News

The Pool & Hot Tub Alliance (PHTA) is inviting public review and comments on a new PHTA/ICC-2 Standard for Public Pool and Spa Operations and Maintenance. Public review is an important part of the American National Standards Institute (ANSI) standards consensus development process.

The Pool & Hot Tub Alliance (PHTA) is pleased to announce Justin Wiley as the new Vice President of Government Relations, Standards, and Codes. Wiley began in this expanded role yesterday, February 14.

As part of its commitment to elevating the professionalism of the pool industry, GENESIS^® launched a concierge program to foster professional development among its students. Through this service, students will be guided in finding the education best suited for their career goals, while companies will be offered opportunities to build personalized curriculum for their teams through the Knowledge by Design program.

The USA Swimming Foundation today announced that it has awarded $898,184 to learn to swim programs across the country through its 2022 grant program – the largest ever dollar amount awarded through its grant program for swim lesson providers. A gift of $200,000 from Step Into Swim, an initiative of the Pool & Hot Tub Foundation (PHTF) committed to safer swim education and drowning prevention, along with an additional $80,000 approved by the USA Swimming Foundation Board of Directors, helped bring youth learn to swim grant awards to the largest amount in USA Swimming foundation history.

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Master Pools Guild committed $40,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Lyon Financial. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

The Pool & Hot Tub Alliance (PHTA) is pleased to announce that its first event of 2022 was a success. PHTA and GENESIS® led educational sessions and hosted a booth at the Southwest Pool & Spa Show in San Antonio, TX, last week.

The California Pool & Spa Association (CPSA) and the Pool & Hot Tub Alliance (PHTA) have once again joined forces to launch their drought awareness campaign, entitled Let’s Pool Together. The campaign is aimed at educating the public and policymakers at state and local levels on the facts about water use in relation to swimming pools and spas, as well as the economic, social, and public health implications of the pool and spa industry in California.

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Merchant Cost Consulting. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.