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Franceen Gonzales Appointed as PHTA 2021 Chairman of the Board

  • Nov 10, 2020

November 10, 2020

Media Contact:
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 |


PHTA also announces board members for 2021

(Alexandria, Va.) - The Pool & Hot Tub Alliance is proud to announce that Franceen Gonzales has been appointed to Chairman of the Board for 2021.

Franceen is the Americas Executive Vice President of Business Development for WhiteWater West in Richmond, British Columbia, Canada. A 30-year aquatics industry veteran, Franceen started her career as pool technician and lifeguard. She went on to work as an executive for Great Wolf Resorts, Six Flags and Golfland Entertainment Centers, where she focused on building leadership teams, developing operating protocols, consulting on the design of new water parks and resorts, and directing risk management programs. Franceen currently oversees a sales team covering North and South America and the Caribbean. She has held leadership roles in industry groups such as IAAPA, WWA, ASTM International, NSPF, CMAHC and AIMS. Throughout her career, Franceen has been recognized with multiple industry awards for her volunteer work, particularly her work in amusement industry safety and aquatic risk management.

The Pool & Hot Tub Alliance is also proud to announce its board members for 2021:

  • Chair Elect: Andy Levinson, Pool Corp/Jet Line Products
  • Secretary: Donna Williams, Pool Corp
  • Treasurer: Karl Frykman, Pentair
  • Past Chairman: Chris Curcio, Litehouse Products

PHTA’s Board Members at Large include:

  • Bob Blanda, Mill Bergen Pools
  • Charlie Claffey, Claffey Pools
  • Rob Butcher, Swim Across America
  • Scott Frost, Fluidra
  • Joseph Laurino, PhD, Periodic Products
  • James Mock, JM Consulting and Design
  • Anita Sayed, PhD, Playcore

“We are thrilled to announce our Chairman of the Board and PHTA Board members for 2021,” says PHTA President and CEO Sabeena Hickman, CAE. “I have no doubt that each of these of board members will bring their deep industry knowledge and expertise to the table as we work together to advance the common interests of the pool and hot and tub industry in 2021. Congratulations to all of our new board members!”

For more information, please contact Janay Rickwalder, PHTA’s Vice President of Marketing and Communications, at or 703.357.3918.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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