resource center
Industry Research
PHTA provides members with current industry research needed to plan for the future and stay ahead of the competition.
To operate profitably in this market, you must get regular business intelligence that will keep you up to date on significant industry developments—and help you quickly identify all-important growth opportunities.
Business Operations Survey
The PHTA Business Operations Survey, an annual benchmarking tool for the pool and hot tub industry, opens the door to new business insight that will take your business to the next level. Those who participated in the survey this spring can now access a personalized report that provides a valuable benchmark comparison between their company and the overall industry, at no cost.
- Participants: Log into your Industry Insights portal to access your free report.
- Non-Participants: Purchase a copy of the report
Business Operations Survey Results Infographics
Click on an image to enlarge (members only).
Quarterly Pulse Surveys
The new PHTA quarterly pulse surveys are brief touchpoints that will identify trends in hiring, revenue generation, project back-logs, and sentiment on future earnings. These surveys will only take a minute or two to fill out and are mobile-friendly, and will serve as quarterly updates on business performance in the pool, spa, and hot tub industry.
Results of Q2 Survey coming soon!
2021 Market Report
The 2021 PHTA Market Report, prepared by Pkdata, offers more than 70 pages of information and statistics on the residential inground and aboveground markets, labor, equipment and raw materials, hot tub sales, and more. This is an exclusive members-only resource.
Attitudes & Perceptions Consumer Study
The PHTA Attitudes & Perceptions Consumer Study provides PHTA members and the industry with a better understanding of the purchasing motivations and perceptions of pool owners and non-owners. Reasons for installing a pool, safety, financing, maintenance, and more are all included in this study.
2021 Economic Impact Study
The 2021 Economic Impact of the Swimming Pool and Hot Tub Industry in the U.S., prepared by Pkdata, focuses on the overall impact of the pool and spa industry on the United States economy, to include jobs created, tax impacts, business activity, and other important figures. This is an exclusive members-only resource.
