FOR IMMEDIATE RELEASE
February 5, 2024
Director, Content and Communications
703-838-0083, ext. 121 | firstname.lastname@example.org
POOL & HOT TUB ALLIANCE LAUNCHES POOL PROFESSIONALS PODCAST SERIES
(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, announces the launch of the Pool Professionals Podcast. This new series serves as another platform where PHTA is developing and sharing content for its members and the wider industry community. Whether pool and hot tub professionals like to listen to podcasts during their commute, between meetings, or while at home, the PHTA Pool Professionals Podcast will be providing informative content in the format people use to learn.
In this series, industry professionals discuss important topics and trends related to their business. Hosted by industry expert and GENESIS® Co-Founder Brian Van Bower, these episodes will cover a diverse range of topics, from design, sales, and marketing to company expansion, employee retention, and maintaining customer relationships. Listeners will learn more about the details of quality pool design, construction, and maintenance, such as pool finishes, water treatment methods, and product profiles.
“PHTA is excited to offer the new Pool Professionals Podcast series as a way for our members to gain a deeper understanding of our dynamic industry,” says Hickman. “As an organization, PHTA is prioritizing the importance of education and emphasizing the fact that knowledge sharing elevates the entire industry. This podcast offers a free, easily accessible way for pool and hot tub professionals to learn from their peers and apply tips and advice to their own businesses.”
“GENESIS® is the leading education program for pool and spa professionals,” says Van Bower, “and we have an incredibly passionate and experienced group of instructors, students, and PHTA certified professionals with valuable information to share. If you are looking for real expertise from real builders, designers, and manufacturers who are doing the work every day, this is the podcast to tune to.”
The Pool Professionals Podcast is now available on Spotify, Google Podcasts, Apple Podcasts, and the PHTA website. New episodes will be posted on the 15th and 30th of every month. For more information, please visit phta.org/podcast.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 3,800 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.