education and events

MasterMind Summit 2025

September 23-25, 2025 | Fort Lauderdale, FL

Your Competitive Edge Starts Here

Get ready for an exclusive, energizing event designed for leaders and innovators in the pool, spa, and hot tub industry. Join the GENESIS® faculty and top professionals nationwide for strategic insights, collaborative sessions, and powerful connections.

REGISTER NOW

Why Attend?

  • Tackle Big Challenges: Labor, supply chains, consumer expectations—we’re breaking them down and building solutions.
  • Learn From the Best: Hear directly from GENESIS® faculty and other trailblazing thought leaders.
  • Collaborate & Connect: Engage in roundtables, share real talk with peers, and grow your network.
  • Leave Inspired: Walk away with fresh ideas, actionable tools, and the momentum to lead boldly.

Schedule at a Glance

Optional Pre-Conference Courses | Sept 22–23

  • D180: Drawing for Professionals
  • D265: Master Designer Methods
  • D271: Architectural Styles

Main Event | Sept 23–25

  • Fireside chats, expert-led roundtables, and trend-driven keynotes
  • AI & automation insights, leadership tips, project showcases
  • Evening networking and a guided tour of the International Swimming Hall of Fame

View the full schedule below.

Pricing

  • Expert CBP / Master CBP: $499
  • CBP / Advanced CBP: $799
  • PHTA Member: $999
  • Non-member: $1,299

Where It's All Happening

Fort Lauderdale Marriott Harbor Beach Resort & Spa
3030 Holiday Drive
Fort Lauderdale, FL 33316
(800) 222-6543

Special rate for MasterMind attendees: $239/night + $20 resort fee and taxes
Book by August 29 to receive the MasterMind rate

Book Your Room Here

Who Should Attend?

Owners, executives, and senior managers across build, design, and service sectors. If you’re driving your business forward—this event is for you.

Register Now

Spots are limited and sell out quickly.

Secure Your Spot

Full Conference Schedule

Pre-Conference Courses: September 22-23

Come to town early to take advantage of in-person education with our esteemed GENESIS® faculty, and get one step closer to earning your Expert CBP or Master CBP. Please note: Pre-conference courses are optional. Additional fees required.

ExpertCBP

PHTA Member: $1,690 / Non-member: $2,190

Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.

In our business, drawing is a tool that you must have in order to effectively communicate with your clients. In this course, we'll teach you fundamental sketching, drawing, and drafting skills, along with how to read and layout plans. No previous drawing experience needed.

This is a required course to become a Certified Expert Pool Builder & Design Professional.

Learning Objectives:

  • Learn the basic types of drawings: elevation, section, and plan
  • Demonstrate how to draw, not for beauty, but as a communication tools
  • Examine the common terms, symbols, and methods used by professional designers and architects

Instructor: Andy Kaner, MLA

MasterCBP

PHTA Member: $1,690 / Non-member: $2,190

Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.

Foresight is an essential component of good design. In this course, you will retrain how you think of water vessel design by changing the sequence of designing outdoor improvements first, and integrating the pool last. This course will challenge your design approach with a landscape-based process that considers the functionality of the entire space first. The course lecture and projects will focus on sightlines, living spaces, traffic flow, special considerations, and more, and will help you create beautiful designs with high functionality.

This is a required course to become a Certified Master Pool Builder & Design Professional.

Learning Objectives:

  • Analyze art examples; review principal areas of composition.
  • Identify categories of outdoor spaces.
  • Define site elements that occupy and enhance the function and esthetic of the space.
  • Review case studies on the use of outdoor space.

Instructor: Kirk Bianchi

ExpertCBP

PHTA Member: $1,690 / Non-member: $2,190

Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.

Understanding the architecture of both built structures and the surrounding landscape will enable watershape designers to coordinate details and relate the water elements back to the surrounding environment in an appropriate way. It is easy to find examples of pools that clearly do not reflect the style of the home. They are usually the result of a production-type builder that is only comfortable replicating the same pool they have built many times. However, when the pool is well-designed to match the home’s architecture, the effect can be breathtaking and add real value to the property. This process can only begin after a basic understanding of architectural styles - the palette from which we draw from. These pools not only reflect the home but also the surrounding landscape.

