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GENESIS® Launches New Brand and Career Pathways

  • Sep 3, 2021

September 3, 2021

Media Contact:
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 |

GENESIS® Launches New Brand and Career Pathways

(Alexandria, Va.) - GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is pleased to present its new brand, complete with a new website, logo, digital badges, and educational pathways.

Since 1998, GENESIS® has taught thousands of students in best practices governing proper water vessel design, engineering, and construction. As the world has evolved over the last year and a half, GENESIS® has evolved with it. When in-person classes were no longer an option, GENESIS® quickly pivoted to live, virtual classes and added on-demand course offerings to the PHTA website.

GENESIS® offers the most comprehensive and complete education in our industry and the new website features the available business, construction, design, and business courses that pool professionals can take to develop their skills and knowledge.

“Across the board, students who have taken GENESIS® courses have learned new design strategies, color theories, engineering best practices, solid construction, and so much more,” said PHTA President and CEO Sabeena Hickman, CAE. “And, because the world has changed, so have we. The PHTA Certified Pool Builder and Design Professional Pathway was created to build upon this foundation of knowledge and set the standard of excellence for professional pool builders. We are excited about the opportunities for advancement through the pathways with CBP being the nucleus for professional pool builders.”

On Wednesday, September 15 at Noon ET, PHTA will host a webinar to explain the new Certified Pool Builder and Design Professional Pathway. Interested parties can register here.

To learn more about GENESIS®, visit For more information, please contact Janay Rickwalder, PHTA’s Vice President of Marketing and Communications, at or 703.357.3918.


About the Pool & Hot Tub Alliance 

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • WatkinsWellness
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