education and events

Executive Leaders Track

An executive leader's credibility, authority, and ability to keep a team focused and motivated are under constant scrutiny. And rightfully so—it's the leader's job to communicate strategy, negotiate skillfully, influence team behaviors, and deliver results.

In an executive role, it's crucial that you have the right blend of soft skills and a strategic mindset to achieve specific performance outcomes at your organization.

The Executive Leadership Certificate series provides you with the critical skills to lead your organization to success through a series of six core courses that help you reach your goals.

Cost: $3,000

Registration for this program is now closed. If you would like to participate in this program in the future, please email Jeanne Mendelson, PHTA Vice President of Education & Events.



Each session is at the learner's own pace within a two-week time period. In addition, there will be two live virtual sessions with the faculty in the middle and at the end of the program.

  • Session 1: February 1 - 14
  • Virtual LIVE Session: February 15
  • Session 2: February 22 - March 7
  • Session 3: March 29 - April 11
  • Session 4: April 19 - May 2
  • Closing Virtual LIVE Session: May 4

Key Takeaways

  • Devise employee-related practices that improve your organization and thereby enhance service outcomes to customers
  • Implement healthy team behaviors and functions
  • Respond decisively and consistently when faced with situations that require a decision
  • Detect and address impediments to your credibility with subordinates, superiors, and others with whom you interact professionally
  • Evaluate factors that undermine employee motivation and engagement in your organization
  • Explore critical decisions such as when to negotiate, when not to negotiate, whether you should make the opening move in a negotiation, and how many issues you want to put on the table


Tony Simons, the Louis B. Schaeneman Jr. Professor of Innovation & Dynamic Management, teaches organizational behavior, negotiation, and leadership at the Cornell School of Hotel Administration. His research examines trust and credibility as relational, individual, and collective qualities. Simons' research has focused on how well people are seen as keeping their word–delivering on their promises and living espoused values. This simple perception has huge practical consequence and is challenging to maintain impeccably. His research and consulting work supports managers in meeting this challenge. He speaks, trains, consults, and designs surveys for organizations both within and beyond the hospitality industry. Learn more about Simons here.


Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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