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PHTA Sees Record Attendance at Southwest Pool & Spa Show

  • Jan 25, 2022

January 25, 2022

Media Contact:
Janay Rickwalder, CAE
Vice President, Communications
703-357-3918 |

PHTA Sees Record Attendance at Southwest Pool & Spa Show

(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is pleased to announce that its first event of 2022 was a success. PHTA and GENESIS® led educational sessions and hosted a booth at the Southwest Pool & Spa Show in San Antonio, TX, last week.

GENESIS® offered two pre-conference sessions, both of which sold out well before the start date. GENESIS® C201: CONSTRUCTION SCHOOL: Concrete Pools had 69 students, setting a new attendance record for both PHTA and GENESIS® education. In addition, more than 20 students attended D265: Master Designer Methods: Kirk Bianchi Crafting the Outdoor Space as a Living Art Form.

In September 2021, PHTA launched the new Certified Pool Builder & Design Professional Pathway. This merged the existing PHTA Certified Builder Professional (CBP) designation and Society of Watershape Designers (SWD) designations into one unified professional certification pathway for pool builders and designers. Professionals can now follow the pathway from CBP to Advanced, Expert, and Master levels.

C201 is now a required course for CBP, which makes it one of the most in-demand courses GENESIS® offers. At the Southwest Pool & Spa Show, there were students from a dozen states, including Texas, Florida, and New York—three of the largest pool markets.

“Our priority has always been to provide the highest quality education in the industry,” says Jeanne Mendelson, PHTA Vice President of Education & Events. “THE GENESIS® faculty of experts allows us to grow while maintaining best practices for education and certification. Attendees have the opportunity to network with peers and have access to these industry experts throughout the program.”

PHTA also taught the Certified Pool & Spa Operator (CPO) Certification as a pre-conference session. CPO Certification is the world’s leading verifiable pool and spa training credential for aquatic facility maintenance personnel, health officials, retailers, and other professionals. PHTA certified more than 30,000 CPOs in 2021 and is aiming to certify even more in 2022.

The Construction School (C201) was taught by Greg Andrews, Terry Brannon, Rocky Wisley, Randy Dukes, and Tom Dankel. D265, which is a required course for Master CBP, was taught by Kirk Bianchi and Kate Wiseman. David Turnage was the CPO instructor.

Visit for more information and to see the upcoming schedule of events.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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