September 23-25, 2025 | Fort Lauderdale, FL
Your Competitive Edge Starts Here
Get ready for an exclusive, energizing event designed for leaders and innovators in the pool, spa, and hot tub industry. Join the GENESIS® faculty and top professionals nationwide for strategic insights, collaborative sessions, and powerful connections.
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Why Attend?
- Tackle Big Challenges: Labor, supply chains, consumer expectations—we’re breaking them down and building solutions.
- Learn From the Best: Hear directly from GENESIS® faculty and other trailblazing thought leaders.
- Collaborate & Connect: Engage in roundtables, share real talk with peers, and grow your network.
- Leave Inspired: Walk away with fresh ideas, actionable tools, and the momentum to lead boldly.
Schedule at a Glance
Optional Pre-Conference Courses | Sept 22–23
- D180: Drawing for Professionals
- D265: Master Designer Methods
- D271: Architectural Styles
Main Event | Sept 23–25
- Fireside chats, expert-led roundtables, and trend-driven keynotes
- AI & automation insights, leadership tips, project showcases
- Evening networking and a guided tour of the International Swimming Hall of Fame
View the full schedule below.
Pricing
- Expert CBP / Master CBP: $499
- CBP / Advanced CBP: $799
- PHTA Member: $999
- Non-member: $1,299
Where It's All Happening
Fort Lauderdale Marriott Harbor Beach Resort & Spa
3030 Holiday Drive
Fort Lauderdale, FL 33316
(800) 222-6543
Special rate for MasterMind attendees: $239/night + $20 resort fee and taxes
Book by August 29 to receive the MasterMind rate
Book Your Room Here
Who Should Attend?
Owners, executives, and senior managers across build, design, and service sectors. If you’re driving your business forward—this event is for you.
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Spots are limited and sell out quickly.
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Full Conference Schedule
Pre-Conference Courses: September 22-23
Come to town early to take advantage of in-person education with our esteemed GENESIS® faculty, and get one step closer to earning your Expert CBP or Master CBP. Please note: Pre-conference courses are optional. Additional fees required.
PHTA Member: $1,690 / Non-member: $2,190
Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.
In our business, drawing is a tool that you must have in order to effectively communicate with your clients. In this course, we'll teach you fundamental sketching, drawing, and drafting skills, along with how to read and layout plans. No previous drawing experience needed.
This is a required course to become a Certified Expert Pool Builder & Design Professional.
Learning Objectives:
- Learn the basic types of drawings: elevation, section, and plan
- Demonstrate how to draw, not for beauty, but as a communication tools
- Examine the common terms, symbols, and methods used by professional designers and architects
Instructor: Andy Kaner, MLA
PHTA Member: $1,690 / Non-member: $2,190
Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.
Foresight is an essential component of good design. In this course, you will retrain how you think of water vessel design by changing the sequence of designing outdoor improvements first, and integrating the pool last. This course will challenge your design approach with a landscape-based process that considers the functionality of the entire space first. The course lecture and projects will focus on sightlines, living spaces, traffic flow, special considerations, and more, and will help you create beautiful designs with high functionality.
This is a required course to become a Certified Master Pool Builder & Design Professional.
Learning Objectives:
- Analyze art examples; review principal areas of composition.
- Identify categories of outdoor spaces.
- Define site elements that occupy and enhance the function and esthetic of the space.
- Review case studies on the use of outdoor space.
Instructor: Kirk Bianchi
PHTA Member: $1,690 / Non-member: $2,190
Register
PLEASE NOTE: Registration for this course is completed through the main MasterMind Summit registration. If you are ONLY attending this course and not staying for the Summit, select the 'Pre-Conference Course Registration Only' option when completing your registration. You will be asked to select your pre-conference course on the Event Sessions page of MasterMind registration.
Understanding the architecture of both built structures and the surrounding landscape will enable watershape designers to coordinate details and relate the water elements back to the surrounding environment in an appropriate way. It is easy to find examples of pools that clearly do not reflect the style of the home. They are usually the result of a production-type builder that is only comfortable replicating the same pool they have built many times. However, when the pool is well-designed to match the home’s architecture, the effect can be breathtaking and add real value to the property. This process can only begin after a basic understanding of architectural styles - the palette from which we draw from. These pools not only reflect the home but also the surrounding landscape.
This is a required course to become a Certified Expert Pool Builder & Design Professional.
Learning Objectives:
- Review design styles through the 20th Century. Includes Arts and Crafts, Prairie Style, California Bungalow, Bauhaus, Art Deco, Zig-Zag modernism, New England salt boxes, Ranch style, Mid-Century Modern, Brutalism, Post-Modernism, and others in the US and overseas
- Discuss the significance of changes in style and review key examples of these styles
- Describe the key principles of various styles and how to coordinate watershape design with architecture
Instructor: Paul John Boulifard, Architect + LEED AP
Conference: September 23-25
*Schedule subject to change.
Tuesday, September 23
- 3:00pm - 5:00pm: Registration/Check-in
Enjoy the hotel situated on the beautiful Fort Lauderdale beaches and all that Fort Lauderdale has to offer, including fishing, a trip to the Everglades, shopping on Las Olas Boulevard, and so much more!
Wednesday, September 24
Join Ricard Madurell as he presents Pool Horizons, an ambitious international initiative reshaping the role of swimming pools in modern society. This session will explore how pools are evolving into multifaceted community assets—supporting health, environmental sustainability, technological innovation, and social inclusion. Following the keynote, a panel of global experts will showcase forward-thinking projects and discuss actionable strategies that position swimming pools as essential components of urban life and wellbeing.
Learning Objectives:
- Understand the global vision behind the Pool Horizons initiative and its implications for the future design and function of swimming pools.
- Identify innovative approaches and best practices in using pools to promote public health, environmental stewardship, and community engagement.
- Apply insights from international case studies and panel discussions to inform strategic planning, policy development, and facility management in aquatic environments.
Presenter: Ricard Madurell, Director, Pool Horizons
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
Lead: Jimi Smith, Jimi Smith Photography
- Integrating Wellness Features into Pool and Hot Tub Designs
Lead: Maria Moscato, GENESIS® International Design & Wellness Faculty Advisor
- Incorporating Smart Technology in Pool Design
Lead: Paul John Boulifard, GENESIS® Design Faculty Chair
- Creating Visual Impact with Color
Lead: Feras Irikat, GENESIS® Design Faculty Advisor
- Maximizing Profitability through Efficient Operations
Lead: Brian Van Bower, GENESIS® Co-Founder
- Designing Pools for Different Climates and Regions: Challenges and Solutions
Lead: John Kenyon, Master CBP
- Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
Lead: Skip Phillips, Master CBP, GENESIS® Co-Founder, and Terry Brannon, P.E., GENESIS® Engineering Faculty Chair
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Preventative Maintenance by Design: Best Practices and New Technologies
Lead: Dr. Joe Laurino, Periodic Products
- The Future of Smart Pools: Integrating IoT and AI in Pool Services
Lead: Kevin Post, Counsilman-Hunsaker
- Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
