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Industry Trends to Expect in 2021
February 9, 2021

Industry Trends to Expect in 2021

The pool, hot tub, and spa industry experienced unprecedented growth in 2020, and it appears the industry will continue to see similar growth throughout 2021. Now that we are one month into the new year, PHTA members are predicting what the top trends for the industry will be in 2021.


PHTA Now Accepting Submissions for Education Partner Program
February 9, 2021

PHTA Now Accepting Submissions for Education Partner Program

The Pool and Hot Tub Alliance (PHTA) is pleased to launch its new Education Partner Program.


GENESIS® Virtual Course Draws High Attendance
February 1, 2021

GENESIS® Virtual Course Draws High Attendance

This week, the Pool & Hot Tub Alliance (PHTA) is hosting the first GENESIS® virtual course of the year. C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools has a record number of students. 37 students will be participating in this week's course.


Save the Date for the First-Ever GENESIS® Symposium
January 26, 2021

Save the Date for the First-Ever GENESIS® Symposium

The Pool & Hot Tub Alliance (PHTA) is proud to host the GENESIS® Symposium, a new virtual conference for pool builders. The GENESIS® Symposium runs from March 16-18 and will include a combination of pre-recorded and live sessions.


GENESIS® Virtual  Courses Elevate Pool Building
January 26, 2021

GENESIS® Virtual Courses Elevate Pool Building

GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), has announced its lineup of virtual course offerings through May 2021.


PHTA Announces Its Newest Strategic Partner: Evosus
December 23, 2020

PHTA Announces Its Newest Strategic Partner: Evosus

The Pool & Hot Tub Alliance is excited to announce it has joined forces with Evosus through its Strategic Partnership Program. PHTA introduced this brand-new program to create special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.


PHTA Joins Forces with Fluidra Through Brand-New  Strategic Partnership Program
December 18, 2020

PHTA Joins Forces with Fluidra Through Brand-New Strategic Partnership Program

The Pool & Hot Tub Alliance is proud to announce its new strategic partner: Fluidra. PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association's initiatives, including education, advocacy and market outreach.


Rowdy Gaines Joins PHTA as Vice President of Partnerships & Development
December 16, 2020

Rowdy Gaines Joins PHTA as Vice President of Partnerships & Development

The Pool & Hot Tub Alliance is proud to announce that Rowdy Gaines will be the new Vice President of Partnerships & Development, starting in January 2021.


Michael Lasher Takes Over as Director of CPSA
December 1, 2020

Michael Lasher Takes Over as Director of CPSA

The Pool & Hot Tub Alliance is proud to announce that Michael Lasher, IOM, is joining PHTA as Director of the California Pool and Spa Association. His first day will be December 1, 2020.


PHTA's Online CPO Program Offers Safe Certification from the Comfort of Home
November 23, 2020

PHTA's Online CPO Program Offers Safe Certification from the Comfort of Home

The Pool & Hot Tub Alliance is proud to be leading education for pool operators by offering an online Certified Pool Operator program. This program, which launched earlier this year, allows pool professionals to safely receive certification from the comfort of their home or office.  


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Pool & Hot Tub Strategic Partners:

  • Fluidra
  • Lou