News

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Lyon Financial. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

The Pool & Hot Tub Alliance (PHTA) is pleased to announce that its first event of 2022 was a success. PHTA and GENESIS® led educational sessions and hosted a booth at the Southwest Pool & Spa Show in San Antonio, TX, last week.

The California Pool & Spa Association (CPSA) and the Pool & Hot Tub Alliance (PHTA) have once again joined forces to launch their drought awareness campaign, entitled Let’s Pool Together. The campaign is aimed at educating the public and policymakers at state and local levels on the facts about water use in relation to swimming pools and spas, as well as the economic, social, and public health implications of the pool and spa industry in California.

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Merchant Cost Consulting. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Watkins Wellness. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

Over a decade ago, the California Energy Commission (CEC) established energy efficiency requirements that spawned the development of the 2014 edition of the ANSI/APSP/ICC-14 Standard for Portable Spa Energy Efficiency. While California adopted most of the APSP standard it did not adopt the full standard, which created confusion and compliance challenges.

The Pool & Hot Tub Alliance announces the release of its diversity, equity, and inclusion statement, as adopted by PHTA’s Board of Directors unanimously during its meeting on November 15, 2021.

Olympic Gold Medalist Rowdy Gaines, along with swimming and pool industry leaders from the American Swimming Coaches Association (ASCA), the Pool & Hot Tub Foundation (PHTF), the International Swimming Hall of Fame (ISHOF), and Every Child A Swimmer, announced a partnership to help combat drowning and create more swimmers. The one-year agreement between these organizations marks a pivotal collaboration to further promote swimming education and share available resources providing free or reduced-cost swimming lessons in communities across the country. Other partners in this initiative are the Florida Swimming Pool Association (FSPA), National Drowning Prevention Alliance (NDPA), and the United States Swimming School Association (USSSA).

The Pool & Hot Tub Alliance is pleased to announce that Andy Levinson has been appointed to Chairman of the Board for 2022. Levinson has been a member of the Pool Corp executive team since October 2020. Prior to that, he was the president of Jet Line Products, a swimming pool equipment and supplies business.