Lead: Dan Lenz, PHTA Midwest Chapter
- Priming the Pump: Training and Onboarding for Pool Pros
Lead: Alicia Stephens, BioLab
- Navigating Compliance: Staying Up to Date with Pool Safety Regulations
Lead: Steve Barnes, AquaStar
- Pool Service Customer Expectations: Balancing Quality with Speed
- Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact
Running a pool and spa business takes more than just hard work—it takes clear direction, strong teams, and the ability to adjust when things change. This workshop is about how leaders can guide growth every day through the choices they make and how they run their business.
Purposeful Growth is a simple system that helps you lead with focus. It doesn't mean doing more, but it does mean doing the right things better. You'll learn how to keep your business moving forward by making sure your people, your processes, and your goals are all working together.
We'll walk through four key parts of the system:
- Know Where You're Going - Be clear about your goals and why they matter
- Make Work Matter - Connect daily work to what your business stands for
- Stay Flexible - Learn how to adjust your plans when things don't go as expected
- Keep Moving Forward - Keep your team focused and working together over time
What You'll Walk Away With:
- A better way to lead and grow your business every day
- Tools to help your team work smarter and stay aligned
- Ideas for how to improve without needing big changes
- A system that helps you hire, train, and reward people in ways that support growth
Whether you oversee retail, service, sales, or installs, this session will help you lead with purpose, align your team, and build a business positioned for the future.
Presenter: Neil Tarallo, Cornell University
One 45-minute project profile with 15 minutes of Q&A. Featuring Tracy Bruno, Master CBP, on elevated outdoor living.
One 45-minute project profile with 15 minutes of Q&A. Featuring Steve Barnes, AquaStar, on equipment pad renovation.
Enjoy an evening on the Oceanview Terrace. Special performance by THE FIT, featuring GENESIS® Instructor Andy Kaner on drums.
Thursday, September 25
This session will focus on economic conditions impacting the bottom line of your business. Led by Scott Hackworth, President of a leading research firm, this session will include timely insight from the industry’s leading companies representing the pool construction, retail sales, and service and hot tub sectors. Our esteemed panelists will share real time data on the performance of their industry sector in various markets across the country and share valuable insight on how they are dealing with business challenges as well as discuss sales performance, employees and workforce issues, profits and rising costs. Hackworth will present the latest information from PHTA’s Business Operations and Quarterly Pulse research studies combined with the latest economic data and show the audience how data-based decisions can help companies make more accurate and measured decisions to optimize your own performance.
Speaker and Moderator: Scott Hackworth, CPA, President at Industry Insights
One 45-minute project profile with 15 minutes of Q&A. Featuring Reggie Baudoin, Master CBP.
One 45-minute project profile with 15 minutes of Q&A. Featuring a case study from Counsilman-Hunsaker on their International Swimming Hall of Fame High Dive Remodel.
Your crew is more than labor—they're a powerful asset in building trust and uncovering new business opportunities. This session will help leaders in the field and office see their teams through a new lens—not just as workers, but as ambassadors of the brand.
We'll explore how everyday jobsite behaviors—punctuality, respect, cleanliness—are not "soft skills," but critical trust-builders that impact customer retention and referrals. Then we'll shift to opportunity: how crews can quietly amplify your reputation and generate new leads simply through how they show up and interact with the public.
This session isn't about turning installers into salespeople. It's about giving leaders a practical framework and tools to activate what's already there. Participants will leave with a foundational "Crew Engagement Toolkit" they can start using right away.
Learning Objectives:
- Identify the specific behaviors that build customer trust and how to reinforce them across teams.
- Recognize moments on the job site that can influence future business and how to prepare crews to respond.
- Implement a practical toolkit to support crew development, engagement, and brand ambassadorship.
Presenter: Neil Tarallo, Cornell University
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
Lead: Jimi Smith, Jimi Smith Photography
- Integrating Wellness Features into Pool and Hot Tub Designs
Lead: Maria Moscato, GENESIS® International Design & Wellness Faculty Advisor
- Incorporating Smart Technology in Pool Design
Lead: Paul John Boulifard, GENESIS® Design Faculty Chair
- Creating Visual Impact with Color
Lead: Feras Irikat, GENESIS® Design Faculty Advisor
- Maximizing Profitability through Efficient Operations
Lead: Brian Van Bower, GENESIS® Co-Founder
- Designing Pools for Different Climates and Regions: Challenges and Solutions
Lead: John Kenyon, Master CBP
- Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
Lead: Skip Phillips, Master CBP, GENESIS® Co-Founder, and Terry Brannon, P.E., GENESIS® Engineering Faculty Chair
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Preventative Maintenance by Design: Best Practices and New Technologies
Lead: Dr. Joe Laurino, Periodic Products
- The Future of Smart Pools: Integrating IoT and AI in Pool Services
Lead: Kevin Post, Counsilman-Hunsaker
- Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
Lead: Dan Lenz, PHTA Midwest Chapter
- Priming the Pump: Training and Onboarding for Pool Pros
Lead: Alicia Stephens, BioLab
- Navigating Compliance: Staying Up to Date with Pool Safety Regulations
Lead: Steve Barnes, AquaStar
- Pool Service Customer Expectations: Balancing Quality with Speed
- Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact
This isn't theory. It's the real-world playbook.
Join us for a hands-on, no-fluff session designed specifically for pool and hot tub businesses that want to grow smarter, not harder. In this high-impact presentation, Philipp Beckermann will reveal how top-performing companies in the pool and spa industry are leveraging artificial intelligence (AI) to streamline operations, supercharge marketing, and automate the repetitive tasks that eat up your team's time.
From real client campaigns to service automations and internal systems, you'll see behind the curtain of how IMP Digital is helping businesses win with AI right now. Expect proven tools, frameworks, and inspiration you can take home and use immediately.
Learning Objectives:
- Discover Practical AI Tools: Learn which AI-powered platforms and automations are delivering real results for pool and hot tub builders, retailers, and service companies—and how to start using them today.
- Automate Time-Consuming Tasks: See how everyday processes like quoting, appointment booking, lead follow-ups, and internal task management can be streamlined with smart automation.
- Enhance Customer Experience with AI: Understand how AI-driven chatbots, forms, and CRM tools are transforming the way companies engage with prospects and support existing clients.
- Generate High-Converting Content in Minutes: Get step-by-step examples of how to create blogs, ads, landing pages, and even video scripts using AI—without sacrificing your brand voice.
- Build an AI-First Mindset for Growth: Walk away with a scalable framework to adopt AI across your business—from marketing to service—to increase efficiency, save money, and gain a competitive edge.
Who Should Attend: Owners, marketers, service managers, and sales leaders in the pool, spa, and outdoor living industry who are ready to unlock the next level of growth through practical AI adoption.
You'll leave with:
- AI tools you can use tomorrow
- Real scripts and workflows from working businesses
- A clear vision of how to scale your business with less stress and more automation
Bring your questions, curiosity, and an open mind—this is the future of the pool and hot tub business, and it starts now.
Presenter: Philipp Beckermann, Founder of IMP Digital
Meet Our Speakers

