News

The California Pool & Spa Association (CPSA) and the Pool & Hot Tub Alliance (PHTA) have once again joined forces to launch their drought awareness campaign, entitled Let’s Pool Together. The campaign is aimed at educating the public and policymakers at state and local levels on the facts about water use in relation to swimming pools and spas, as well as the economic, social, and public health implications of the pool and spa industry in California.

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Merchant Cost Consulting. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Watkins Wellness. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

Over a decade ago, the California Energy Commission (CEC) established energy efficiency requirements that spawned the development of the 2014 edition of the ANSI/APSP/ICC-14 Standard for Portable Spa Energy Efficiency. While California adopted most of the APSP standard it did not adopt the full standard, which created confusion and compliance challenges.

The Pool & Hot Tub Alliance announces the release of its diversity, equity, and inclusion statement, as adopted by PHTA’s Board of Directors unanimously during its meeting on November 15, 2021.

Olympic Gold Medalist Rowdy Gaines, along with swimming and pool industry leaders from the American Swimming Coaches Association (ASCA), the Pool & Hot Tub Foundation (PHTF), the International Swimming Hall of Fame (ISHOF), and Every Child A Swimmer, announced a partnership to help combat drowning and create more swimmers. The one-year agreement between these organizations marks a pivotal collaboration to further promote swimming education and share available resources providing free or reduced-cost swimming lessons in communities across the country. Other partners in this initiative are the Florida Swimming Pool Association (FSPA), National Drowning Prevention Alliance (NDPA), and the United States Swimming School Association (USSSA).

The Pool & Hot Tub Alliance is pleased to announce that Andy Levinson has been appointed to Chairman of the Board for 2022. Levinson has been a member of the Pool Corp executive team since October 2020. Prior to that, he was the president of Jet Line Products, a swimming pool equipment and supplies business.

The Pool & Hot Tub Alliance is proud to announce the winners of its 2021 Awards, including Builder of the Year, Certified Service Professional of the Year, Retailer of the Year, and Young Professional of the Year.

The Pool & Hot Tub Alliance’s participation in the Pool | Spa | Patio Expo that was held last week in Dallas, Texas, was an overwhelming success. PHTA President & CEO Sabeena Hickman, CAE, noted, “It was great to have the industry together after two long years. The attendees were engaged, the energy was at an all-time high, and our educational sessions and booths were flooded throughout the week.”

Today, the Pool & Hot Tub Alliance and its foundation announced the expansion of Step Into Swim, an initiative committed to safe swim education, during the International Pool | Spa | Patio Expo in Dallas, Texas. PHTA is asking its members and other industry professionals to mobilize in reaching a $500,000 fundraising goal in support of the program. Funds will enable PHTA to share its water safety messaging and resources with families across the U.S., provide professional swim instruction to those who would not otherwise have access, and tap into its robust network to support safety in the industry.