FOR IMMEDIATE RELEASE
May 17, 2023
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | firstname.lastname@example.org
POOL & HOT TUB ALLIANCE LAUNCHES ITS NEW JOBSEEKER WEBSITE, WORKINAQUATICS.COM
(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, today announced a major milestone in its workforce development program as it launched its brand new jobseeker website, WorkInAquatics.com, and robust job board made exclusively for PHTA member companies, careers.WorkInAquatics.com.
The cornerstone of the program is the consumer website, which serves as the program hub and provides jobseekers with critical information about the industry, including in-demand positions, career tracks, earning potential, personal success stories, and more. Members of PHTA are invited to create their very own Employer profiles and post jobs free of charge on the only industry-specific job board on the market.
PHTA leadership first revealed plans for the program, known as the Pool Professionals Pipeline, at its board meeting last November. Alongside its experienced steering committee of industry experts, PHTA developed the program to enhance jobseeker awareness of the aquatics industry and to meet the demands for new talent amid member concerns over the labor shortage and the compounded effects of the COVID-19 pandemic.
"The pool and hot tub industry is awash with potential for growth, but like many other industries today, we are limited due to the shortage of skilled labor and younger generations of workers entering trades such as ours," says PHTA President and CEO Sabeena Hickman, CAE. "The importance of this program cannot be understated – we heard our members' concerns loud and clear, and we're proud to finally unveil this next step in our plan to welcome jobseekers to our industry."
Along with the jobseeker website and job board, the program will be supported by a social media presence on Facebook and LinkedIn, public relations, advertising campaigns, and ongoing content development of videos, new resources, and other assets. PHTA members can expect additional resources and ways to expand their visibility among today's active jobseekers.
The work for PHTA and the industry is just beginning. "To truly make a splash, we must prioritize investing in recruiting and training a new pool of candidates to join our industry," says Hickman. "Having a visible presence and voice out there advocating for our industry is vital for our continued growth and success. PHTA is committed to supporting this jobseeker awareness campaign for the long-term – and ultimately, to driving engaged and qualified candidates to our members to find their new careers."
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.