This is a required course to become a Certified Expert Pool Builder & Design Professional.

Learning Objectives:

  • Review design styles through the 20th Century. Includes Arts and Crafts, Prairie Style, California Bungalow, Bauhaus, Art Deco, Zig-Zag modernism, New England salt boxes, Ranch style, Mid-Century Modern, Brutalism, Post-Modernism, and others in the US and overseas
  • Discuss the significance of changes in style and review key examples of these styles
  • Describe the key principles of various styles and how to coordinate watershape design with architecture

Instructor: Paul John Boulifard, Architect + LEED AP

Conference: September 23-25

*Schedule subject to change.

Tuesday, September 23

  • 3:00pm - 5:00pm: Registration/Check-in
    Enjoy the hotel situated on the beautiful Fort Lauderdale beaches and all that Fort Lauderdale has to offer, including fishing, a trip to the Everglades, shopping on Las Olas Boulevard, and so much more!

Wednesday, September 24

Join Ricard Madurell as he presents Pool Horizons, an ambitious international initiative reshaping the role of swimming pools in modern society. This session will explore how pools are evolving into multifaceted community assets—supporting health, environmental sustainability, technological innovation, and social inclusion. Following the keynote, a panel of global experts will showcase forward-thinking projects and discuss actionable strategies that position swimming pools as essential components of urban life and wellbeing.

Learning Objectives:

  • Understand the global vision behind the Pool Horizons initiative and its implications for the future design and function of swimming pools.
  • Identify innovative approaches and best practices in using pools to promote public health, environmental stewardship, and community engagement.
  • Apply insights from international case studies and panel discussions to inform strategic planning, policy development, and facility management in aquatic environments.

Presenter: Ricard Madurell, Director, Pool Horizons

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

  • Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
    Lead: Jimi Smith, Jimi Smith Photography
  • Integrating Wellness Features into Pool and Hot Tub Designs
    Lead: Maria Moscato, GENESIS® International Design & Wellness Faculty Advisor
  • Incorporating Smart Technology in Pool Design
    Lead: Paul John Boulifard, GENESIS® Design Faculty Chair
  • Creating Visual Impact with Color
    Lead: Feras Irikat, GENESIS® Design Faculty Advisor
  • Maximizing Profitability through Efficient Operations
    Lead: Brian Van Bower, GENESIS® Co-Founder
  • Designing Pools for Different Climates and Regions: Challenges and Solutions
    Lead: John Kenyon, Master CBP
  • Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
    Lead: Skip Phillips, Master CBP, GENESIS® Co-Founder, and Terry Brannon, P.E., GENESIS® Engineering Faculty Chair

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

  • Preventative Maintenance by Design: Best Practices and New Technologies
    Lead: Dr. Joe Laurino, Periodic Products
  • The Future of Smart Pools: Integrating IoT and AI in Pool Services
    Lead: Kevin Post, Counsilman-Hunsaker
  • Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
    Lead: Dan Lenz, PHTA Midwest Chapter
  • Priming the Pump: Training and Onboarding for Pool Pros
    Lead: Alicia Stephens, BioLab
  • Navigating Compliance: Staying Up to Date with Pool Safety Regulations
    Lead: Steve Barnes, AquaStar
  • Pool Service Customer Expectations: Balancing Quality with Speed
  • Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact

Details coming soon!

Running a pool and spa business takes more than just hard work—it takes clear direction, strong teams, and the ability to adjust when things change. This workshop is about how leaders can guide growth every day through the choices they make and how they run their business.

Purposeful Growth is a simple system that helps you lead with focus. It doesn't mean doing more, but it does mean doing the right things better. You'll learn how to keep your business moving forward by making sure your people, your processes, and your goals are all working together.

