Pool & Hot Tub Alliance Announces Strategic Partnership with POOLCORP

FOR IMMEDIATE RELEASE
May 29, 2025

Media Contact:
Amy Willer
Director, Content and Communications
703-838-0083, ext. 121 | awiller@phta.org

POOL & HOT TUB ALLIANCE ANNOUNCES STRATEGIC PARTNERSHIP WITH POOLCORP
POOLCORP is the world’s largest distributor of pool & outdoor living products

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce POOLCORP as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

With more than 6,000 employees and approximately 445 locations worldwide, POOLCORP is the world's largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. POOLCORP’s inventory includes a diverse range of products, from chemicals, equipment, and replacement parts to construction materials including tile, pool finish, irrigation equipment, and software solutions for pool professionals. POOLCORP serves roughly 125,000 wholesale customers around the world.

“For over four decades, POOLCORP has been committed to growing the pool industry through its partnerships and programs with leading manufacturers and vendors, as well as deliberate investments in distribution locations, inventory, technology, and national brands to benefit the independent pool pros, retailers, builders, and subcontractors,” says Kendall Large, POOLCORP’s Vice President of Marketing. “By aligning our unmatched distribution network with PHTA’s leadership in education, standards, and advocacy, we’re building a stronger future for the entire pool and spa industry.”

As part of the Strategic Partnership Program, PHTA will recognize POOLCORP’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about POOLCORP’s leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.

“POOLCORP’s Strategic Partnership with PHTA is an important step forward for the entire pool, spa, and hot tub industry,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Our two organizations have a shared commitment to grow the industry, expand career opportunities, and ensure safer pools and hot tubs for customers. This partnership is just the beginning of new resources and programs for PHTA members.”

For more information about the PHTA Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083 ext. 157.

###

About the Pool & Hot Tub Alliance:
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members' professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

About POOLCORP:
Pool Corporation (NASDAQ: POOL) is the world’s largest wholesale distributor of swimming pool and related backyard products. POOLCORP operates approximately 445 sales centers in North America, Europe, and Australia through which it distributes more than 200,000 products to roughly 125,000 wholesale customers. For more information about POOLCORP, please visit www.poolcorp.com.