Steve Barnes
Steve Barnes is the Director of Science and Compliance at AquaStar Pool Products, Inc., with over four decades of experience in the pool industry. He has been an integral part of PHTA for many years, contributing to the development of industry standards and serving as a key figure in pool safety initiatives. As the Chair of the ANSI/APSP/ICC-16 (VGBA-2017) Standard Writing Committee, Steve has played a pivotal role in shaping national pool safety regulations, particularly in the area of suction entrapment prevention and high-efficiency swimming pool hydraulics systems.
Steve is also the Chair of the PHTA Standards Process Committee and has served as Vice Chair of the ICC ISPSC Code Development Committee, where he continues to help shape and refine building codes for aquatic venues. His leadership extends to various other PHTA committees, and he frequently presents at industry events to promote safety, efficiency, and compliance.
Steve's passion for pool safety and education helps AquaStar spread the word about initiatives like Step Into Swim, which helps fund water safety education and swim lessons for underserved communities. Through his advocacy and expertise, Steve empowers pool professionals to adopt best practices for safer and more efficient pools, positively impacting the industry at large.

Reggie Baudoin, Master CBP
Reggie Baudoin of Bask Pools + Outdoors LLC hails from Lafayette and graduated from Northside High School. He is a Licensed Swimming Pool Contractor and has worked in the swimming pool industry since 2002, building and servicing pools. Reggie is married to Jenny and has three children: Gracie, Aiken, and Sullivan. Reggie is active in his curch and enjoys spending time with his family.

