FOR IMMEDIATE RELEASE
May 3, 2022
Associate Director, Marketing & Communications
703-838-0083 x 121 | email@example.com
(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Raypak. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.
For 75 years, Raypak has been the world’s leading manufacturer of copper finned heating appliances. Raypak’s unique partnership with Rheem has resulted in both companies expanding into new areas of technology, and creating industry-changing innovations. Raypak and Rheem supply four-hundred percent more heat pumps than the rest of the U.S. pool market. Raypak’s design goals are and have always been high quality, reliability, and energy efficiency. Adhering to these basics is the reason the reputation of the company is held in such high regard by pool professionals, design build consultants, distributors, dealers, and homeowners.
“We’re excited about this unique partnership with PHTA and are proud to be aligned with such a fine organization,” says Kevin York, National Sales Manager at Raypak. “Raypak is bullish on the pool industry and will continue to support our common aspirations with passion and innovation.”
As part of the Strategic Partnership Program, PHTA will recognize Raypak’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.
“We are thrilled to welcome Raypak as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Raypak is dedicated to continually improving the pool industry through sustainability efforts, continuing education, and a commitment to high standards. We’re looking forward to all we can accomplish together with this partnership.”
For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at firstname.lastname@example.org or 703-838-0083 ext. 157.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.