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Save the Date for the First-Ever GENESIS® Symposium

  • Jan 26, 2021

January 26, 2021

Media Contact:
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 |

Save the Date for the First-Ever GENESIS® Symposium

(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) is proud to host the GENESIS® Symposium, a new virtual conference for pool builders. The GENESIS® Symposium runs from March 16–18 and will include a combination of pre-recorded and live sessions.

This three-day immersive event is bringing together the best of GENESIS® faculty to present information encompassing all of the necessary disciplines for building a structurally sound water vessel. Concurrent programs will be presented in the areas of construction, design, business, and engineering.

“The GENESIS® Symposium is designed to provide students education in business, design, and construction,” said PHTA Vice President of Education and Events Jeanne Mendelson. “Not only will we cover such topics as design, fluid engineering, and geotechnical and structural engineering, but the educational lineup will arm you with design knowledge and inspiration to help you compete in this competitive market.”

Offering over 25 hours of education with corresponding CEUs, the GENESIS® Symposium offers a perfect opportunity for pool builders to earn credits while meeting industry experts and others in the industry. For people new to GENESIS®, the Symposium also offers a chance to understand the benefits of becoming a GENESIS® Associate or Society of Watershape Designers (SWD) Registered.

The virtual platform will remain open through April 2, so attendees can return and watch any sessions they may have missed during the event.

To learn more about the GENESIS® Symposium and to register, please visit

For more information, please contact Janay Rickwalder, PHTA’s Vice President of Marketing and Communications, at or 703.357.3918.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit


Pool & Hot Tub Strategic Partners:

  • Fluidra
  • Hayward
  • Lou

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