FOR IMMEDIATE RELEASE
May 4, 2021
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 | email@example.com
(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is delighted to announce that Pentair is joining forces with National Water Safety Month (NWSM) to raise awareness about water safety and highlights the importance of public education regarding safer practices for kids and adults when they’re in and around water.
NWSM is an annual month-long event that occurs in May and is supported by thousands of aquatics facilities and professionals through educational programs, public service announcements, governmental proclamations, dealer and aquatics business promotions and the distribution of water safety themed materials, designed to help prevent water-related fatalities, illnesses and injuries.
"Pentair is happy to be the program sponsor of National Water Safety Month again this year," said De’Mon Wiggins, Vice President – Pool Business Unit at Pentair. "At Pentair, we are dedicated to elevating the pool experience to the next level so people can soak in the magical, wonder-filled moments by the pool, but we recognize those moments aren't possible without the proper water safety measures in place. As an organization, we are committed to driving water safety awareness during National Water Safety Month and always."
“We are extremely appreciative of Pentair’s commitment to the safe enjoyment of swimming,” said PHTA President and CEO Sabeena Hickman, CAE. “Their support in National Water Safety Month allows PHTA to broaden our reach and amplify our message about the importance of learning to swim and providing undistracted parental supervision while children are in or near the water.”
Detailed information and free resources in support of National Water Safety Month, for both consumers and businesses, can be found at www.nationalwatersafetymonth.org.
For more information about PHTA sponsorship opportunities, please contact PHTA Senior Director of Business Development Sheri Jackson at firstname.lastname@example.org or 703-838-0083 ext. 157.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.