MasterMind Summit 2025

PHTA Member: $1,690 / Non-member: $2,190

Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.

In our business, drawing is a tool that you must have in order to effectively communicate with your clients. In this course, we'll teach you fundamental sketching, drawing, and drafting skills, along with how to read and layout plans. No previous drawing experience needed.

This is a required course to become a Certified Expert Pool Builder & Design Professional.

Learning Objectives:

• Learn the basic types of drawings: elevation, section, and plan
• Demonstrate how to draw, not for beauty, but as a communication tools
• Examine the common terms, symbols, and methods used by professional designers and architects

Instructor: Andy Kaner, MLA

PHTA Member: $1,690 / Non-member: $2,190

Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.

Foresight is an essential component of good design. In this course, you will retrain how you think of water vessel design by changing the sequence of designing outdoor improvements first, and integrating the pool last. This course will challenge your design approach with a landscape-based process that considers the functionality of the entire space first. The course lecture and projects will focus on sightlines, living spaces, traffic flow, special considerations, and more, and will help you create beautiful designs with high functionality.

This is a required course to become a Certified Master Pool Builder & Design Professional.

Learning Objectives:

• Analyze art examples; review principal areas of composition.
• Identify categories of outdoor spaces.
• Define site elements that occupy and enhance the function and esthetic of the space.
• Review case studies on the use of outdoor space.

Instructor: Kirk Bianchi

PHTA Member: $1,690 / Non-member: $2,190

Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.

Understanding the architecture of both built structures and the surrounding landscape will enable watershape designers to coordinate details and relate the water elements back to the surrounding environment in an appropriate way. It is easy to find examples of pools that clearly do not reflect the style of the home. They are usually the result of a production-type builder that is only comfortable replicating the same pool they have built many times. However, when the pool is well-designed to match the home’s architecture, the effect can be breathtaking and add real value to the property. This process can only begin after a basic understanding of architectural styles - the palette from which we draw from. These pools not only reflect the home but also the surrounding landscape.

This is a required course to become a Certified Expert Pool Builder & Design Professional.

Learning Objectives:

• Review design styles through the 20th Century. Includes Arts and Crafts, Prairie Style, California Bungalow, Bauhaus, Art Deco, Zig-Zag modernism, New England salt boxes, Ranch style, Mid-Century Modern, Brutalism, Post-Modernism, and others in the US and overseas
• Discuss the significance of changes in style and review key examples of these styles
• Describe the key principles of various styles and how to coordinate watershape design with architecture

Instructor: Paul John Boulifard, Architect + LEED AP

Details coming soon!

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

• Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
  Lead: Jimi Smith, Jimi Smith Photography
• Integrating Wellness Features into Pool and Hot Tub Designs
  Lead: Maria Moscato, GENESIS® International Design & Wellness Faculty Advisor
• Incorporating Smart Technology in Pool Design
  Lead: Paul John Boulifard, GENESIS® Design Faculty Chair
• Creating Visual Impact with Color
  Lead: Feras Irikat, GENESIS® Design Faculty Advisor
• Maximizing Profitability through Efficient Operations
  Lead: Brian Van Bower, GENESIS® Co-Founder
• Designing Pools for Different Climates and Regions: Challenges and Solutions
  Lead: John Kenyon, Master CBP
• Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
  Lead: Skip Phillips, Master CBP, GENESIS® Co-Founder, and Terry Brannon, P.E., GENESIS® Engineering Faculty Chair

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

• Preventative Maintenance by Design: Best Practices and New Technologies
  Lead: Dr. Joe Laurino, Periodic Products
• The Future of Smart Pools: Integrating IoT and AI in Pool Services
  Lead: Kevin Post, Counsilman-Hunsaker
• Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
• Pool Service Customer Expectations: Balancing Quality with Speed
• Navigating Compliance: Staying Up to Date with Pool Safety Regulations
  Lead: Steve Barnes, AquaStar
• Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact

Details coming soon!

Details coming soon!

