.

GENESIS® D180: Drawing for Professionals  

September 22-23 | Fort Lauderdale, FL
Part of MasterMind Summit
8 a.m. - 5 p.m. ET
16 hours | 1.6 IACET | 16 PHTA CEUs
$1,690 PHTA Member | $2,190 Non-Member

In our business, drawing is a tool that you must have in order to effectively communicate with your clients. In this course, we'll teach you fundamental sketching, drawing, and drafting skills, along with how to read and layout plans. No previous drawing experience needed. This is a required course to become a Certified Expert Pool Builder and Design Professional.

GENESIS® D271: Architectural Styles  

September 22-23 | Fort Lauderdale, FL
Part of MasterMind Summit
8 p.m. - 5 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member | $2,190 Non-Member

Understanding the architecture of both built structures and the surrounding landscape will enable watershape designers to coordinate details and relate the water elements back to the surrounding environment in an appropriate way. It is easy to find examples of pools that clearly do not reflect the style of the home. They are usually the result of a production-type builder that is only comfortable replicating the same pool they have built many times. However, when the pool is well-designed to match the home’s architecture, the effect can be breathtaking and add real value to the property. This process can only begin after a basic understanding of architectural styles - the palette from which we draw from. These pools not only reflect the home but also the surrounding landscape. This is a required course to become a Certified Expert Pool Builder & Design Professional.

GENESIS® D265: Master Designer Methods: Crafting the Outdoor Space as a Living Art Form  

September 22-23 | Fort Lauderdale, FL
Part of MasterMind Summit
8 a.m. - 5 p.m. ET
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member / $2,190 Non-member

Foresight is an essential component of good design. In this course, you will retrain how you think of water vessel design by changing the sequence of designing outdoor improvements first, and integrating the pool last. This course will challenge your design approach with a landscape-based process that considers the functionality of the entire space first. The course lecture and projects will focus on sightlines, living spaces, traffic flow, special considerations, and more, and will help you create beautiful designs with high functionality. This is a required course to become a Certified Master Pool Builder & Design Professional.

MasterMind Summit  

September 23-25 | Fort Lauderdale, FL

The second annual MasterMind Summit, brought to you by PHTA and GENESIS®, is the most anticipated and exclusive growth event of the year, designed to inspire, motivate, and challenge your way of thinking. Join your fellow industry professionals who are interested in continuing to unlock their potential and master the next chapter in their personal and professional life. Featuring our GENESIS® faculty and Certified Master Pool Builder & Design Professionals (Master CBPs).

PHTA & GENESIS® Road Show: C281 with BioLab  

November 4-6 | Lawrenceville, GA
8 a.m. - 5 p.m. ET
19 Hours | 1.6 IACET CEUs | 19 PHTA CEUs
$2,090 PHTA Member | $2,590 Non-member

Join us for a transformative 3-day educational experience at the stunning BioLab facilities in Lawrenceville, GA. Immerse yourself in the groundbreaking C281: GENESIS® CONSTRUCTION SCHOOL: Pool & Spa Remodeling course, led by industry-renowned experts. The third day features a facility tour and special educational offering from BioLab, Protecting Newly Renovated Pool Surfaces with Proper Pool Chemistry.

PHTA & GENESIS® Road Show: E211 with Pentair Pool  

November 11-13 | Apex, NC
8 a.m. - 5 p.m. ET
20.5 Hours | 1.6 IACET CEUs | 18 PHTA CEUs
$2,090 PHTA Member | $2,590 Non-member

Join us for a transformative 3-day educational experience sponsored by Pentair Pool in Apex, NC. Immerse yourself in E211: Fluid Hydraulics for Pools and Spas and gain a solid foundation in the physics of water and the principles of hydraulic design for pools and spas. This comprehensive course is designed for aspiring Certified Advanced Pool Builder Professionals (Advanced CBP). The third day features a facility tour and special educational offering from Pentair Pool, Chemical Controllers, SCGs, and Variable Frequency Drive Pumps.

PHTA St. Louis Chapter Tabletop  

February 12 | Maryland Heights, MO
8:00 a.m. - 4:00 p.m. ET

The PHTA St. Louis Chapter is happy to announce the return of our local Tabletop show to be held on February 12, 2026, at Orlando's Event Center in Maryland Heights, MO. This is your opportunity to connect with the local market and interact with your customers that operate in the field each day. We are looking forward to this event as an opportunity for our members and local industry to jump-start their season. Classes will be held in the morning for both owners and managers as well as technicians, and a Tabletop will follow after lunch from 1-4pm.