Kirk Bianchi
Kirk Bianchi completely redefines what it means to design Outdoor Living Spaces.
His lifelong appreciation for classical art, architecture, and photography has given him a unique vision of how to integrate the three disciplines - landscape, pool and exterior architecture - for the ultimate fusion of total outdoor lifestyle design.
Bianchi was inspired by a trip he took to Japan in his youth. He was struck by how the Japanese architecture and landscape design blurred indoor/outdoor spaces in a simple, yet elegant way. During ASU architecture school in 1991, he began working in the pool industry, then in 1999 founded his own company, WaterScapes by Bianchi Design, as a conceptual design firm that “expresses the outdoors as a living art form.”
Many endorsements have been ascribed to Bianchi for his work. Early in his career, Phoenix Home & Garden designated him as a “Master of the Southwest,” and has featured his projects regularly over the last two decades. Phoenix Magazine awarded Bianchi as “Coolest Pool Designer,” while receiving “Design Icon” status from Sources for Design Magazine as well as “Trend Setter” by AZ Magazine. Bianchi has also received editorial recognition from AZ Food and Life, WaterShapes and Aqua Magazine, and is prominently featured in the Inspired Outdoor Living coffee table book (June 2023), as well as having received the Pinnacle Award Luxury Pools and a dozen Best of Houzz Design and Service designations.
Bianchi enjoys sharing his design approach as an instructor for GENESIS, the pool industry’s most comprehensive and complete curriculum. His Master Designer Methods course is a prerequisite for those looking to achieve their Certified Master Pool Builder & Design Professional designation, the highest level of third-party certification offered in the industry.
For those who love creating beautiful environs, Bianchi’s enthusiasm for the craft and passion for collaboration is truly engaging, helping others elevate their exterior designs to an Art Form.

