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GENESIS® Launches Concierge Program
February 15, 2022

GENESIS® Launches Concierge Program

As part of its commitment to elevating the professionalism of the pool industry, GENESIS® launched a concierge program to foster professional development among its students. Through this service, students will be guided in finding the education best suited for their career goals, while companies will be offered opportunities to build personalized curriculum for their teams through the Knowledge by Design program.


USA Swimming Foundation Awards $898,184 in 2022 Grant Funding for Swim Lesson Providers
February 10, 2022

USA Swimming Foundation Awards $898,184 in 2022 Grant Funding for Swim Lesson Providers

The USA Swimming Foundation today announced that it has awarded $898,184 to learn to swim programs across the country through its 2022 grant program – the largest ever dollar amount awarded through its grant program for swim lesson providers. A gift of $200,000 from Step Into Swim, an initiative of the Pool & Hot Tub Foundation (PHTF) committed to safer swim education and drowning prevention, along with an additional $80,000 approved by the USA Swimming Foundation Board of Directors, helped bring youth learn to swim grant awards to the largest amount in USA Swimming foundation history.


Master Pools Guild Commits $40,000 to Step Into Swim
January 31, 2022

Master Pools Guild Commits $40,000 to Step Into Swim

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Master Pools Guild committed $40,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.


PHTA Announces Newest Strategic Partner: Lyon Financial
January 27, 2022

PHTA Announces Newest Strategic Partner: Lyon Financial

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Lyon Financial. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.


Fluidra Commits $100,000 to Step Into Swim
January 26, 2022

Fluidra Commits $100,000 to Step Into Swim

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.


PHTA Sees Record Attendance at Southwest Pool & Spa Show
January 25, 2022

PHTA Sees Record Attendance at Southwest Pool & Spa Show

The Pool & Hot Tub Alliance (PHTA) is pleased to announce that its first event of 2022 was a success. PHTA and GENESIS® led educational sessions and hosted a booth at the Southwest Pool & Spa Show in San Antonio, TX, last week.


CPSA and PHTA Work Together to Combat Drought Restrictions in California
January 18, 2022

CPSA and PHTA Work Together to Combat Drought Restrictions in California

The California Pool & Spa Association (CPSA) and the Pool & Hot Tub Alliance (PHTA) have once again joined forces to launch their drought awareness campaign, entitled Let’s Pool Together. The campaign is aimed at educating the public and policymakers at state and local levels on the facts about water use in relation to swimming pools and spas, as well as the economic, social, and public health implications of the pool and spa industry in California.


PHTA Announces Newest Strategic Partner: Merchant Cost Consulting
January 5, 2022

PHTA Announces Newest Strategic Partner: Merchant Cost Consulting

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Merchant Cost Consulting. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.


PHTA Announces Newest Strategic Partner: Watkins Wellness
December 22, 2021

PHTA Announces Newest Strategic Partner: Watkins Wellness

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Watkins Wellness. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.


California Energy Commission Fully Adopts PHTA's Portable Spa Energy Efficiency Standard
December 14, 2021

California Energy Commission Fully Adopts PHTA's Portable Spa Energy Efficiency Standard

Over a decade ago, the California Energy Commission (CEC) established energy efficiency requirements that spawned the development of the 2014 edition of the ANSI/APSP/ICC-14 Standard for Portable Spa Energy Efficiency. While California adopted most of the APSP standard it did not adopt the full standard, which created confusion and compliance challenges.


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Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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