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PHTA Announces Newest Strategic Partner: Merchant Cost Consulting

  • Jan 5, 2022

January 5, 2022

Media Contact:
Janay Rickwalder, CAE
Vice President, Communications & Public Relations
703-357-3918 |

PHTA Announces Newest Strategic Partner: Merchant Cost Consulting

(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Merchant Cost Consulting. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

Merchant Cost Consulting was founded with the purpose of helping businesses audit, optimize, and reduce their credit card processing expenses without the hassle of making significant changes to their existing setup. Merchant Cost Consulting was founded in 2016 backed by a team with over 30 years of merchant service experience, with a particular focus in merchant fee optimization, cost reduction, and payment acceptance. Merchant Cost Consulting was established to become a part of clients’ teams to handle their merchant service fees to ensure they are always paying a fair market value price.

“We are extremely excited to continue and grow our existing partnership with PHTA,” says Colin O’Keefe, Co-founder, Merchant Cost Consulting. “Maximizing cash flow is a crucial part of running a business. By partnering with PHTA, we are able to bring members a new, risk-free solution, to decrease the costs associated with their credit card processing companies with no disruption to the current operations.”

As part of the Strategic Partnership Program, PHTA will recognize Merchant Cost Consulting’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. As a special benefit to PHTA members, Merchant Cost Consulting will also offer a discount to all members who use their services.

“We are delighted to have Merchant Cost Consulting as a Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “We are always looking for new ways to increase the ROI of our membership. Merchant Cost Consulting is committed to helping our members with their business needs in a way we haven’t been able to offer before. This partnership will be a great asset to our members.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at or 703-838-0083 ext. 157.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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