Paul John Boulifard
Paul John Boulifard is the GENESIS® Architecture Faculty Advisor. He is a designer and architect with a wide range of professional and academic experiences. Paul John has worked on large-scale projects ranging from skyscrapers, healthcare facilities, and performing arts centers while at Pelli Clarke Pelli Architects in New Haven, Connecticut, to small-scale civic buildings at Cherry Huffman Architects in Raleigh, North Carolina. More recently, he has collaborated with Manuel Zeitlin Architects, Van Pond Architect, William C. Johnson Architect, David Kidd Architect, Root ARCH, and Centric Architecture in Nashville, Tennessee. In conjunction with these professional activities, he has taught at the university level on an adjunct basis at such notable institutions as Wesleyan University and Connecticut College, and locally at Watkins College of Art. Paul John holds a Bachelor of Environmental Design in Architecture from the North Carolina State University College of Design and a Master of Architecture from the Yale University School of Architecture. He also has studied in France and Spain.

Brian Van Bower
Brian Van Bower is the co-founder of GENESIS®. He has nearly 50 years of professional experience in the pool and spa industry and has long been one of the industry's most influential figures. He is CEO of Aquatic Consultants, Inc., an international consulting and design firm based in Miami with a satellite office in N. Redington Beach, Florida, specializing in upscale and unusual pool and watershape designs. He is also ambassador and co-founder of GENESIS through which his efforts have transformed the industry, and he has a long history of leadership across numerous industry organizations and programs. Additionally, he is president of BVB Consulting, LLC, which provides business consulting to consumers, business owners and industry manufacturers.
Bower has won well over 100 industry design awards. His work includes projects in Africa, Sri Lanka, Greece, Colombia, the Caribbean, Bermuda, Canada, and all across the U.S. He and his company's projects have been featured in numerous magazines and television shows, including coverage in Architectural Digest and on CNN and other local and national media outlets. He is a devoted food and wine enthusiast and pursuer of "the good life."

Terry Brannon, P.E.
Terry Brannon, P.E., is the GENESIS® Engineering Faculty Chair. He began his career in public works, beginning with the cities of Irving and Tyler in Texas before founding The Brannon Corporation. He continues to specialize in public works projects, but the firm has carved out an aquatic niche using their expertise in water conveyance and treatment and structural design. Brannon is registered in 23 states as a licensed professional engineer. Now in semi-retirement from the engineering consulting business—50 years total in engineering and 40 years in aquatics—Brannon keeps himself busy sharing his experiences by writing and training engineers and contractors in the design and construction of aquatic facilities from public fountains, to splash pads, water parks, competition venues, lakes and streams, and private pools. He continues as a consultant to various construction management companies, hotels and resorts, municipalities, and branches of the U.S. Department of Defense.

