News

The Pool & Hot Tub Alliance (PHTA), the leading national trade association representing the $62 billion swimming pool, hot tub, and spa industry, today unveiled its updated strategic plan. The plan will guide the association for the next several years and is designed to provide clear direction and focus, enabling PHTA to prioritize resources and increase member satisfaction and engagement.

GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is pleased to announce that Paul John Boulifard has been promoted to Design Faculty Chair. Boulifard, who is an Architect and LEED AP, has been serving as the GENESIS® Architecture Faculty Advisor for the past year.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, has awarded the 2023 Dr. R. Neil Lowry Grant to Craven County Environmental Health in New Bern, NC. The winner was announced during the PHTA Awards of Excellence Ceremony on November 12, 2023, in Las Vegas, NV, as part of the International Pool | Spa | Patio Expo (PSP/Deck Expo).

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce Heritage Pool Supply Group as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, has awarded 2023 Greg Garrett Scholarship Awards to Kaitlyn Bierce, Pool Service Technician for the Neave Group, and Lee Comer, Owner and Operator of Carolina Pools and Backyards. The winners were announced during the PHTA Awards of Excellence Reception at the International Pool | Spa | Patio Expo (PSP/Deck Expo) on November 12, 2023, in Las Vegas, NV.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, an spa industry, is proud to announce the winners of its 2023 Awards, including Builder of the Year, Service Professional of the Year, Retailer of the Year, Young Professional of the Year, Volunteer of the Year, and Chapter of the Year.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce Franceen Gonzales as the winner of the first-ever PHTA Achievement Award. This award was presented during the PHTA Awards of Excellence Reception at the International Pool | Spa | Patio Expo (PSP/Deck Expo) on November 12, 2023, in Las Vegas, NV.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, released the second-ever Quarterly Pulse Report for the 3rd quarter of 2023. These quarterly reports share the sentiments of pool and spa executives about their company’s performance compared to previous quarters, with a look ahead at how they think their company will perform in the next quarter.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is celebrating National Apprenticeship Week November 13-19. The theme of this year’s National Apprenticeship Week is “Registered Apprenticeship: Superhighway to Good Jobs,” highlighting how apprenticeship programs are a proven training model for many industries. During this week, PHTA will be promoting its two Registered Apprenticeship Programs (RAPs) for people interested in careers as pool maintenance and service professionals and for pool builders.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Joseph Laurino, Ph.D., MBA, has been appointed to Chairman of the Board for 2024. Laurino is President and CEO of Periodic Products, Inc., a material science technology company based in Sarasota, FL.