resource center

Industry Research

PHTA provides members with current industry research needed to plan for the future and stay ahead of the competition.

To operate profitably in this market, you must get regular business intelligence that will keep you up to date on significant industry developments—and help you quickly identify all-important growth opportunities.

NOW OPEN! 2024 Business Operations Survey

The PHTA Business Operations Survey, an annual benchmarking tool for the pool and hot tub industry, opens the door to new business insight that will take your business to the next level. Those who participate in the survey will receive access to a free, personalized report that provides a valuable benchmark comparison between their company and the overall industry, at no cost. Deadline to Participate: March 28.

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PHTA Economic Impact Study

Released in November 2023, the PHTA Economic Impact Study, prepared by Pkdata, presents the overall economic impact of the swimming pool and hot tub industry on the United States economy during 2022. The study outlines the influence of the industry in several areas: new construction, remodel/renovation and repair, retail/accessory, and services.

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Economic Impact Study

PHTA Market Report

Released in September 2023, the PHTA Market Report, prepared by Pkdata, offers more than 80 pages of information and statistics on the residential inground and aboveground markets, labor, equipment and raw materials, hot tub sales, and more.

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Market Report

Quarterly Pulse Surveys

The new PHTA quarterly pulse surveys are brief touchpoints that will identify trends in hiring, revenue generation, project back-logs, and sentiment on future earnings. These surveys take only a minute or two to fill out and are mobile-friendly, and will serve as quarterly updates on business performance in the pool, spa, and hot tub industry.

The only way to access this valuable information is to participate! Participants receive free, personalized reports each quarter to better understand where their business stands.

Business Operations Survey Flier

2023 Business Operations Survey Report

The 2023 Business Operations Survey Report presents a detailed analysis of key operating data of PHTA's members, including builders, service companies, maintenance companies, retailers, and spa retailers. Based on confidential surveys completed by 232 members in early 2023, the Report examines changing trends in business operations. 

2023 Business Operations Survey Results Infographics
Click on an image to enlarge (members only).

Attitudes & Perceptions Consumer Study

The PHTA Attitudes & Perceptions Consumer Study provides PHTA members and the industry with a better understanding of the purchasing motivations and perceptions of pool owners and non-owners. Reasons for installing a pool, safety, financing, maintenance, and more are all included in this study.

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Attitudes & Perceptions Consumer Study

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Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • Raypak
  • WatkinsWellness
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