resource center

GENESIS® Promotes Paul John Boulifard to Design Faculty Chair

  • Jan 4, 2024

January 4, 2024

Media Contact:
Amy Willer
Associate Director, Marketing and Communications
703-838-0083, ext. 121 |


(Alexandria, Va.) — GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is pleased to announce that Paul John Boulifard has been promoted to Design Faculty Chair. Boulifard, who is an Architect and LEED AP, has been serving as the GENESIS® Architecture Faculty Advisor for the past year.

Boulifard holds a Bachelor of Environmental Design in Architecture from the North Carolina State University College of Design and a Master of Architecture from the Yale University School of Architecture. He has served as an adjunct professor at several notable institutions, including Wesleyan University, Connecticut College, Drury University, and Watkins College of Art.

Throughout his tenure as a GENESIS® instructor, Boulifard has taught a wide range of courses on topics such as architectural styles, elements of design, and how to integrate a pool with the surrounding landscape design. His expansive knowledge and approachable demeanor have made him a popular instructor among GENESIS® students.

“I am honored to serve as the GENESIS® Design Faculty Chair,” says Boulifard. “GENESIS® has a well-earned reputation in the pool, spa, and hot tub industry as the leading provider of design education. I am excited to collaborate with GENESIS® instructors and students to expand our amazing curriculum.”

As the Design Faculty Chair, Boulifard will be responsible for writing the curriculum for new GENESIS® design courses, updating existing content, and bringing real-life design experience to the classroom. He will work closely with Engineering Faculty Chair Terry Brannon, P.E., to ensure the GENESIS® education program continues to elevate and inspire pool builders and designers.

“Paul John brings a level of expertise to GENESIS® that we know our students and instructors will value,” says Skip Phillips, Master CBP, GENESIS® Co-Founder. “He has a gift of being able to translate his professional experience into teachable moments that our students can understand and apply to their own businesses. Plus, he is a wonderful person to be around!”

For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing and Communications, at or 703-838-0083, ext. 121.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 3,800 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit

Your Ad Here!


Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • Raypak
  • WatkinsWellness
This website uses cookies, including from third parties, to improve your user experience and for website analysis and statistics. You consent to our cookies if you continue to use this website.