We'll walk through four key parts of the system:

  1. Know Where You're Going - Be clear about your goals and why they matter
  2. Make Work Matter - Connect daily work to what your business stands for
  3. Stay Flexible - Learn how to adjust your plans when things don't go as expected
  4. Keep Moving Forward - Keep your team focused and working together over time

What You'll Walk Away With:

  • A better way to lead and grow your business every day
  • Tools to help your team work smarter and stay aligned
  • Ideas for how to improve without needing big changes
  • A system that helps you hire, train, and reward people in ways that support growth

Whether you oversee retail, service, sales, or installs, this session will help you lead with purpose, align your team, and build a business positioned for the future.

Presenter: Neil Tarallo, Cornell University

One 45-minute project profile with 15 minutes of Q&A. Featuring Tracy Bruno, Master CBP, on elevated outdoor living.

One 45-minute project profile with 15 minutes of Q&A. Featuring Steve Barnes, AquaStar, on equipment pad renovation.

Enjoy an evening on the Oceanview Terrace. Special performance by THE FIT, featuring GENESIS® Instructor Andy Kaner on drums.

Thursday, September 25

Details coming soon!

This session will focus on economic conditions impacting the bottom line of your business. Led by Scott Hackworth, President of a leading research firm, this session will include timely insight from the industry’s leading companies representing the pool construction, retail sales, and service and hot tub sectors. Our esteemed panelists will share real time data on the performance of their industry sector in various markets across the country and share valuable insight on how they are dealing with business challenges as well as discuss sales performance, employees and workforce issues, profits and rising costs. Hackworth will present the latest information from PHTA’s Business Operations and Quarterly Pulse research studies combined with the latest economic data and show the audience how data-based decisions can help companies make more accurate and measured decisions to optimize your own performance.

Speaker and Moderator: Scott Hackworth, CPA, President at Industry Insights

One 45-minute project profile with 15 minutes of Q&A. Featuring Reggie Baudoin, Master CBP.

One 45-minute project profile with 15 minutes of Q&A. Featuring a case study from Counsilman-Hunsaker on their International Swimming Hall of Fame High Dive Remodel.

Your crew is more than labor—they're a powerful asset in building trust and uncovering new business opportunities. This session will help leaders in the field and office see their teams through a new lens—not just as workers, but as ambassadors of the brand.

We'll explore how everyday jobsite behaviors—punctuality, respect, cleanliness—are not "soft skills," but critical trust-builders that impact customer retention and referrals. Then we'll shift to opportunity: how crews can quietly amplify your reputation and generate new leads simply through how they show up and interact with the public.

This session isn't about turning installers into salespeople. It's about giving leaders a practical framework and tools to activate what's already there. Participants will leave with a foundational "Crew Engagement Toolkit" they can start using right away.

Learning Objectives:

  • Identify the specific behaviors that build customer trust and how to reinforce them across teams.
  • Recognize moments on the job site that can influence future business and how to prepare crews to respond.
  • Implement a practical toolkit to support crew development, engagement, and brand ambassadorship.

Presenter: Neil Tarallo, Cornell University

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

  • Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
    Lead: Jimi Smith, Jimi Smith Photography
  • Integrating Wellness Features into Pool and Hot Tub Designs
    Lead: Maria Moscato, GENESIS® International Design & Wellness Faculty Advisor
  • Incorporating Smart Technology in Pool Design
    Lead: Paul John Boulifard, GENESIS® Design Faculty Chair
  • Creating Visual Impact with Color
    Lead: Feras Irikat, GENESIS® Design Faculty Advisor
  • Maximizing Profitability through Efficient Operations
    Lead: Brian Van Bower, GENESIS® Co-Founder
  • Designing Pools for Different Climates and Regions: Challenges and Solutions
    Lead: John Kenyon, Master CBP
  • Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
    Lead: Skip Phillips, Master CBP, GENESIS® Co-Founder, and Terry Brannon, P.E., GENESIS® Engineering Faculty Chair

45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.

