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PHTA Announces Newest Strategic Partner: Watkins Wellness

  • Dec 22, 2021

December 22, 2021

Media Contact:
Janay Rickwalder, CAE
Vice President, Communications & Public Relations
703-357-3918 |

PHTA Announces Newest Strategic Partner: Watkins Wellness

(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Watkins Wellness. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

Watkins Wellness has been helping people feel good and live well through hydrotherapy for more than 40 years as maker of the world’s best-selling hot tubs and aquatic fitness systems, including Hot Spring® Spas, Caldera® Spas, Freeflow® Spas, Fantasy® Spas, and Endless Pools® Fitness Systems. Watkins Wellness maintains operations in 5 countries, with over 3,000 employees and a dealer network exceeding 1,000 retailers that span more than 70 countries.

“We’re extremely excited to expand our relationship with the Pool & Hot Tub Alliance as a Strategic Partner,” says Steve Stigers, Executive Vice President at Watkins Wellness. “The PHTA performs invaluable services to promote, educate, and protect the industry, and we’re happy to support them in this capacity. We look forward to collaborating with their strong leadership team to help our industry reach its full potential.”

As part of the Strategic Partnership Program, PHTA will recognize Watkins Wellness’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.

“We are thrilled to have Watkins Wellness join our Strategic Partner Program,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Watkins Wellness will bring a new perspective with their focus on the spa and hot tub markets. Their commitment to health and well-being aligns perfectly with PHTA’s core purpose, and I’m excited about what we will be able to accomplish together.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at or 703-838-0083 ext. 157.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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