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News
GENESIS® Congratulates 17 New Society of Watershape Designers® Registered Members
GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is proud to recognize 17 new Society of Watershape Designers® (SWD) Registered members. These professionals have reached a prestigious level of education and qualification within the pool, spa, and landscape industry by completing 150 hours of GENESIS® education.
Industry Trends to Expect in 2021
The pool, hot tub, and spa industry experienced unprecedented growth in 2020, and it appears the industry will continue to see similar growth throughout 2021. Now that we are one month into the new year, PHTA members are predicting what the top trends for the industry will be in 2021.
PHTA Now Accepting Submissions for Education Partner Program
The Pool and Hot Tub Alliance (PHTA) is pleased to launch its new Education Partner Program.
GENESIS® Virtual Course Draws High Attendance
This week, the Pool & Hot Tub Alliance (PHTA) is hosting the first GENESIS® virtual course of the year. C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools has a record number of students. 37 students will be participating in this week's course.
Save the Date for the First-Ever GENESIS® Symposium
The Pool & Hot Tub Alliance (PHTA) is proud to host the GENESIS® Symposium, a new virtual conference for pool builders. The GENESIS® Symposium runs from March 16-18 and will include a combination of pre-recorded and live sessions.
GENESIS® Virtual Courses Elevate Pool Building
GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), has announced its lineup of virtual course offerings through May 2021.
PHTA Announces Its Newest Strategic Partner: Evosus
The Pool & Hot Tub Alliance is excited to announce it has joined forces with Evosus through its Strategic Partnership Program. PHTA introduced this brand-new program to create special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.
PHTA Joins Forces with Fluidra Through Brand-New Strategic Partnership Program
The Pool & Hot Tub Alliance is proud to announce its new strategic partner: Fluidra. PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association's initiatives, including education, advocacy and market outreach.
Rowdy Gaines Joins PHTA as Vice President of Partnerships & Development
The Pool & Hot Tub Alliance is proud to announce that Rowdy Gaines will be the new Vice President of Partnerships & Development, starting in January 2021.
Michael Lasher Takes Over as Director of CPSA
The Pool & Hot Tub Alliance is proud to announce that Michael Lasher, IOM, is joining PHTA as Director of the California Pool and Spa Association. His first day will be December 1, 2020.