  • Preventative Maintenance by Design: Best Practices and New Technologies
    Lead: Dr. Joe Laurino, Periodic Products
  • The Future of Smart Pools: Integrating IoT and AI in Pool Services
    Lead: Kevin Post, Counsilman-Hunsaker
  • Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
    Lead: Dan Lenz, PHTA Midwest Chapter
  • Priming the Pump: Training and Onboarding for Pool Pros
    Lead: Alicia Stephens, BioLab
  • Navigating Compliance: Staying Up to Date with Pool Safety Regulations
    Lead: Steve Barnes, AquaStar
  • Pool Service Customer Expectations: Balancing Quality with Speed
  • Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact

This isn't theory. It's the real-world playbook.

Join us for a hands-on, no-fluff session designed specifically for pool and hot tub businesses that want to grow smarter, not harder. In this high-impact presentation, Philipp Beckermann will reveal how top-performing companies in the pool and spa industry are leveraging artificial intelligence (AI) to streamline operations, supercharge marketing, and automate the repetitive tasks that eat up your team's time.

From real client campaigns to service automations and internal systems, you'll see behind the curtain of how IMP Digital is helping businesses win with AI right now. Expect proven tools, frameworks, and inspiration you can take home and use immediately.

Learning Objectives:

  • Discover Practical AI Tools: Learn which AI-powered platforms and automations are delivering real results for pool and hot tub builders, retailers, and service companies—and how to start using them today.
  • Automate Time-Consuming Tasks: See how everyday processes like quoting, appointment booking, lead follow-ups, and internal task management can be streamlined with smart automation.
  • Enhance Customer Experience with AI: Understand how AI-driven chatbots, forms, and CRM tools are transforming the way companies engage with prospects and support existing clients.
  • Generate High-Converting Content in Minutes: Get step-by-step examples of how to create blogs, ads, landing pages, and even video scripts using AI—without sacrificing your brand voice.
  • Build an AI-First Mindset for Growth: Walk away with a scalable framework to adopt AI across your business—from marketing to service—to increase efficiency, save money, and gain a competitive edge.

Who Should Attend: Owners, marketers, service managers, and sales leaders in the pool, spa, and outdoor living industry who are ready to unlock the next level of growth through practical AI adoption.

You'll leave with:

  • AI tools you can use tomorrow
  • Real scripts and workflows from working businesses
  • A clear vision of how to scale your business with less stress and more automation

Bring your questions, curiosity, and an open mind—this is the future of the pool and hot tub business, and it starts now.

Presenter: Philipp Beckermann, Founder of IMP Digital

Details coming soon!

 

Meet Our Speakers

Steve Barnes
Steve Barnes

 

Reggie Baudoin
Reggie Baudoin, Master CBP

 

Kirk Bianchi
Kirk Bianchi

 

Paul John Boulifard
Paul John Boulifard

 

Brian Van Bower
Brian Van Bower

 

Terry Brannon, P.E.
Terry Brannon, P.E.

 

Tracy Bruno
Tracy Bruno, Master CBP

 

Scott Hackworth
Scott Hackworth

 

Feras Irikat
Feras Irikat

 

Andy Kaner
Andy Kaner, MLA, Master CBP

 

John Kenyon
John Kenyon, Master CBP

 

Joseph Laurino
Joseph Laurino, Ph.D.

 

Mario Moscato
Maria Moscato

 

Skip Phillips
Skip Phillips, Master CBP

 

Kevin Post
Kevin Post

 

Jimi Smith
Jimi Smith

 

Who We Are

Our GENESIS® instructors have been hand-selected based upon their subject matter expertise. And they bring uncompromising commitment across a range of industry services. Our experienced and innovative teachers are passionate about what they do, and want to share that passion and experience with you. Meet the full GENESIS® team here.

Thank You to Our MasterMind Summit Sponsors:

Platinum

Basecrete

Fluidra

Hayward

Heritage Pool Supply Group

Pentair

 

Gold

Counsilman Hunsaker

The Pool & Spa Show

 

Silver

AquaStar

 

Roundtable

Periodic Products

 

Welcome Reception / Opening Party

Mosaicist

 

Media

AQUA Magazine

 

Interested in becoming a MasterMind Summit sponsor? Click here to learn about available sponsorship opportunities or contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083, ext. 157.

 

Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lyon Financial
  • Pentair
  • RB Retail & Service Solutions
  • Solenis
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