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Claffey Pools Steps Up Again to Fund Drowning Prevention Through Partnership with Step Into Swim
April 26, 2023

Claffey Pools Steps Up Again to Fund Drowning Prevention Through Partnership with Step Into Swim

Claffey Pools, a leading luxury pool and spa builder in North Texas, has announced its third annual campaign with Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education. This continued financial support from Claffey Pools is part of the company’s commitment to support the community and helps Step Into Swim invest in the next generation of swimmers through learn-to-swim programming.


Pool & Hot Tub Alliance and International Code Council Publish ANSI/PHTA/ICC-2 2023 <em>American National Standard for Public Pool and Spa Operations and Maintenance</em>
April 24, 2023

Pool & Hot Tub Alliance and International Code Council Publish ANSI/PHTA/ICC-2 2023 American National Standard for Public Pool and Spa Operations and Maintenance

The Pool & Hot Tub Alliance (PHTA) and the International Code Council (ICC) are pleased to announce the American National Standards Institute (ANSI) approval and publication of ANSI/PHTA/ICC-2 2023 American National Standard for Public Pool and Spa Operations and Maintenance (PHTA-2).


Pool & Hot Tub Alliance Launches Annual Business Operations Survey
April 20, 2023

Pool & Hot Tub Alliance Launches Annual Business Operations Survey

The Pool & Hot Tub Alliance (PHTA), the largest association representing the pool, spa, and hot tub industry, has partnered with Industry Insights to deliver PHTA’s first of its kind Business Operations Survey, which will become an annual benchmarking tool for the pool, spa, and hot tub industry.


Pool & Hot Tub Alliance Welcomes Jeff Henriksen as Chief Strategy Officer
March 31, 2023

Pool & Hot Tub Alliance Welcomes Jeff Henriksen as Chief Strategy Officer

The Pool & Hot Tub Alliance (PHTA) is pleased to announce that Jeff Henriksen has joined the organization as Chief Strategy Officer (CSO). Henriksen begins this role today, March 31.


Certified Pool & Spa Operator Certification Program Celebrates 50th Anniversary
March 9, 2023

Certified Pool & Spa Operator Certification Program Celebrates 50th Anniversary

The Certified Pool & Spa Operator (CPO) certification program is celebrating its 50th anniversary in 2023. In the last five decades, more than 500,000 pool, spa, and hot tub industry professionals have earned this certification, awarded exclusively by the Pool & Hot Tub Alliance.


Calling Speakers for PSP/Deck Expo 2023
February 23, 2023

Calling Speakers for PSP/Deck Expo 2023

PSP/Deck Expo is accepting speaker proposals for its 2023 event, to be held November 10-15, at the Las Vegas Convention Center. If you're interested in presenting an educational seminar, submit a proposal now! The deadline for submissions is March 13.


GENESIS® Announces Ken Milbery as Waterproofing & Tile Installation Faculty Advisor
February 21, 2023

GENESIS® Announces Ken Milbery as Waterproofing & Tile Installation Faculty Advisor

GENESIS®, a company of the Pool & Hot Tub Alliance, is pleased to announce Ken Milbery as its new Waterproofing & Tile Installation Faculty Advisor. Milbery is Director of Technical Services for Lunada Bay Tile and has been working in the pool industry for over 25 years.


Step Into Swim Announces Partnership with Master Pools Guild, Northeast Spa & Pool Association Foundation, and Periodic Products, Inc. to Advance Swim Safety and Education in the U.S.
February 13, 2023

Step Into Swim Announces Partnership with Master Pools Guild, Northeast Spa & Pool Association Foundation, and Periodic Products, Inc. to Advance Swim Safety and Education in the U.S.

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced strategic partnerships with key program supporters Master Pools Guild (MPG), Northeast Spa & Pool Association (NESPA) Foundation, and Periodic Products, Inc. The partners committed a total of $95,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for nearly 2,000 children while driving down the drowning rate.


GENESIS® Announces Rocky Wisley as Construction Faculty Chair
February 6, 2023

GENESIS® Announces Rocky Wisley as Construction Faculty Chair

GENESIS®, a company of the Pool & Hot Tub Alliance, is pleased to announce its new Construction Faculty Chair, Rocky Wisley. Wisley is the owner and operator of Serenity Hardscapes LLC in Memphis, TN, which recently earned the American Shotcrete Association (ASA) Qualified Shotcrete Contractor – Wet-Mix, Level I designation.


Step Into Swim Celebrates Program Partnerships in Mission to Create More Swimmers
January 27, 2023

Step Into Swim Celebrates Program Partnerships in Mission to Create More Swimmers

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced ongoing partnerships with key program supporters Fluidra, Hayward Holdings, Inc., and Heritage Pool Supply Group. Each one shares Step Into Swim’s commitment to increase access to swim lessons and instill overall water confidence in the name of drowning prevention, reflective in key partner celebrations at this week’s Pool and Spa Show hosted by the Northeast Spa and Pool Association.


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Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • Raypak
  • WatkinsWellness
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