resource center

Business Operations Survey

DRIVE YOUR BUSINESS DECISIONS WITH DATA.

The PHTA Business Operations Survey is an annual benchmarking tool for the pool and hot tub industry that opens the door to new business insight that will take your business to the next level. When you submit your company data confidentially, you will receive a personalized report that will provide you with a valuable benchmark comparison between your company and the overall industry, at no cost to you.

We are now collecting responses for the 2025 Business Operations Survey! Deadline Extended: April 22

TAKE THE SURVEY

 

Areas to compare your company's performance against the industry:

  1. Company Headcount
    1. Full-Time
    2. Part-Time
    3. Sales per Employee
  2. Company Sales Volume (2023)
  3. Sales Growth Trends (% per year since 2020)
  4. 2022 Sales by Type (as a % of total revenue)
    1. Service/Repair & Weekly Maintenance
    2. New Pools
    3. Remodels
    4. Retail
    5. Portable Hot Tubs & Swim Spas
    6. All Other
  5. New Pools and Pools/Spas
    1. Units sold in 2023
    2. Revenue per unit sold (2023)
    3. % of units sold in 2023 that were not completed during year
    4. Backlog on 12/31/23 compared with 12/31/22
    5. How were new pools and pools/spa projects funded in 2023?
  6. Remodels
    1. Jobs sold in 2023
    2. Revenue per job sold in 2023
  7. Portable Hot Tubs
    1. Units sold in 2023
    2. Revenue per unit sold in 2023
  8. Service Calls
    1. Number of calls in 2023
    2. Revenue per service call in 2023
    3. % of service calls with a call-back
  9. Maintenance/Service Agreements
  10. Retail transactions (rings)
    1. Number of transactions in 2023
    2. Retail revenue per square foot of retail space
    3. Percentage of company's retail sales in 2023 made through e-commerce
  11. How did economic factors affect your business in 2023?
  12. What adjustments, if any, did you notice in customer purchases in 2023?
  13. What percentage of your customers delayed or canceled their new pool purchases in 2023?
  14. Why did customers delay or cancel their purchase? (% of reasons)

HOW THE SURVEY WORKS

  • Identify important trends about pool and hot tub business operations.
  • Compare your sales data, staffing levels and costs, and business performance CONFIDENTIALLY against industry companies.
  • Receive a PERSONALIZED report with aggregated survey data, individual company performance, access to SEARCHABLE online results, and an interactive report card with your company’s “grade” for the most relevant metrics.
  • Do all of this confidentially and worry-free, as data is securely hosted in the benchmarking portal of our survey partner, Industry Insights, and no one at PHTA will ever have access to your individually-identified survey data.

MAKE INFORMED DECISIONS

Data-based decision-making helps your company make more accurate, measured decisions. Generate real-time insights and predictions to optimize your performance. Know and understand industry trends that help you make confident, informed decisions for sustainable growth for your company. Graphs and detailed tables will help you easily understand the data.

START MEASURING YOUR EFFORTS

How does your company measure up? With your confidential personalized company performance report, you will receive individually customized information including your own survey results alongside the most appropriate industry comparatives.

TRACK YOUR PERFORMANCE

With the data available through the survey, you can compare your company’s results versus a specific sales volume and geographic region via the searchable results tool, and generate a customized data report. Results can be exported to Excel!

Participation in the survey is FREE. You do not need to be a member of PHTA to participate or receive your benchmarking report or interactive report card.

Questions? Contact Seth Ewing, PHTA Senior Director of Member Programs and Services.

THANK YOU

As a thank you for completing the survey, you will receive up to $500 to use towards select PHTA and GENESIS® educational classes. The credit is valid for 1 member of your company and must be redeemed by December 1, 2025. The credit is non-transferable outside of your company.

The credit is only valid for the following on-demand or virtual classes. Please note, any live virtual classes may be subject to change, and you must register during registration period. Virtual classes may sell out. For classes under $500, any unspent portion of the credit is forfeited.

*Restrictions Apply

If you have any questions about the courses above or how to use your education credit, please contact GENESIS® Concierge Lisa Ryckeley.

2024 SURVEY

The 2024 Business Operations Survey Report was released in August 2024.

Summary
Click here to download the 2024 Business Operations Survey Report Summary, which provides a visual overview of respondent profiles, sales growth trends, business performance, top business challenges, and more.

 

Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lyon Financial
  • Pentair
  • RB Retail & Service Solutions
  • Solenis
  • WatkinsWellness
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