resource center

Business Operations Survey


The PHTA Business Operations Survey is an annual benchmarking tool for the pool and hot tub industry that opens the door to new business insight that will take your business to the next level. When you submit your company data confidentially, you will receive a personalized report that will provide you with a valuable benchmark comparison between your company and the overall industry, at no cost to you. 

The 2024 Business Operations Survey has now closed. Participants, your reports will be available soon!


    • Identify important trends about pool and hot tub business operations.
    • Compare your sales data, staffing levels and costs, and business performance CONFIDENTIALLY against industry companies.
    • Receive a PERSONALIZED report with aggregated survey data, individual company performance, access to SEARCHABLE online results, and an interactive report card with your company’s “grade” for the most relevant metrics.
    • Do all of this confidentially and worry-free, as data is securely hosted in the benchmarking portal of our survey partner, Industry Insights, and no one at PHTA will ever have access to your individually-identified survey data.


    Data-based decision-making helps your company make more accurate, measured decisions. Generate real-time insights and predictions to optimize your performance. Know and understand industry trends that help you make confident, informed decisions for sustainable growth for your company. Graphs and detailed tables will help you easily understand the data.


    How does your company measure up? With your confidential personalized company performance report, you will receive individually customized information including your own survey results alongside the most appropriate industry comparatives.


    With the data available through the survey, you can compare your company’s results versus a specific sales volume and geographic region via the searchable results tool, and generate a customized data report. Results can be exported to Excel!

    Participation in the survey is FREE. You do not need to be a member of PHTA to participate or receive your benchmarking report or interactive report card.

    Questions? Contact Seth Ewing, PHTA Senior Director of Member Programs and Services.


    As a thank you for completing the survey, you will receive up to $500 to use towards select PHTA and GENESIS® educational classes. The credit is valid for 1 member of your company and must be redeemed by June 1, 2024. The credit is non-transferable outside of your company.

    The credit is only valid for the following on-demand or virtual classes. Please note, any live virtual classes may be subject to change, and you must register during registration period. Virtual classes may sell out. For classes under $500, any unspent portion of the credit is forfeited.

    • Certified Maintenance Specialist (CMS) Certification Course - On-Demand
    • Certified Service Technician (CST) Certification Course - On-Demand
    • C201: GENESIS® Construction School: Concrete Pools - On-Demand
    • C201: GENESIS® Construction School: Concrete Pools - Virtual
      April 8-11
    • E211: Fluid Hydraulics for Pools and Spas - Virtual
      April 15-18
    • D280: History of Pools and Water Features - Virtual
      April 22, 24, 29, May 1
    • D271: Architectural Styles - Virtual
      April 23, 25, 30, May 2
    • D265: Master Designer Methods: Crafting the Outdoor Space as a Living Art Form - Virtual
      May 7, 9, 14, 16
    • D231: Color Theory & Its Application - Virtual
      May 8, 9, 13, 15
    • E245: Standards, Codes, and Ordinances; A Builder's Guide to Proper Implementation - Virtual
      June 3, 5
    • C410: Advanced Pool Construction - Virtual
      June 4, 6

    If you have any questions about the courses above or how to use your education credit, please contact GENESIS® Concierge Lisa Ryckeley.

    2023 SURVEY

    The 2023 Business Operations Survey results were released in September 2023.


    Pool & Hot Tub Alliance Strategic Partners:

    • Biolab
    • Fluidra
    • Hayward
    • Heritage Pool Supply Group
    • Lou
    • Lyon Financial
    • Pentair
    • WatkinsWellness
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