News

A National Coalition of water safety partners, including the American Red Cross, the National Drowning Prevention Alliance (NDPA), the National Recreation and Park Association (NRPA), the Pool & Hot Tub Alliance (PHTA), and the World Waterpark Association (WWA), along with Governors in 45+ states, are working together to promote May as the 20^th annual National Water Safety Month.

Claffey Pools, a leading luxury pool and spa builder in North Texas, has announced its third annual campaign with Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education. This continued financial support from Claffey Pools is part of the company’s commitment to support the community and helps Step Into Swim invest in the next generation of swimmers through learn-to-swim programming.

The Pool & Hot Tub Alliance (PHTA) and the International Code Council (ICC) are pleased to announce the American National Standards Institute (ANSI) approval and publication of ANSI/PHTA/ICC-2 2023 American National Standard for Public Pool and Spa Operations and Maintenance (PHTA-2).

The Pool & Hot Tub Alliance (PHTA), the largest association representing the pool, spa, and hot tub industry, has partnered with Industry Insights to deliver PHTA’s first of its kind Business Operations Survey, which will become an annual benchmarking tool for the pool, spa, and hot tub industry.

The Pool & Hot Tub Alliance (PHTA) is pleased to announce that Jeff Henriksen has joined the organization as Chief Strategy Officer (CSO). Henriksen begins this role today, March 31.

The Certified Pool & Spa Operator (CPO) certification program is celebrating its 50th anniversary in 2023. In the last five decades, more than 500,000 pool, spa, and hot tub industry professionals have earned this certification, awarded exclusively by the Pool & Hot Tub Alliance.

PSP/Deck Expo is accepting speaker proposals for its 2023 event, to be held November 10-15, at the Las Vegas Convention Center. If you're interested in presenting an educational seminar, submit a proposal now! The deadline for submissions is March 13.

GENESIS®, a company of the Pool & Hot Tub Alliance, is pleased to announce Ken Milbery as its new Waterproofing & Tile Installation Faculty Advisor. Milbery is Director of Technical Services for Lunada Bay Tile and has been working in the pool industry for over 25 years.

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced strategic partnerships with key program supporters Master Pools Guild (MPG), Northeast Spa & Pool Association (NESPA) Foundation, and Periodic Products, Inc. The partners committed a total of $95,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for nearly 2,000 children while driving down the drowning rate.

GENESIS®, a company of the Pool & Hot Tub Alliance, is pleased to announce its new Construction Faculty Chair, Rocky Wisley. Wisley is the owner and operator of Serenity Hardscapes LLC in Memphis, TN, which recently earned the American Shotcrete Association (ASA) Qualified Shotcrete Contractor – Wet-Mix, Level I designation.