PHTA Staff

Jeanne Mendelson
Vice President, Education Sales & Operations

• Primary Oversight for Certification and Events
• CPO and GENESIS Faculty Engagement
• Event Strategy and Execution
• Industry Partnerships

E: jmendelson@phta.org
P: 703-838-0083, ext. 179

Ashley Reyna
Director, Instructor Relations

• PHTA Instructor Relations
• Certification Operations Management
• CPO Program Management
• Customer Service Oversight

E: areyna@phta.org
P: 703-838-0083, ext. 117

Alma Valdez
Bilingual Manager, Certification and Client Relations

• Bilingual Client Services
• Certification and Education Processing
• Language Translation

E: avaldez@phta.org
P: 703-838-0083, ext. 109

Sara Niven
Coordinator, Certification and Client Relations

• Client Services
• Certification and Education Processing
• Certification and Events Administrative Assistance
• Certification Reporting

E: sniven@phta.org
P: 703-838-0083, ext. 110

Selina Fischer
Coordinator, Certification and Client Relations

• Client Services
• Certification and Education Processing

E: sfischer@phta.org
P: 703-838-0083, ext. 112

Lisa Ryckeley
GENESIS Concierge

• GENESIS Student Services
• Customized GENESIS Curriculum

E: lryckeley@phta.org
P: 615-907-1274

Dr. Adam Katchmarchi
Vice President, Educational Development

• Primary Oversight for Educational Development
• Strategic Planning for Educational Programs
• Educational Collaborations & Affiliations

E: akatchmarchi@phta.org
P: 703-838-0083, ext. 178

Diana Bautz
Director, Education

• Continuing Education and Accreditation (IACET, ASLA, APLD)
• Speaker & Faculty Management
• Educational Content Development

E: dbautz@phta.org
P: 703-838-0083, ext. 122

Justin Ivey
Manager, Education

• Learning Management System (LMS) Manager
• Education Partners Program (EPP) Administration

E: jivey@phta.org
P: 703-838-0083, ext. 150

Michaela Frank
Coordinator, Education

• Administrative Support for Educational Development
• Manual Revisions & Program Updates
• Digital Content Development

E: mfrank@phta.org
P: 703-838-0083, ext. 176

Bill Aronson
Vice President, Finance and Administration

• Financial Oversight
• HR Administrator
• IT Liaison

E: baronson@phta.org
P: 703-838-0083, ext. 153

Netty Ford
Senior Manager, Finance and Administration

• Account Reconciliation & Analysis
• Financial Reporting

E: nford@phta.org
P: 703-838-0083, ext. 104

Ian Tobin
Coordinator, Finance and Office Manager

• Virginia office services support
• Credit card and expense report management
• Accounts receivable collections

E: itobin@phta.org
P: 703-838-0083, ext. 103

Justin Wiley
Vice President, Government Relations, Standards, and Codes

• Monitor legislative and regulatory issues at federal, state, and local levels and advocate on behalf of PHTA and its members
• Oversee development and maintenance of ANSI/PHTA standards
• Shape code development impacting the swimming pool and spa industry

E: jwiley@phta.org
P: 703-838-0083, ext. 431

Gregory Ceton
Senior Director, Standards and Codes

• Lead on Code Development work in national code-making bodies and state code cycles
• Oversight of outside standard development work by other standard organizations
• Point person for code interpretation and compliance questions

E: gceton@phta.org
P: 703-838-0083, ext. 212

Tyler Jones
Director, Government Relations

• Lead on State and Local Legislative and Regulatory Issues
• Drives State and Local ISPSC and PHTA Standard Adoption
• Facilitates Grassroots Involvement

E: tjones@phta.org
P: 703-838-0083, ext. 165

Genevieve Lynn
Program Director, Standards and Technical Services

• ANSI Standards Development, Strategy & Accreditation
• Standards Consensus Committee (SCC), Technical Committee (TC), Recreational Water and Air Quality Committee (RWAQC) Liaison
• Standard Writing Committees (SWCs) Oversight & Management

