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Pool & Hot Tub Alliance Reaches One Year Milestone in Workforce Development Program

  • May 8, 2024

May 8, 2024

Media Contact:
Amy Willer
Director, Content and Communications
703-838-0083, ext. 121 |

Jobseeker career education, industry job board, and apprenticeship programs driving impressive results, expansion plans unveiled

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, celebrates a significant milestone in its groundbreaking workforce development program, the Pool Professionals Pipeline. The program has successfully addressed the industry’s need for skilled workers, achieving impressive results within its first year.

Over 200,000 Potential Jobseekers Engaged

The Pipeline, along with its external industry awareness and jobseeker education campaign, Work In Aquatics, has driven more than 200K potential jobseekers to its website and job board, generated 27 million impressions across digital advertising platforms, and added nearly 6,000 applicants to the pipeline.

“The success and metrics during the first year underscore the significant needs of the industry and the rapid impact we can have to drive interest and help members fill critical positions,” says Sabeena Hickman, CAE, President and CEO of PHTA. “We’ve nurtured a strong foundation for the next generation of talent. Now, PHTA is poised to further expand its reach and impact, and we invite industry partners to help us shape the future.”

Building the Next Generation

Workforce development is a multi-faceted effort. PHTA has developed two Registered Apprenticeship Programs with the Department of Labor to raise the skill level of the industry’s workforce. PHTA’s apprenticeship programs provide crucial support to employers to consistently train new employees through virtual education, complemented by a highly valued mentor program. The programs offer service technician and pool installer apprenticeships and have seen significant growth, with the first quarter of 2024 surpassing all of 2023’s enrollment numbers.

Looking Ahead: Expansion and Growth

PHTA is dedicated to attracting top talent and further elevating the aquatics profession. Through continued collaboration with industry stakeholders and a strategic mix of innovative marketing strategies, the association aims to significantly expand its outreach efforts.

Members, partners, and others interested in shaping the future of the aquatics industry and getting involved in the PHTA Pool Professionals Pipeline can contact Seth Ewing, PHTA Senior Director of Member Programs & Services, at


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,900 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • WatkinsWellness
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