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PHTA Announces Newest Strategic Partner: Hayward

  • Aug 2, 2021

August 2, 2021

Media Contact:
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 |

PHTA Announces Newest Strategic Partner: Hayward

(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Hayward. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

Hayward has been helping pool owners enjoy the pleasures of pool ownership by manufacturing cutting edge, technologically advanced pool equipment worldwide. Hayward’s products include a complete line of pumps, filters, heaters, heat pumps, automatic pool cleaners, lighting, controls, and salt chlorine generators, all engineered to keep both residential and commercial pools at their best.

“We are looking forward to working more closely with the Pool & Hot Tub Alliance and expanding our relationship as a Strategic Partner,” says Albert Miller, Vice President Sales at Hayward. “We share a passion for the industry and believe working together we can make a positive impact for PHTA members and our customers.”

As part of the Strategic Partnership Program, PHTA will recognize Hayward’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.

“We are thrilled to add Hayward to our distinguished list of Strategic Partners,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Hayward has everything we look for in a partner: quality products that can benefit our members, an understanding of the importance of continuing education, and a finger on the pulse of industry trends. I really look forward to what we will be able to accomplish together.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at or 703-838-0083 ext. 157.


About the Pool & Hot Tub Alliance 

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

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Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • Raypak
  • WatkinsWellness
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