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Save the Date for the First-Ever GENESIS® Symposium
January 26, 2021

Save the Date for the First-Ever GENESIS® Symposium

The Pool & Hot Tub Alliance (PHTA) is proud to host the GENESIS® Symposium, a new virtual conference for pool builders. The GENESIS® Symposium runs from March 16-18 and will include a combination of pre-recorded and live sessions.


GENESIS® Virtual  Courses Elevate Pool Building
January 26, 2021

GENESIS® Virtual Courses Elevate Pool Building

GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), has announced its lineup of virtual course offerings through May 2021.


PHTA Announces Its Newest Strategic Partner: Evosus
December 23, 2020

PHTA Announces Its Newest Strategic Partner: Evosus

The Pool & Hot Tub Alliance is excited to announce it has joined forces with Evosus through its Strategic Partnership Program. PHTA introduced this brand-new program to create special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.


PHTA Joins Forces with Fluidra Through Brand-New  Strategic Partnership Program
December 18, 2020

PHTA Joins Forces with Fluidra Through Brand-New Strategic Partnership Program

The Pool & Hot Tub Alliance is proud to announce its new strategic partner: Fluidra. PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association's initiatives, including education, advocacy and market outreach.


Rowdy Gaines Joins PHTA as Vice President of Partnerships & Development
December 16, 2020

Rowdy Gaines Joins PHTA as Vice President of Partnerships & Development

The Pool & Hot Tub Alliance is proud to announce that Rowdy Gaines will be the new Vice President of Partnerships & Development, starting in January 2021.


Michael Lasher Takes Over as Director of CPSA
December 1, 2020

Michael Lasher Takes Over as Director of CPSA

The Pool & Hot Tub Alliance is proud to announce that Michael Lasher, IOM, is joining PHTA as Director of the California Pool and Spa Association. His first day will be December 1, 2020.


PHTA's Online CPO Program Offers Safe Certification from the Comfort of Home
November 23, 2020

PHTA's Online CPO Program Offers Safe Certification from the Comfort of Home

The Pool & Hot Tub Alliance is proud to be leading education for pool operators by offering an online Certified Pool Operator program. This program, which launched earlier this year, allows pool professionals to safely receive certification from the comfort of their home or office.  


PHTA Announces 2020 Award Recipients
November 20, 2020

PHTA Announces 2020 Award Recipients

The Pool & Hot Tub Alliance is proud to announce the winners of its 2020 Awards, including the Certified Building Professional Lifetime Achievement Award, Certified Service Professional of the Year, Retailer of the Year and Young Professional of the Year.


PHTA Wraps Up 2020 Virtual Leadership Week with Optimism for 2021
November 20, 2020

PHTA Wraps Up 2020 Virtual Leadership Week with Optimism for 2021

The Pool & Hot Tub Alliance hosted a Virtual Leadership Week November 16-20 to recap all the work the association accomplished in 2020 and plan ahead for 2021. During this exciting five-day event, 13 councils and committees consisting of more than 150 volunteer leaders met to discuss important issues for the pool and hot tub industry.


PHTA Leads the Way in Delivering Education During Pandemic
November 19, 2020

PHTA Leads the Way in Delivering Education During Pandemic

The Pool & Hot Tub Alliance (PHTA) has been proactive over the last eight months on transitioning their top tier programs to a virtual format. PHTA is utilizing online learning best practices to develop high quality virtual education while also delivering the engagement and connection to colleagues that the industry is craving.


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Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Pentair

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