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GENESIS® Congratulates 17 New Society of Watershape Designers® Registered Members

  • Apr 6, 2021

April 6, 2021

Media Contact:
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 |

GENESIS® Congratulates 17 New Society of Watershape Designers® Registered Members

(Alexandria, Va.) - GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is proud to recognize 17 new Society of Watershape Designers® (SWD) Registered members. These professionals have reached a prestigious level of education and qualification within the pool, spa, and landscape industry by completing 150 hours of GENESIS® education.

The newest SWD Registered members are:

  • Joshua Buzzell, Regal Pools
  • Ed Cohen, Ultimate In Pool Care, Inc.
  • Alexa Dal Pino, Dal Pino Quality Pools
  • David Duensing, David B. Duensing Aquatic Construction Services
  • Annette Gustin, Aquatech Pools GC
  • Colton Gustin, Aquatech Pools GC
  • Jerry Hammerschmidt, High-Tech Pools
  • Joel-Eric Mignault, JEM
  • Zachary Malagian, Signature Pools
  • Brandon Proffitt, Prestigious Pools & Outdoor Living
  • Gordon Robinson, Cox Pools Service
  • Jesse Taylor, Taylor’s Backyard Center
  • Travis Thompson, Cascade Custom Pools
  • Graeme Thomson, Pool Patrol
  • Brian Van Kirk, Van Kirk Pools
  • Kevin Van Kirk, Van Kirk Pools
  • Scott Walk, Premier Pools & Spas

"Due to the cancellation of in-person events this past year, GENESIS® took the initiative to address the needs of our students," explains Skip Phillips, SWD Master and GENESIS® Co-Founder. "We reimagined how we delivered education and presented the entire SWD core curriculum online, allowing our students to take courses, complete needed classes, and meet requirements in a live environment."

“SWDs throughout the world are credited with the design and construction of the most conceptually creative, technically advanced, and structurally sound structures,” added Brian Van Bower, SWD Master and GENESIS® Co-Founder. “These individuals collectively push the boundaries of creative expression, using water as their media.”

“I really enjoy being a part of GENESIS® because of the network and awareness it creates for you,” says Joshua Buzzell, SWD Registered, Regal Pools. “Meeting like-minded individuals, and learning from their past success and failures, has been invaluable to me as a young business owner.”

Those who achieve SWD status have acquired skills and knowledge encompassing color theory, the principles of design, multi-dimensional visual communication, the vocabulary of architectural design and history, and the principles of proper pool construction.

SWD Registered members accept and abide by the GENESIS® Code of Conduct and attain 12 hours of GENESIS®-approved CEUs every year. For more information on the SWD program or the full curriculum offered by GENESIS®, visit

For more information, please contact Janay Rickwalder, PHTA’s Vice President of Marketing and Communications, at or 703.357.3918.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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