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Cornell University and Pool & Hot Tub Alliance Announce Executive Leadership Program

  • Oct 24, 2022

October 24, 2022

Media Contact:
Amy Willer
Associate Director, Marketing and Communications
703-838-0083, ext. 121 |

Cornell University and Pool & Hot Tub Alliance Announce Executive Leadership Program


(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA) has announced the launch of its first cohort of the PHTA Leadership Certificate Program Powered by Cornell University. This program is exclusively for PHTA members and has two tracks, one for executive leaders and a second for emerging leaders.

The PHTA Leadership Certificate Program, developed in collaboration with Cornell University, offers the necessary leadership and management skills that can set a company apart from its competition. The Executive Leaders track focuses on developing the soft skills and strategic mindset that a successful leader needs in order to communicate strategy, negotiate skillfully, influence team behaviors, and deliver results. The Emerging Leaders track helps participants discover their leadership style and hone interpersonal skills to help their team reach its fullest potential. Each track has been personally developed by Cornell University faculty experts.

The program is being offered virtually over a three-month period and includes two live-virtual courses and four on-demand courses that can be completed at the learner’s own pace.

“Supporting our members as they grow in their careers is at the core of what PHTA does,” says Sabeena Hickman, CAE, President and CEO of PHTA. “A pool and hot tub professional with the right leadership skills isn’t just good for that individual—it’s good for the industry as a whole. It raises the bar for their peers, their employees, and even their competitors. We are so excited to launch this new members-only program.”

Registration for the PHTA Leadership Certificate Program is now open. The first virtual course for both tracks begins January 9, 2023, and the final session is on April 12.

To learn more about the program and to register, visit

For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing and Communications, at or 703-838-0083, ext. 121.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • WatkinsWellness
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