Tracy Bruno, Master CBP
Tracy Bruno holds a Bachelor of Science degree in Ornamental Horticulture and Environmental Design from Delaware Valley University located in Doylestown, Pennsylvania. Her 26 years of industry experience is extensive and ranges from private and public bidding to designing and building high end residential projects. Bruno Design Associates was launched in 2012 to offer her clients a high-level concierge experience that focused on quality and service. The multifaceted nature of outdoor living has expanded over the past 15-20 years, which Bruno Design Associates has embraced through innovative design concepts, state of the art technology, and exceptional customer experience. Swimming pools are a major component for many projects and each one is unique in form and function to meet the needs of our clients. Meticulous planning and thought goes into every detail of design including shape, size, color, texture, and overall useability. To ensure the successful implementation of our design and the client’s vision we provide digital 3D modeling, section drawings, construction details, schematic layouts, material schedules and notes. I enjoy showing homeowners the full potential of their properties and offering creative solutions to meet their expectations as we develop personalized outdoor living spaces for their families to enjoy.

Scott Hackworth
Scott Hackworth is the President of Industry Insights – a 20-person research firm based in Columbus, Ohio. His research aims to understand the performance and nuances of various industries, with his work featured in publications such as National Geographic, The Wall Street Journal, and The Economist. He and his firm have studied the performance of PEOs for more than 15 years.
Scott holds a Master of Science in Predictive Analytics degree from Northwestern University, an M.B.A. from Capital University, and a B.A. in Corporate Finance from Mount Vernon Nazarene University.

Feras Irikat
Feras Irikat is the GENESIS® Design Faculty Advisor. He is the Director of Design & Marketing for Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone, metal, wood, and ceramic tiles. An expert and innovative tile designer across all mediums, Feras holds a bachelor’s degree in interior design and a master’s degree in family and consumer sciences from San Francisco State University (SFSU), where he also did advanced graduate work and research in color theory and color psychology. He has taught color theory, applications, and psychology at SFSU, University of California Santa Cruz, West Valley College, and design seminars around the world. Feras is frequently quoted in publications such as Homes & Gardens, Real Simple, and others, and has collaborated with designers Jonathan Adler and Tommy Bahama.

Andy Kaner, MLA, Master CBP
Andy Kaner is President at Aquatic Consultants, Inc. Andy earned a Master of Landscape Architecture from Florida International University, where he focused on program study in site design, regional design, and urban design. He created several projects concentrating on ecology, landscape theory, history, and technique and completed his coursework with a thesis and design proposal for the re-development of the Homestead Air Reserve Base in Homestead, Florida. At Aquatic Consultants, Inc., Andy assists homeowners, landscape architects, architects, developers, builders, property owners, managers, and contractors worldwide in realizing their visions of creating unique environments centered on water. Projects include water walls, swimming pools, fountains, spas, cascades, therapy pools, ponds, and waterfalls.

John Kenyon, Master CBP
John Kenyon is the Sales Manager and Senior Design Consultant at Gib-San Pool & Landscape Creations. John is a Master CBP with a Designer dedication, who takes practical subjects like concrete strength, hydraulics, and construction techniques and marries them with the beauty of water and surrounding landscaping. John has recently joined the university faculty of his alma mater, where he enjoys teaching both a holistic and practical approach. Whether your pool is indoor or outdoor, a postage stamp backyard, or a football field, his design experience brings a wealth of ideas to transform spaces and make dreams become reality.

Joseph Laurino, Ph.D.
Joseph Laurino is the President and founder of Periodic Products Inc., and is the inventor of the Company’s proprietary polymer technology. Dr. Laurino has extensive biomedical research experience with several Fortune 100 companies, and has orchestrated the development, FDA approval, and production of eight medical device products generating more than $300 million in revenues.
Prior to founding Periodic Products, Dr. Laurino was a professor of chemistry at the University of Tampa; director of operations and corporate officer for Spectral Diagnostics Inc. (Toronto/Virginia), a manufacturer of point-of-care cardiac diagnostic test products; senior vice president of research & development for ABS, a pharmaceuticals and medical devices company; clinical laboratory director and assistant professor at Brown University’s Memorial Hospital of Rhode Island; and a senior scientist at Technicon Instruments (now Bayer Diagnostics) and Roche Diagnostics.
Dr. Laurino received a Ph.D. in organic chemistry from the University of Virginia, an MBA from the University of Tampa, and a bachelor’s degree in chemistry from Georgetown University. He has been awarded both National Institutes of Health and Juvenile Diabetes Foundation Fellowships, and has authored or co-authored over 65 papers, books and abstracts. In his current role, Dr. Laurino governs the Company’s scientific research and technology development, and has significantly expanded the Company’s patent portfolio, product applications, and international market reach. Dr. Laurino also serves as Chairman of the Company’s Board of Directors.

