FOR IMMEDIATE RELEASE
February 21, 2023
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | email@example.com
GENESIS® ANNOUNCES KEN MILBERY AS WATERPROOFING & TILE INSTALLATION FACULTY ADVISOR
(Alexandria, Va.) – GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is pleased to announce Ken Milbery as its new Waterproofing & Tile Installation Faculty Advisor. Milbery is Director of Technical Services for Lunada Bay Tile and has been working in the pool industry for over 25 years.
Prior to joining Lunada Bay Tile, Milbery worked for National Pool Tile as a Building Material Specialist. He brings a deep understanding of waterproofing, glass tile installation systems, and building material technologies to each GENESIS® course he teaches.
Being based in Southern California has meant that Milbery worked with and learned from some of the most elite luxury pool contractors and is now highly regarded as one of the pool industry’s top specialists. He has been a GENESIS® instructor since 2018 and has taught numerous classes on dampproofing/waterproofing and tile installation. Milbery is part of the team of instructors for C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools, which hundreds of students take every year.
“GENESIS® education offers professionals access to the latest trends, research, and practices in their industry, enabling them to stay relevant and valuable to their craft,” says Milbery. “In my new role, it is important to recognize the power of education in shaping the future of pool building, and to approach teaching with a sense of purpose and inspiration. I am excited to join with my mentors on this new journey.”
In his role as Waterproofing & Tile Installation Faculty Advisor, Milbery will focus on updating resources for students, enhancing the existing curriculum to include the latest industry technologies, and working with his fellow faculty members to develop new courses that stay on top of the latest industry trends and topics.
“For many years, Milbery has been at the top of this industry in terms of tile installation and waterproofing,” says Skip Phillips, GENESIS® Co-Founder and Certified Master Pool Builder & Design Professional. “He is the perfect fit for our faculty. We are excited to have him take on this new role!”
For more information, please contact Amy Willer, PHTA's Associate Director of Marketing and Communications, at firstname.lastname@example.org or 703-838-0083, ext. 121.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.