One 45-minute project profile with 15 minutes of Q&A. Featuring Tracy Bruno, Master CBP.

One 45-minute project profile with 15 minutes of Q&A. Featuring Steve Barnes, AquaStar, on equipment pad renovation.

As the pool industry continues to evolve, leveraging artificial intelligence (AI) has become a game-changer for improving operational efficiency and driving automation. In this session, we'll explore how AI can transform everyday processes for pool businesses – from automated maintenance and water quality monitoring to customer service and scheduling.

Learning Objectives:

• Streamlining Pool Maintenance: Learn how AI-powered sensors and software can monitor water conditions in real-time, alerting pool owners and managers about issues like chemical imbalances, leaks, or temperature changes without manual checks.
• Enhancing Customer Experience: Discover how AI-driven chatbots and CRM tools can help you engage customers more effectively, respond to inquiries faster, and even automate appointment scheduling.
• Predictive Maintenance & Troubleshooting: Find out how AI can predict potential equipment failures before they happen, allowing for proactive repairs and minimizing downtime.
• Workforce Efficiency: Understand how automation tools can optimize labor management, reduce operational overhead, and streamline routine tasks, allowing staff to focus on higher-value activities.

Details coming soon!

Details coming soon!

Details coming soon!

One 45-minute project profile with 15 minutes of Q&A. Featuring Reggie Baudoin, Master CBP.

One 45-minute project profile with 15 minutes of Q&A. Featuring a case study from Counsilman-Hunsaker on their International Swimming Hall of Fame High Dive Remodel.

In this session, GENESIS® Design Faculty Advisor Feras Irikat will explore the critical macro trends shaping the pool industry and their profound impact on consumer behavior. Attendees will gain insights into emerging consumer preferences, technological advancements, and broader societal shifts that are influencing purchasing decisions in the pool sector. Through a deep dive into current trends such as sustainability, smart technology, and outdoor living, Feras will help participants understand how these factors affect consumer expectations and purchasing patterns. This session is designed to equip professionals with the knowledge and strategies needed to stay ahead of the curve and cater to an evolving market.

Learning Objectives:

• Understand Key Macro Trends: Identify and comprehend the major macro trends affecting the pool industry, including sustainability, innovation in materials, and the growing demand for connected, smart pool technology.
• Analyze Consumer Behavior Shifts: Learn how shifting consumer values, such as environmental consciousness and a desire for enhanced outdoor experiences, are altering purchasing decisions within the pool market.
• Adapt Business Strategies for the Future: Gain practical insights into how industry professionals can adapt their business practices, marketing efforts, and product offerings to align with emerging consumer expectations and stay competitive in the evolving landscape.

Details coming soon!

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

• Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
  Lead: Jimi Smith, Jimi Smith Photography
• Integrating Wellness Features into Pool and Hot Tub Designs
  Lead: Maria Moscato, GENESIS® International Design & Wellness Faculty Advisor
• Incorporating Smart Technology in Pool Design
  Lead: Paul John Boulifard, GENESIS® Design Faculty Chair
• Creating Visual Impact with Color
  Lead: Feras Irikat, GENESIS® Design Faculty Advisor
• Maximizing Profitability through Efficient Operations
  Lead: Brian Van Bower, GENESIS® Co-Founder
• Designing Pools for Different Climates and Regions: Challenges and Solutions
  Lead: John Kenyon, Master CBP
• Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
  Lead: Skip Phillips, Master CBP, GENESIS® Co-Founder, and Terry Brannon, P.E., GENESIS® Engineering Faculty Chair

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

• Preventative Maintenance by Design: Best Practices and New Technologies
  Lead: Dr. Joe Laurino, Periodic Products
• The Future of Smart Pools: Integrating IoT and AI in Pool Services
  Lead: Kevin Post, Counsilman-Hunsaker
• Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
• Pool Service Customer Expectations: Balancing Quality with Speed
• Navigating Compliance: Staying Up to Date with Pool Safety Regulations
  Lead: Steve Barnes, AquaStar
• Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact

Details coming soon!