Maria Moscato
Maria Moscato is a lecturer, fine artist, and designer based in Bologna, Italy, with a background in sustainable design and architecture. Maria has been teaching a wide range of subjects, from ceramics to microeconomics, for 20 years.
She first became involved in the pool and spa industry through her husband, who publishes Piscine Oggi, the premier pool industry publication in Italy that focuses on both residential and commercial pool design, maintenance, and technology. Maria served as a translator and editor for Piscine Oggi for over 14 years.
Maria is a certified building technician in Italy with experience in 3D modeling, AutoCAD, and Revit. She joined the GENESIS® faculty in April 2024 as the International Design & Wellness Faculty Advisor and develops design curriculum focused on the successful trends she has seen around Europe.

Skip Phillips, Master CBP
Skip Phillips, Master CBP, is the co-founder of GENESIS®. Skip, former owner of Questar Pools and the firm's current principal designer, is one of the world's most renowned designers and builders of custom swimming pools, spas and other forms of aquatic architecture. In 1993, the Robb Report declared Phillips "the world's most influential swimming pool designer" and since then he has received extensive coverage in trade magazines and on TV, including multiple HGTV appearances, newspapers and prestigious national publications including Better Homes & Gardens, New York Times and Wall Street Journal. He is co-founder of GENESIS and is a charter member of the Society of Watershape Designers. He is widely credited for transforming and uplifting the pool and spa industry. Phillips' body of work includes some of the most beautiful and technically advanced watershapes of the modern era.

Kevin Post
In the role of Chairman and CEO, Kevin Post leads Counsilman-Hunsaker's executive team and leadership. With over 20 years of experience in the aquatic industry, Kevin has served a variety of client types including public and private clubs and waterparks, municipalities, universities, YMCAs, and school districts. As CEO, Kevin aims to strengthen Counsilman-Hunsaker's position as the industry leader, speaking at national conferences and major universities, and educating the industry on sustainable business practices for pools, new technologies for aquatic facilities, and the science behind risk management.
Kevin Post has been recognized in Aquatics International’s 2019 Power Issue for his efforts in making pools safer and more sustainable and again in 2021 for leading Counsilman-Hunsaker’s COVID-19 response efforts. Kevin is a contributing author to WWA’s annual development guide and The Complete Swimming Pool Guide. Kevin also serves on the Board of Directors for the Pool & Hot Tub Alliance (PHTA) and the Council for the Model Aquatic Health Code (CMAHC). He also serves as Vice-Chair for the PHTA-11 and PHTA-16 standards writing committees and as the board liaison for the PHTA Commercial Council and the CPO Advisory Committee.

Jimi Smith
Jimi Smith is a Virgin Islands based photographer specializing in Architecture, Interiors, Commercial Spaces, Landscapes and Luxury Pools.
A native of Athens GA, Jimi studied early on with degrees in Engineering, Physics, Fine Art Photography, and Music. Continuing his love of education he attended the Commercial Diving Academy in Jacksonville Fl, and upon graduation Jimi took on a job with Miami Diver as an underwater ship maintenance specialist.
It was working globally with Miami Diver that Jimi frequently visited the Virgin Islands. Eventually, falling in love with the Caribbean, he decided to make St Thomas his permanent home. For over 10 years now, he has helped run a scuba diving shop on the island when he is not traveling for photography assignments.
Jimi uses both natural and artificial light when creating his images. Every image is created with great detail and attention to light. Jimi strives to make the best images possible, and no job is too large or too small.
When Jimi’s not photographing for work, you can usually find him shooting his personal landscape images at sunrise or sunset with his dog Tilt.
Who We Are
Our GENESIS® instructors have been hand-selected based upon their subject matter expertise. And they bring uncompromising commitment across a range of industry services. Our experienced and innovative teachers are passionate about what they do, and want to share that passion and experience with you. Meet the full GENESIS® team here.
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