resource center
Industry Research
PHTA provides members with current industry research needed to plan for the future and stay ahead of the competition.
To operate profitably in this market, you must get regular business intelligence that will keep you up to date on significant industry developments—and help you quickly identify all-important growth opportunities.
Quarterly Pulse Survey
The PHTA Quarterly Pulse Surveys (QPS) are brief touchpoints that will identify trends in hiring, revenue generation, project back-logs, and sentiment on future earnings. These surveys take only a minute or two to fill out and are mobile-friendly, and will serve as quarterly updates on business performance in the pool, spa, and hot tub industry.
The only way to access this valuable information is to participate! Participants receive free, personalized reports each quarter to better understand where their business stands.
- The Q1 2025 Survey is now closed. Participants, stay tuned for your free report!
- Previous Participants: Access your reports
QPS Infographics
After each quarter's results are tabulated, PHTA publishes infographics with high-level results and insights based on the data. Click here to view the Q4 2024 infographics, including stats on revenue, service call volume, industry challenges, and future growth.
Pool & Hot Tub Industry Trends Weather Report - Q4 2024
We are happy to share a Q4 2024 Weather Report video update from our economist at Industry Insights. As we step into 2025, understanding economic trends, industry shifts, and market data is crucial for business success. This comprehensive analysis of the Q4 2024 Quarterly Pulse Survey results provides valuable insights into the pool and hot tub industry, along with expert commentary on recent economic developments.
2025 Business Operations Survey
The PHTA Business Operations Survey, an annual benchmarking tool for the pool and hot tub industry, opens the door to new business insight that will take your business to the next level. Those who participate in the survey will receive access to a free, personalized report that provides a valuable benchmark comparison between their company and the overall industry, at no cost.
The 2025 survey has now closed. Participants: Stay tuned for your FREE report and $500 education credit.
2023 PHTA Market Report
Released in November 2024, the 2023 PHTA Market Report, prepared by Pkdata, offers more than 100 pages of information and statistics on the residential inground and aboveground markets, labor, equipment and raw materials, hot tub sales, and more.
2024 Business Operations Survey Report
The PHTA Business Operations Survey, an annual benchmarking tool for the pool and hot tub industry, opens the door to new business insight that will take your business to the next level. Those who participate in the survey will receive access to a free, personalized report that provides a valuable benchmark comparison between their company and the overall industry, at no cost.
- Participants: Log in to your research portal to access your FREE copy of the report and interactive tools
- Non-Participants: Click here to purchase your copy of the report
PHTA Members: Click here to watch our free webinar on the 2024 Business Operations Survey results, led by our research partners Industry Insights.
Summary
Click here to download the 2024 Business Operations Survey Report Summary, which provides a visual overview of respondent profiles, sales growth trends, business performance, top business challenges, and more.
Looking for information on the 2023 Business Operations Survey report? Contact Seth Ewing.
PHTA Economic Impact Study
Released in November 2023, the PHTA Economic Impact Study, prepared by Pkdata, presents the overall economic impact of the swimming pool and hot tub industry on the United States economy during 2022. The study outlines the influence of the industry in several areas: new construction, remodel/renovation and repair, retail/accessory, and services.
