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PHTA Announces a Call for Participation on the Revision of the Residential Swimming Pool and Spa Energy Efficiency Standard
April 8, 2021

PHTA Announces a Call for Participation on the Revision of the Residential Swimming Pool and Spa Energy Efficiency Standard

The Pool & Hot Tub Alliance (PHTA) announces a call for participation on the PHTA-15 Standard Writing Committee (SWC) to revise the ANSI/APSP/ICC-15 2011 American National Standard for Residential Swimming Pool and Spa Energy Efficiency.


PHTA Issues Call for Participation on New Elevated Pools, Spas, and Other Aquatic Venues Standard
April 8, 2021

PHTA Issues Call for Participation on New Elevated Pools, Spas, and Other Aquatic Venues Standard

The Pool & Hot Tub Alliance (PHTA) has issued a call for participation on a PHTA-10 Standard Writing Committee (SWC) to develop a new PHTA/ICC-10 Standard for Elevated Pools, Spas, and Other Aquatic Venues Integrated into a Building or Structure for approval by the American National Standards Institute (ANSI).


GENESIS® Congratulates 17 New Society of Watershape Designers® Registered Members
April 6, 2021

GENESIS® Congratulates 17 New Society of Watershape Designers® Registered Members

GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is proud to recognize 17 new Society of Watershape Designers® (SWD) Registered members. These professionals have reached a prestigious level of education and qualification within the pool, spa, and landscape industry by completing 150 hours of GENESIS® education.


Industry Trends to Expect in 2021
February 9, 2021

Industry Trends to Expect in 2021

The pool, hot tub, and spa industry experienced unprecedented growth in 2020, and it appears the industry will continue to see similar growth throughout 2021. Now that we are one month into the new year, PHTA members are predicting what the top trends for the industry will be in 2021.


PHTA Now Accepting Submissions for Education Partner Program
February 9, 2021

PHTA Now Accepting Submissions for Education Partner Program

The Pool and Hot Tub Alliance (PHTA) is pleased to launch its new Education Partner Program.


GENESIS® Virtual Course Draws High Attendance
February 1, 2021

GENESIS® Virtual Course Draws High Attendance

This week, the Pool & Hot Tub Alliance (PHTA) is hosting the first GENESIS® virtual course of the year. C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools has a record number of students. 37 students will be participating in this week's course.


Save the Date for the First-Ever GENESIS® Symposium
January 26, 2021

Save the Date for the First-Ever GENESIS® Symposium

The Pool & Hot Tub Alliance (PHTA) is proud to host the GENESIS® Symposium, a new virtual conference for pool builders. The GENESIS® Symposium runs from March 16-18 and will include a combination of pre-recorded and live sessions.


GENESIS® Virtual  Courses Elevate Pool Building
January 26, 2021

GENESIS® Virtual Courses Elevate Pool Building

GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), has announced its lineup of virtual course offerings through May 2021.


PHTA Announces Its Newest Strategic Partner: Evosus
December 23, 2020

PHTA Announces Its Newest Strategic Partner: Evosus

The Pool & Hot Tub Alliance is excited to announce it has joined forces with Evosus through its Strategic Partnership Program. PHTA introduced this brand-new program to create special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.


PHTA Joins Forces with Fluidra Through Brand-New  Strategic Partnership Program
December 18, 2020

PHTA Joins Forces with Fluidra Through Brand-New Strategic Partnership Program

The Pool & Hot Tub Alliance is proud to announce its new strategic partner: Fluidra. PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association's initiatives, including education, advocacy and market outreach.


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Pool & Hot Tub Strategic Partners:

  • Fluidra
  • Lou