E: glynn@phta.org
P: 703-838-0083, ext. 155

Blake Pavlik
Director, Standards

• Assists Standard Writing Committees (SWCs)
• PHTA and ANSI Procedure Compliance
• Special Projects Management

E: bpavlik@phta.org
P: 703-838-0083, ext. 180

April Nowicki
Manager, Publications and Standards Development

• Liaison to PHTA Editorial Review Committee
• Development and publication of PHTA standards and technical documents
• Oversight of PHTA educational manuals

E: anowicki@phta.org
P: 703-838-0083, ext. 115

Jessica Howard
Vice President, Marketing and Sales

• Membership and Education Marketing
• Social Media Strategy
• Website and Community Platform Oversight

E: jhoward@phta.org
P: 703-838-0083, ext. 149

Sheri Jackson
Senior Director, Business Development

• Sponsorship for PHTA and GENESIS
• Sales Strategy and Outreach
• Strategic Partnership Program

E: sjackson@phta.org
P: 703-838-0083, ext. 157

Cheryl Claborn
Senior Director, Membership Development

• Membership Retention & Recruitment
• PHTA Member Support
• PHTA Affiliations

E: cclaborn@phta.org
P: 703-838-0083, ext. 116

Amy Willer
Director, Content and Communications

• Content Development
• Press and Media Liaison
• Email Communications

E: awiller@phta.org
P: 703-838-0083, ext. 121

Jasen Zubcevik
Creative Director, Marketing

• Directs Design and Production of Marketing Collateral
• Implements Design and Format Standards
• Coordinates Projects with Outside Vendors

E: jzubcevik@phta.org
P: 703-838-0083, ext. 211

Kate Meny
Senior Manager, Digital Marketing

• Digital Marketing Strategies
• Product Marketing
• Program Marketing

E: kmeny@phta.org
P: 703-838-0083, ext. 162

Kelliann Morgan
Senior Manager, Membership Development

• New Member Onboarding
• Member Retention

E: kmorgan@phta.org
P: 703-838-0083, ext. 144

Amber Moreno
Manager, Marketing and Communications

• Member Communications
• Marketing Collateral
• Tradeshow Collateral

E: amoreno@phta.org
P: 703-838-0083, ext. 111

Madison Gaines
Manager, Step Into Swim Marketing

• Step Into Swim Marketing Strategies
• Step Into Swim Social Media
• Step Into Swim Content Development

E: mgaines@phta.org
P: 703-838-0083, ext. 114

Jeff Henriksen
Vice President, Industry Affairs & Research

• Research Formulation and Management
• Association Growth
• Implementation of Strategic Initiatives

E: jhenriksen@phta.org
P: 703-838-0083, ext. 148

Seth Ewing
Senior Director, Member Programs and Services

• PHTA Apprenticeship Programs
• Workforce Development Program & Job Board
• Center for Research
• Chapters, Councils, and Committees
• International Hot Tub Association (IHTA)
• California Pool & Spa Association (CPSA)

E: sewing@phta.org
P: 703-838-0083, ext. 159

Rick Hagan
Senior Director, Industry Affairs

• Texas Pool & Spa Coalition (TPSC) Liaison
• Chapter Expansion & Development

E: rhagan@phta.org
P: 703-838-0083, ext. 145

Kenya Thomas
Director, Database Management

• Database Management
• PHTA Fulfillment Management
• Membership Billing

E: kthomas@phta.org
P: 703-838-0083, ext. 146

Mohammad Iqab
Coordinator, Member Programs & Services

• Member Service Center Support
• Membership Processing

E: miqab@phta.org
P: 703-838-0083, ext. 127

Rowdy Gaines
Vice President, Partnerships and Development

• Step Into Swim
• Business and Partnership Development
• PHTA Spokesperson

E: rgaines@phta.org

Jillian Wilkins
Manager, Step Into Swim

• Grant Application Process
• Donor Relations

E: jwilkins@phta.org