FOR IMMEDIATE RELEASE
June 1, 2020
Contact: Janay Rickwalder, CAE
Vice President, Marketing & Communications
firstname.lastname@example.org | 703-357-3918
Associations unite to provide value to pool and hot tub professionals in California
(Alexandria, Va.) – In an effort to build upon the value it provides the industry and ensure its sustainability, the California Pool and Spa Association (CPSA) Board of Directors voted to affiliate with the Pool & Hot Tub Alliance (PHTA).
“Together, CPSA and PHTA will continue to elevate our industry’s professionalism through best-in-class education, tools and resources,” said PHTA President and CEO Sabeena Hickman, CAE. “Additionally, we will work together to protect the interests of the pool and hot tub industry through an unprecedented network and united advocacy voice in California.”
As part of the affiliation, PHTA will support CPSA’s government relations, meetings, and events; administer the management, accounting and planning for the association; and employ a full-time director dedicated to CPSA. Both parties are working on an agreement that will go into effect on July 1, 2020.
“The affiliation with PHTA will provide CPSA with the financial resources necessary to continue our government relations program and enhance our ability to provide professional development and educational opportunities to the California swimming pool & spa industry,” said CPSA Chairman of the Board Jerry Wallace.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.
About the California Pool and Spa Association
The California Pool and Spa Association™ (CPSA) has been representing the pool and spa industry for over 40 years by advocating on behalf of their interests before the California Legislature and state and local regulatory agencies. CPSA works with all segments of the California pool and spa industry and partners with other associations to be the central source of information for the industry. CPSA also promotes the highest standards of professional conduct in pool construction, service, and repair and seeks to promote the products and services of its members. For more information, visit www.thecpsa.org.